“Marketing” used to be a term that was easily understood. It was an arm of a business organization that created brochures, sales flyers and print advertising, or an ad agency a la Mad Man with creative, flashy ad campaigns, which came into your office and presented their concepts.  Marketing had its place in the organizational chart and could easily be managed under one roof, with just one term: “marketing”.

Marketing Functions At The Heart Of The Organization

Today, the term “marketing” encompasses a broader spectrum of activities. As marketing dollars shift away from traditional media towards online and mobile marketing, “marketing” now contains so many aspects that it is almost too broad for its own bridges. Or, perhaps, the term “marketing” is becoming obsolete.  Clients ask me all the time “what do you mean by marketing?” Not only is the term outdated, but so is the process.  Today communicating your marketing message requires many distinct functions with specialized skill sets that have to be coordinated: marketplace and brand strategists, technical media experts that range from web designers to social media, mobile media and on-line advertising experts, graphic designers, print experts and photographers to name just a few. And with marketing splintering into so many niches of expertise, the effective management of these niche specialists has not been fully charted to date.

Additionally, while “Marketing” has always overlapped with other business units, it now is an integral part of each business function and must have the cooperation and willingness from all parts of the organization to be effective. It must be an integral part of numerous discrete other business functions, such as IT, customer service, purchasing, engineering and operations – in other words no one in the company can be completely separated from the brand and its marketing activities any longer. Marketing must now be at the forefront of support by the highest levels in the organization and be a focused, company-wide undertaking driving its vision, mission, and strategic planning. This can only happen if an organization creates processes that enable all department to work under collaboratively focused goals: engineering designs products based on customer feedback, finance enables sales to focus on the right interactions, operations ensures flexible purchasing decisions and IT platforms enable dialogue with customers.

At the same time as marketing is fragmenting and splintering into many business units, technologies are contracting business practices.  Customer and product feedback cycles are ever increasing and require fast, consistent and analytical management. As the new marketing merges with departments whose core missions are not externally focused, accountability is becoming increasingly difficult for the marketing champion, and management, oversight and expertise is increasingly challenging. If business unit managers find themselves faced with workloads that are not defined as part of their new core competencies, managing marketing and your brand will be an up-hill battle until marketing collaboration becomes part of the company vision and culture.

The New Marketing Champion Emerges

Provision of a compelling customer experience is at the heart of marketing, and this has not changed. Without clear departmental boundaries and the merger of marketing into all core business units, keeping sight of the customers and customer needs is now the core mission of each business unit. The marketing champion has to be increasingly strong to provide the vision, direction and creative oversight to all facets of the organization, even if those are not at the core of the marketing mission, to avoid mediocrity and inconsistency. So, while marketing as a function is disintegrating, the marketing champion must emerge with a new job and skill set, bigger and more compelling than ever. The champion has to be able to facilitate the brand message among different management objectives, manage it online and off line, and ensure that brand and customer experiences are seamless and consistent with company goals and customer needs.  The new marketing champion crosses departmental boundaries, manages experts and speaks their languages. He or she has to qualify the technologies, media, communication venues, customer needs and experience levels that will ensure that the brand message stays up-to-date, consistent and on point, ensuring ROI and efficient use of money and resources is guaranteed.

“The new marketing champion crosses

departmental boundaries, manages experts

and speaks their languages.”

Rapid Customer Response

Along with the changes in the scope of marketing management, it also must deal with an increased pace of customer interaction.  We no longer have the ability to plan a year ahead, but must be ready to respond to, and maximize, opportunities that emerge every day through new media, media optimization and customer feedback. Each project challenges the organization with new processes and intricacies not yet established.  We are witnessing a precipitous decline in the effectiveness of mass advertising, as a result of the explosion in communication channels. Customer communication is now a dialogue rather than a lecture. Customers expect rapid response to terms, product features and incentives, replacing customer monologues with customer dialogues, prescribing what communications they will tolerate, and what prices they will pay.

In response, companies are focusing on Customer Relationship Management (CRM) and individualized product and services offers. As our inboxes fill with email messages, understanding the individual customer and personalizing communications accordingly is becoming increasingly important to success. Organizations must focus on the customer, and not solely on their product portfolio, to succeed in this new climate.

