Tags » Marketing Cloud

Forrester: Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more

Adobe has taken a lead in the fast-growing enterprise marketing software sector, according to a Forrester Research report to be published today.

Adobe has “distanced itself from the pack” of competitors, said the report, beating out Salesforce.com and six other vendors assessed by Forrester. 634 more words

Business

Automating $30B in lead-gen: Integrate grows 20% a month tackling marketing's last mile

In his last company, Scott Vaughan generated in excess of 85,000 leads per month. At Integrate, his goal is to automate the last mile of high-end lead generation. 552 more words

Business

SMMS tools: What are they, why do they matter & which ones are best for your brand

I’ve yet to really see a blogger or social SME cover the topic of SMMS tools, from a usage and best practices standpoint; so I figured, I would in this blog. 710 more words

Social Media

What the %?@! is the marketing cloud?!

The cloud is in the spotlight this week after over 100 unsuspecting celebrities had their iCloud accounts hacked and nude photos revealed for the world to see.  468 more words

Stop Losing Customers By Doing This One Simple Thing

As they say, there is a reason you have two ears and one mouth. This is especially true for those of us in social customer care, where listening is so critical. 732 more words

Social Media