Tags » Marketing Communication

Integrated Marketing Communication and McLuhan’s Message

One of the first phrases that captured my mind when I joined Wordlab is integrated marketing communication.

The phrase integrated marketing communication struck me with an immediacy that only a marketing communicator can understand. 514 more words


Can Hospitals and Medical Device Companies Ever Be Friends?

Maybe. If conversations start with shared goals like reduced readmissions

 “…days of relying on glossy brochures while hiding unpublished clinical data are fast disappearing.”

And so Suzanne Belinson, executive director at BlueCross BlueShield, took the medical device community to task at the recent LifeScience Alley annual meeting, at least as recorded in yesterday’s…

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How could a small business go viral?

There are 1000s of businesses which everyday are spending time to communicate and to create campaigns in hope that they go viral some day. 216 more words


What is Collaboration Marketing: Community, Communication and Collaboration

It was an honor to be able to present to many executives in NYC a few weeks ago and thought I would take the next few posts to share some of the slides and talking points. 325 more words

Marketing Strategy

Mata Kuliah Favorite


Pake buku ini nih belajarnya :)

Salah satu mata kuliah favorite gue di semester satu ini adalah…….. Communication and Human Behaviour. Kenapa? Karena ini mata kuliah yang mempelajari tentang bagaimana proses komunikasi itu sendiri. 436 more words


At The End Of The Day:

All that matters is: Can you deliver? I have run into several challenges over my career from jealous territorial co-workers, political positioning and the only advice I can provide is to persevere because at the end of the day all the matters is who can deliver. 582 more words

Marketing Strategy