Continued Change Ahead

Every business has to innovate, especially in this economic climate; but marketing, although engulfed in rapid change, has only just begun to innovate its future and find a new direction. As the industry changes, new market leaders will emerge. The growing pains of niche commercialization and the integration of marketing in new technologies, new media, and new business units will continue for several more years, before “marketing” can stabilize and truly define itself anew.  As quickly as technologies and consumer interactions are changing, so must our efforts in marketing innovation and management.

Managing through the Change

Since the new marketing requires new skill sets every day, managing through these changes can be challenging. Companies must have top management buy-in to provide the customer-focused vision that is crucial to future success. To establish a new working process and to change organizational boundaries, new benchmarks must be put in place to measure success and to ensure that all business units are on board, so that goals and department missions are aligned to succeed.  Marketing management must obtain a new specialized skill set to enable facilitation of this change and establish new processes and visions within the organization to overcome past departmental territories and boundaries and create cooperation and enthusiasm for a brand and market driven organization.  New technical expertise to enable better communication between operation and engineering, fast analytical processes and benchmarks to monitor brand conversations and interact with customer service, collaborative systems that enable financial measurements of customers, marketing initiatives and product initiatives have to be established. The organization must embrace open communication and employees’ access to online tools, while maintaining security and providing the foresight to integrate efforts and maintain consistency.  To succeed at these process changes, organizations need to turn to senior management to start the change or bring in an outside facilitator to create new processes.

If your B2B marketing budget is tight for 2010, make it work harder by increasing the return on investment (ROI) of all tactics you have planned.  Let’s start with a potential resource waster – trade shows.  Several of my B2B clients decreased the number of tradeshows they attended in 2009 and are scrutinizing the cost-benefit of trade shows for 2010.

Trade shows often come under fire because of the costs:  travel, registration, booth fees, marketing materials, time out of the office…all for what…a stack of business cards?

But the right tradeshow can have several marketing advantages in enabling you to talk to numerous potential & current clients at the same time and place.  So before you dismiss trade shows all together, consider the following tips for increasing your ROI:

Tips for Maximizing Tradeshow ROI

1. Clarify trade show objective & how it fits in your overall marketing strategy
2. Scrutinize attendee list for ratio of clients to competitors
3. Let marketing objective determine level of participation & investment
4. Determine break-even & how you will measure success
5. Leverage investment with pre-show marketing
6. Maximize your time at the trade show
7. Measure success and talk about it
8. Complete next steps and follow-up communications

So how do you do this?  The Tips explained:

1. Clarify your purpose in attending a tradeshow and determine how it fits into your overall marketing strategy.

• Tradeshows are valuable for building awareness, getting leads or staying on customers’ radar, but are rarely the venue to close a sale.

2. Select the right trade show for your business by scrutinizing the attendee list:

• How many potential clients are expected to attend?
• You’d like there to be more customers than competitors attending for the best use of your resources

3. Set appropriate objectives upfront and let them determine your level of show participation & investment.  If your objective is…

• Building awareness & staying on the radar – consider sponsorship
• Building credibility & industry reputation  – consider speaking or presenting a workshop
• Launching or demonstrating a new product – consider a booth exhibition
• Building Client relationships – host a reception
• Networking & client marketing – Go as attendee instead of exhibitor
• Sales calls – setting up one-on-one appointments ahead of time

4. Determine break-even & how you will measure success:

• Not just how many business cards you can collect for a drawing, but how many qualified leads, or client marketing contacts justify the expense?

5. Leverage your tradeshow investment with pre-show marketing:

• Direct marketing to let customers & prospects know you are attending
• Press release to announce speaking or workshop presentations
• Promotions to drive booth traffic
• Invitations to events you are hosting
• Set-up appointments ahead of time to be sure you meet with key contacts

6. Maximize your time at the tradeshow with these networking tips:

• Don’t spend all your time trapped behind a booth, be sure you can network outside the booth, attend sessions, receptions & events
• Never eat alone…or only with your company colleagues. Make it a point to eat & socialize with clients, vendors or new contacts
• “Give to get”….try to give value before asking for something or launching into your sales pitch.  Can you help them with information, a contact or potential lead for their business?
• Revise your elevator speech so you have an attention getting, concise summary of what you do – tailored for this specific audience (see blog dated ___ for a great elevator speech)
• Have a loose agenda or goals when talking with clients.  What would you like to get out of the conversation?  You can…
  • Add one piece of new information to their marketing profile (hobby, sport, favorite restaurant)
  • Discover what is on their work horizon for the next 6-12 months
  • Find out hot-buttons or “what keeps them up at night”
  • Sett an appointment for when you return
• Think about a few “ice-breaker” questions for talking to someone new
  • My favorite:  “Who is your ideal client/customer? How would I know if I am talking with one?”

