Tags » Marketing Communication

Executive Leadership Is Critical For Success

About a year ago I started outlining a book on community collaboration and digital marketing strategies. I started covering all the basics, SEO, content publishing, advocacy, social media and engagement etiquette. 465 more words

Marketing Strategy

The on-demand online trend

The Internet technology has changed the way we as viewers stream videos. This has contributed to a shift on the traditional pay TV from cable to online on-demand video streaming. 279 more words

Marketing Communication

Communication, the key for a superior Marketing Advertisement

I have written on my blog about different Marketing’s topics such as analytic tools, strategies and brand measurement. However, on this post I want to touch base on one of the most important things in Marketing, Communication. 211 more words


Clothe Your Team with Inspiring Briefs

Creatives are natural problem-solvers. Start them with a tantalizing puzzle to solve.

In stark contrast to the meeting where the boss wanted creatives morphed into analysts… 282 more words


Customer Decision-Making and Involvement Theory: The case of the Eintracht Frankfurt jersey and post-purchase communication

Football jerseys are the uniform of the modern football fan and stadium visitor. Real Madrid alone sold 1.4 million official replica jerseys last year ( 1,774 more words


Successful Student Recruitment Strategy – Part 2 – Written Promotion


How to Recruit and Attract Students

The W’s of Effective Marketing Communications Messages

Questions to be answered

General Advice – How to Develop Effective Recruitment Messages… 1,124 more words

Marketing Communication

Marketing Communications

Marketing Communications

Marketing communication mix includes advertising, public relations, personal selling, sales promotions and direct marketing tools which the businesses use for communicating the customer value and developing customer relationships. 45 more words