Tags » Marketing Cloud

Anonymous marketing automation? New tool nurtures unknown prospects everywhere

What if you could automate, target, and personalize marketing to anonymous business software buyers through their entire purchasing journey, and not just the last 10 percent of it when they’re making final decisions? 1,007 more words


Adobe Expands Marketing Cloud Again With New Services

You know an industry is consolidating when you start hearing the term “integration” all over the place. So it is with advertising technology, where companies from Google and Oracle to Salesforce and IBM have been emphasizing how they’re integrating their many ad tech acquisitions into what they hope will be more coherent, less complex sets of products. 97 more words