7. Measure success and talk about it when you return to the office

• Always compile a recap report or memo that summarizes your measures of success, key contacts made and next steps for follow-up.  Even if your boss doesn’t require it, it’s good self-discipline to be accountable for getting the most out of your tradeshow investment.  Recap should include:
  • Stated objectives for attending tradeshow
  • Why it was successful:
    • Awareness measures (sponsorship exposure, booth traffic, workshop attendance, reception attendees…etc.)
    • # Qualified leads
    • # Current client contacts
    • # Sales, orders or requests for proposals
    • If you made a sale as a result of the tradeshow, calculate your Return on Investment (total tradeshow cost/new business revenue) or…
    • If not, quantify the cost per lead or other meaningful metrics based on your upfront objectives
    • Next steps for follow-up

8. Complete next steps and follow-up communications promptly:

• Instead of trying to distribute all your marketing materials at the show, offer to send information to their office after they return home (cuts down on wasted materials, offers convenience & gives you an excuse to contact them post-show).
• Don’t let leads go cold.  Always personalize follow-up contacts with information gained at the show.

To summarize, you can increase your ROI by taking a new look at your trade show objectives, level of participation and how you will measure success. With the right evaluation and planning, trade shows can have many advantages for B2B Marketing.

It must be that time of year again, because my most frequent question lately is what should my marketing budget be for 2010?  Should I spend more or less due to the lingering recession?

Setting your marketing budget as a percentage of sales:

Traditionally, the most often quoted benchmark is that marketing spending should be about 5% of forecasted gross sales.  I resist giving my clients this benchmark because a more accurate answer is “it depends…”

An optimal marketing budget varies by industry, stage of business lifecycle and business goals.   How aggressively do you want to grow?  Are you launching a new product or service?  Is there heavy competition in your market?  What is the competition spending on marketing? Are you doing any re-branding or positioning work?

Let’s start with a general guideline* to see if your marketing budget is in the right range:

• Small businesses should shoot for 7-8% of gross sales
• Professional services (like lawyers) 3-4%
• Retailers 5-10%

Now adjust for specific company goals & lifecycle:

• Business start-up marketing in year one –  up to 50%
• New product launches can require 25% – 50%

But what about the economy?

It is important not to decrease marketing in a tough competitive environment.  Companies should at least maintain current marketing levels (or 2008 levels, if you cut marketing in 2009), but make every dollar count.  If you can’t increase marketing this year, at least:

• Maintain current (or 2008) marketing budget
• Adjust marketing mix to increase ROI

Focus on ROI for a leaner & meaner marketing budget:

• Be rigorous about marketing metrics, and measure EVERYTHING.  Use results to re-allocate your marketing mix (how much you spend on advertising in traditional media, vs. direct marketing, new media, tradeshows, networking events…etc.)

*  Data above was compiled from a cross section of sources including the US Small Business Administration (SBA),  Service Corps of Retired Executives  (SCORE), Businessweek and MarketingProfs.com, as well as my consulting experience with small business clients.

Marketing Consulting firms will often build your Local Business using something called a Blog. Blogs are a simple and effective way to generate your own leads.

Just in case you don’t know what a blog is – it’s a Web Based Journal used to write (or log) about different topics. It is just a website, set up to make it easy for you to create.

Here are some reasons why you should have a Blog:

1) Blogs are very Easy to Create.

Blog are highly flexible in the way they are designed, which makes it easy for anyone to create one, and for others to comment on it. Blogs are really just Web sites, which have already been set up to make it easy for you to create your blog. Each blog post (what you log or write) is a separate Web Page.
There are numerous places (called platforms) where you can create your blog, and you require little knowledge to set it up.

2) Blogs are Ranked High on Search Engines Like Google
The Search Engines love blogs because the content on a blog changes frequently, and search engines rank fresh content highly. Because each post is counted as a separate web page, the Search Engines see this as a new update. So, the more you post on your blog, the bigger your piece of real estate becomes (your blog will be your piece of real estate on the internet).

3) Blogs are Inexpensive to Set Up and Maintain
The overheads of a Blog are very low. The main cost is time. Web hosting can cost as little as eight dollars a month.

