Tags » Marketing Communication

What is the Strategic Value of Sports Marketing?

To the discerning fan the Tour De France or Le tour De France as the French call it is not only the great marketing coup but arguably the most enduring sports event on the planet. 306 more words

Loose Lips Link Scripts

Open(ish) access for tight-lipped companies

Technical people can learn something from advertising people.

My creative director friend presented advertising concepts by first showing how his agency team came up with the idea. 310 more words

Communication Is About Relationship

The Unique Selling Proposition - USP

Development of this “central idea,” or what is often called a unique selling proposition, is one of the copywriter’s most difficult tasks, The USP (as it is often abbreviated) originated at the Ted Bates advertising agency in the early 1940s; as its famous originator, author, and agency vice-president, Rosser Reeves, has indicated, however, it has been picked up by hundreds of agencies and has spread from country to country. 539 more words

Brian Monger

Disciplined Creativity

 Given a basic understanding of our product (including service) and knowledge of our intended media audiences (in terms of both demographics and psychographics), we can focus on the techniques, processes, and skills involved in creating effective advertising messages. 3,423 more words

Marketing Ideas, Skills, Advice, Marketing Planning

Marketing Keywords to Know: July 17, 2014

Coerce-tomer Service

Definition: The act of unduly pressuring a potential customer to do business with you or to retain their business

Even inexperienced marketers know that customers will only take time to research and buy products or services that are easy to use and suit their needs. 249 more words

Freshly Baked Communications

News Article for Generali Pilipinas

10.1 : GP continues to count Milestones

10 Years, 1 Team for Change- that was the highlight of the recently concluded 2009 Generali Pilipinas’ Kick-Off last March 3, 2009. 312 more words

Feature Writing

Petster (Press Release)

Petster: Philippine Canine Club Inc & Eastwood City Partnership Grand Launch Success
By: Cher Pauline Cruz
September 1, 2008

Way back in June of this year, Mr. 435 more words

Marketing Communication