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Stop Losing Customers By Doing This One Simple Thing

As they say, there is a reason you have two ears and one mouth. This is especially true for those of us in social customer care, where listening is so critical. 732 more words

Social Media

The logic behind Microsoft buying Sitecore?

As the marketing technology arena hots up with the big players like Oracle, SAP, IBM, Salesforce and Google all snapping up “new marketing tech” companies, you ask yourself, why hasn’t Microsoft made a move for Sitecore to strengthen it’s “marketing cloud” portfolio. 310 more words

Customer EXperience Marketing

Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere

Salesforce ExactTarget Marketing Cloud (try saying that three times fast) has launched a new visual “Journey Builder” that promises to enable marketers to understand, define, and create coherent, unified customer experiences across Web, social, email, apps, advertising, sales, and service. 480 more words


Oracle Eloqua and Integrate Partner to Facilitate Customer Acquisition

A few months back, we published a series of posts titled “Platform Wars,” in which I suggested that marketer needs would dictate whether all-inclusive marketing suites or platforms open to third-party solutions would come to dominate. 571 more words

Marketing Tech