Blogs about: Marketing Co Creation
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Nailing Down Evidence That the Nature of the B2B Buyer Has Changed
I’ve been actively writing and presenting over the last few months on the changing B2B marketing landscape. And I’ll be talking more about this subject throughout the Fall at the B2B Marke… more →
Propelling Brands
Nailing Down Evidence That the Nature of the B2B Buyer Has Changed
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Adam Needles wrote 2 months ago: I’ve been actively writing and presenting over the last few months on the changing B2B marketi … more →
Marketing Technology and Marketers ... An Invitation to Participate in a New Book
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Adam Needles wrote 9 months ago: Today’s post is a bit different from the usual. We won’t be diving into a key topic at the in … more →
Q and A … IBM's Sandy Carter on ‘Marketing 2.0’
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Adam Needles wrote 10 months ago: Marketing via word-of-mouth, social networks and brand communities is not new. Effectively leveragi … more →
Q and A ... Aric Rindfleisch on 'Customer Co-creation'
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Adam Needles wrote 10 months ago: Today we are beginning a new ’semi-frequent’ feature on the Propelling Brands blog. In … more →
Marketing Personalization 3.0 – ‘Co-creation’
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Adam Needles wrote 11 months ago: I wrote in a recent piece on this blog, titled “Marketing Personalization 2.0,” about ho … more →