4) They are Ideal for creating a community and building relationships.
Blogs make it easy to form a relationship with people, because of the comments at the end of each post. A person can comment on your blog post, and you can reply back to them.

5) Blogs are well suited for Niches (small markets)
If one (or 2 related) niches are used, it’s easier for readers and also easier to get ranked high in the search engines. A niche is a small market that you can specialize in. For example, if you have some knowledge or products that can help people with arthritis, a niche might be osteo-arthritis or gout or rheumatoid arthritis. It’s best to start off with a small niche, and once you have that started then expand into other related niches.

There are many other advantages of using a blog for your local business, and I know that if your marketing consulting business sets it up properly, it will get you more customers for your offline business.

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marketing consulting gold coast

About marketing consulting in Australia and what it can do for you. Watch my terrific social marketing consulting video that lays out the whole system for you! In less than 20 minutes, we’ll show you exactly how you can build a relationship with your potential customers.

Get it from here: Infinite Marketing Consulting Video

If you’re a local business owner, your Marketing consulting firm may have mentioned the words “search engine optimisation” or SEO. Did you wonder what on earth that is?

Search engine optimization is all about getting potential customers to find you on the search engines. We outline these strategies and give you some tips to assist you in optimising your websites.

Keyword Research

The first step toward positioning yourself on the internet, is to identify some keyword phrases, using keyword research tools. Keyword research is the identification of keyword phrases that people type into a search engine when looking for information about a product or service.

There are lots of different types of keywords that people use when they want to purchase a product or service If people are looking for a product, they often type in keywords that relate to a particular problem they are having. For example, someone might have a migraine headache, so they may search on “fix migraine headache” or they might be looking for children’s educational toys, and search for “educational toys”.

When researching keywords phrases, look for those with a reasonable amount of searches each day, and not too much competition. There are tools you can use for free or purchase, that give you lots of information about different keyword phrases. Google has a free keyword tool anyone can use.

Create Valuable and Search Engine Optimized Content

The next step is to create content using these keyword phrases, which people want to read. This content should be valuable and informative, so that people will want to become your prospects and read more of your information.

Your content should be based on your keyword phrases, so you will get search engine listings as well as getting prospects.

Posting Your Content

Your next step is to post your content in a search engine friendly place. One of the best places to post content is on a blog. Search engines like blogs better than ordinary websites, because of their dynamic nature.

Web 2.0 Social community sites like Squidoo, Hubpages, Weebly, Gather and many others, are also great places to put your content. These sites are already known by the search engines, so it’s quicker for them to get listed.

Article directories are also great places to put your content, because the directory is already known by the search engines. Video sites are good places to put your content also. YouTube is a good video site, and it is now the second biggest search engine on the internet.

Generate prospects for your local business by offering them a free or low priced resource, so they subscribe to your newsletter, and you build your list of prospects. Now you have a basic overview of what SEO is, so if someone in marketing consulting mentions it again, you’ll understand more of what they’re talking about.

marketing consulting

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marketing consultant

About marketing consulting in Australia and what it can do for you

In less than 20 minutes, you’ll find out how social marketing will help you get more customers. Get it from here: Infinite Marketing Consulting Video

Get it from here: Infinite Marketing Consulting Video

Marketing consulting using Social Marketing has become a popular way to build a local offline business. These social marketing sites are known as authority sites with search engines like google, because google looks at them favorably. This is because social marketing communities have been around for awhile, have lots of changing content and huge amounts of traffic. Most of them have a very high ranking within the search engines. In this article, we’ll give you some ideas for using social marketing sites for your marketing.

If you post articles on social marketing sites, you can get ranked in the search engines more quickly, because of the overall higher authority. Some people liken this to getting into a disco for the first time. If you go to the disco alone the first time, you may not get in if you’re badly dressed because you’re not known to security. However, if you don’t dress appropriately, and go to the disco with some friends who have already been a number of times, security will most likely let you in straight away. It’s the same with the social marketing sites – google will “let you in” sooner and more easily because you are associating with “friends” that google knows already.

You can build a brand (a name) for yourself if you post some articles on different social marketing sites. In addition, when you create your own website, if you place a link to your website from the social marketing sites, you will assist your own site to be seen on the search engines more quickly. This happens because you are creating a relationship between a highly ranked social marketing site and your own website.

