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The Recycle Theory - How to Leverage Social Media

kbconway wrote 1 month ago: These days the question on every marketers mind is how to leverage social media in an effective and … more →

Tags: Web Marketing, advertising, advertising plan, Branding, Business, Customer Engagement, eMail Marketing, facebook, Internet

Content Marketing: when kibitzers strike!

Rebekah Donaldson wrote 2 months ago: When kibitzers strike, the challenge is content consensus By Robert Celaschi When it comes to conten … more →

Tags: Business Blogging, B2B Marketing, b2b content, b2b web marketing, B2B lead generation, B2B Sales, B2B advertising, Robert Celaschi, B2B copywriting

Inside the hiring room: Market Research Executive, part 2

sarakcollins wrote 6 months ago: So how did the interviews go with the Market Research Executive?  You may recall that he was hiring … more →

Tags: confidence, hiring practices, Inside the Hiring Room, Interview Prep, interview skills, Interviewing

Inside the Hiring Room: Market Research Executive, part 13 comments

sarakcollins wrote 6 months ago: I had a great interview with a Market Research Executive this week.  He is an expert in both qualita … more →

Tags: Inside the Hiring Room, hiring practices, networking, resume submission, screening interview

Six marketing gotchas CEOs can avoid8 comments

Rebekah Donaldson wrote 6 months ago: By Rebekah E. Donaldson In a normal year, alot of missed opportunities can hurt sales. This year, th … more →

Tags: B2B Marketing, b2b marketing plans, B2B Sales, B2B advertising, rebekah donaldson, B2b branding

Director/VP Internet Marketing - Conshohocken, PA.

Harry Joiner wrote 6 months ago: EcommerceRecruiter.com is one of America’s best-known executive search firms serving the Shop. … more →

Someone always pays5 comments

Robert Celaschi wrote 7 months ago: By Robert Celaschi By now almost everybody has heard the Internet mantra that “information wants to … more →

Tags: b2b news, studies, b2b content, b2b PR, B2B advertising, Robert Celaschi

B2B lead generation: Bye bye, list biz?8 comments

Rebekah Donaldson wrote 7 months ago: When a local list broker asked me for career advice last month, I realized that a human element is o … more →

Tags: b2b news, studies, b2b marketing plans, b2b email marketing, B2B lead generation, B2B Sales, rebekah donaldson

Using social media: copying others doesn't work3 comments

Rebekah Donaldson wrote 8 months ago: It’s no secret that social media have become part of the mainstream culture: blogs, YouTube, o … more →

Tags: Business Blogging, B2B Marketing, business ethics, b2b news, studies, b2b marketing plans, b2b content, b2b web marketing, B2B lead generation, b2b social media

Strategic planning IS marketing

criticalmarketing wrote 11 months ago: Today marked my first real interactions with my agency’s new account planners. To this date, t … more →

Tags: Marketing, advertising, Strategic Planning, account planning

The new year

criticalmarketing wrote 11 months ago: Today was my first day back in the office since the new year began.  That means I could do work on m … more →

Tags: Marketing, Staffing

And you thought this blog was dead

criticalmarketing wrote 11 months ago: Well, it’s not. The truth of the matter is that my experiment somewhat failed.  Or better yet, … more →

A Marketers Crystal Ball - The Profit and Loss Statement

kbconway wrote 1 year ago: I had a very wise boss/teacher a few years ago. She taught me the importance of ROI but also in pred … more →

Tags: advertising, advertising plan, Business, Customer Engagement, Data Analysis, 'database marketing', eMail Marketing, Internet, Internet Marketing

Let’s Start A Revolution - The Connection Between Relevant and Transparent Marketing

kbconway wrote 1 year ago: What do relevancy and transparency have in common other than ending in “ncy?”    The definition of t … more →

Tags: marketing strategy, marketing relevancy, new marketing ideas, Marketing, one-to-one Marketing, eMail Marketing, Web Marketing, Online Marketing, Internet

Microsoft Partner Strategy Manager - Redmond, WA

techcyn wrote 1 year ago: Microsoft Partner Strategy Manager Location: Redmond, WA This is a highly visible senior manager pos … more →

Tags: Microsoft Careers, Microsoft Jobs, Marketing Jobs

The History of Stationery

janerowe wrote 1 year ago: In a recent blogpost entitled ‘Stationery v Stationary’ I challenged agencies and potent … more →

Tags: Office Products Market, stationery, stationary, Ryman, History

Are you doing or saying something of value?2 comments

janerowe wrote 1 year ago: How much goes on in your organisation that really adds no value to the customer or to the bottom lin … more →

Tags: Office Products Market, Marketing, stationery, Office Products, Value, Bottom Line

Marketers! Market Yourself

kbconway wrote 1 year ago: Growing your career is important. Any marketer knows that in order to grow their career they have to … more →

Tags: Career Advice, careers, Job Change, marketing yourself, advertising

The end of an era...or the start of a new chapter?

janerowe wrote 1 year ago: Change is good. That was my message to all as I left Hamelin Paperbrands to move on to pastures new … more →

Tags: Office Products Market, Marketing, Change Management, Hamelin Paperbrands, spicers


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