Tags » Marketing Communication

SPECIALIST - COMMUNICATION Opportunity with a leading IT company in Bangalore


The Communications Specialist is primarily responsible for helping the business meet its objectives through the planning and execution of communications initiatives that support the business’ priorities, working closely with corporate function teams and internal business groups. 261 more words


The Inside Story to Launching a Social Intranet: Part 2 – Resilience

It was everyone’s commitment to the project that got us to the actual cutover day. But it was our resilience and sense of purpose that helped us persevere the next three days that would prove to be the most difficult challenge we would face to date. 773 more words

Marketing Strategy

The Other Minority: Asian Americans in Public Relations

Everyone in my family has either pursued engineering or the medical field to some capacity. And then there’s me: the public relations major, who “thank goodness chose to pursue the tech industry.” 712 more words


The Inside Story to Launching a Social Intranet: Part 1 – Commitment

These are posts I wrote in early June when we launched our new social communication and collaboration platform…

June 9, 2014 Over the last week, I had the opportunity to share some of the challenges the Social Intranet team ran into throughout the project but especially in the last 10 days prior to launch. 526 more words

Marketing Strategy

Reach Out To Your Fans

We can’t buy fans and we can’t schedule our commercials into the consciousness of our fans.

Rather, we must speak with clear intent and respect the boundaries of the relationship.

Judy Franks, The Marketing Democracy

Marketing & Communication

Drowning In My Inbox

Why Personal Communications Makes Better Marketing

“I’m just watching my email to you drop further and further down in your inbox,” Jessica said to me the other day. 487 more words

Social Media