Tags » Marketing Communication

Marketing Communication: Part 2

Upon the composition of a marketing plan, one should seriously consider the possibility of restructuring promotional mix into a communication campaign that will utilize all effective techniques to deliver the key message to the… 273 more words

Marketing Communication

Every Integrated Marketing Communication program employs a variety of promotional tools including both traditional media vehicles as well as alternative “weaponry”. In this post we will review major types of media, that one can include into a… 347 more words

Websites – refreshing your exisiting or building from scratch?

7 Essential Tips

Summer 2014

Nicola Dibb Associates have been working with several clients recently helping them to either update and refresh their existing website or designing for Organisations that have not had a website before. 1,247 more words


The Inside Story to Launching a Social Intranet: Part 3 – The Reward.

It was the teams commitment and resilience that got us to this point but 5am came fast…

It was a tense moment. This was our last chance to resolve the issues at hand, otherwise, we would have to come up with plan B and in full disclosure, there was no plan B. 431 more words

Marketing Strategy

“Viral” is Fool’s Gold

People often have legs and feet. So do collaborative ideas.

Years ago we noticed the threshold to globalization falling to the point where anyone could step over it. 296 more words

Communication Is About Relationship

SPECIALIST - COMMUNICATION Opportunity with a leading IT company in Bangalore


The Communications Specialist is primarily responsible for helping the business meet its objectives through the planning and execution of communications initiatives that support the business’ priorities, working closely with corporate function teams and internal business groups. 261 more words


The Inside Story to Launching a Social Intranet: Part 2 – Resilience

It was everyone’s commitment to the project that got us to the actual cutover day. But it was our resilience and sense of purpose that helped us persevere the next three days that would prove to be the most difficult challenge we would face to date. 773 more words

Marketing Strategy