One example of a social marketing site is a Squidoo Lens. You can create your own Lens (a web page on Squidoo), put some articles on the lens, and create a link to your blog, your network marketing product page or an affiliate page. There is a lot of advertising on Squidoo, so if you do get some visitors, they probably won’t stay on your page for long because the advertising is distracting for visitors. However, the advantage is that your page will be seen as a “friend” of the community. Therefore, if you link to your own website from Squidoo, this will help your site to be indexed (listed with) in the search engines.

Another example of a social marketing site is Hub Pages, which also have high authority, and there is a community of people who will probably visit your page and comment, especially if you comment on their hub pages. Other sites with good authority are WordPress.com, Blogger, WetPaint, Weebly, Scribe, Propeller and Digg. There are numerous other social marketing sites apart from these.

Even though you post articles onto these social marketing sites, it’s still important to create your own piece (or pieces) of real estate. You might be wondering why?

There are many reasons for creating content on your own blog. By “your own” I mean a site hosted on a server that you pay for, and you are in full control (or you instruct someone else in what to do on your site). There is a risk associated with free blogs, social marketing communities and anything that you don’t own yourself. They can be taken away from you at anytime, if you break any rules. Or, the site could close down for some reason, and all the content could just disappear into cyberspace. I have experienced that situation myself and lost a huge amount of content, which had been ranked very high on the search engines. This set me back a long way in my business.

If you create some kind of system between posting your content on social marketing sites and on your own site, it won’t take long before your articles get seen on the search engines, and you will start getting visitors reading your information. This will create your sales funnel, and get you lots more clients for your offline business. You may want to contact your local marketing consulting firm to assist you with social marketing, to optimise your benefits.

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About marketing consulting in Australia and what it can do for you

In less than 20 minutes, you’ll find out how social marketing will help you get more customers. Get it from here: Infinite Marketing Consulting Video

There are so many sites out there with business news, marketing advice, and business strategy trends. However, who has the time and energy to filter out the crap and discover the info that marketing directors can use right now. So, my mission is to tell you about new B2B marketing trends, articles (written by myself and others), research data, and more.

Let’s get started !

Please

mrey – intro

I just presented a communications seminar to a great audience of engineering & technical consultants.   These folks are so knowledgeable in their fields of expertise it is sometimes difficult for them to answer the client question directly (What time is it?) instead of telling them how to build a clock.

Business clients (even in science & technology industries) basically want the same thing. They want you to solve their problems, cost effectively and on time.  So although they hire consultants for their technical expertise, a consultant’s true value is not the data, but how data is utilized with industry experience & regulatory expertise to draw conclusions and make recommendations that further business objectives.

So What’s the Bottom Line?

When presenting your findings and recommendations, don’t start at the beginning of your analytical process and make clients wait for pages to find their answer.  Whether you are giving a written report or oral presentation – start by answering the client question with your solution and recommendations.  In written reports, this would be the Executive Summary.  But this is equally true in power-point presentations as well.  In either format, try these six steps as an outline for more impactful client reports & presentations.

Six Steps to effectively communicating technical information:

1. Concisely re-state the problem or project assignment upfront

2. Directly answer the problem with your solution or recommendation

3. Support your solution with key findings (findings are NOT data tables, findings are conclusions summarized from your analysis of data)

4. Help your audience visually

• Use headlines & sub-headings to guide your audience
• Present summarized supporting data visually with well-labeled graphs or charts. (Other supporting data should be in body of report or appendix).

5. Conclude by re-stating your brilliant solution and recommendations

6. Suggest “Next Steps” (or next decisions) to help your clients utilize your recommendations

Artist Portfolio Management | de burna media group™| online agentur

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deburna-media.com | Kaum eine andere Branche hatte in jüngster Zeit mit solch starken Veränderungen zu kämpfen wie die Musikbranche. Umsatzrückgänge, Preisverfall bei CDs weltweit und verändertes Konsumentenverhalten sind nur einige Ursachen, die die großen Musikkonzerne vor eine nicht triviale Aufgabe stellen.

Download unter: http://www.scribd.com/doc/9676008/Artist-Portfolio-Management-de-burna-media-group-online-agentur

Artist Portfolio Management | de burna media group™| online agentur

204 Reads | 0 Comments
Description

deburna-media.com | Kaum eine andere Branche hatte in jüngster Zeit mit solch starken Veränderungen zu kämpfen wie die Musikbranche. Umsatzrückgänge, Preisverfall bei CDs weltweit und verändertes Konsumentenverhalten sind nur einige Ursachen, die die großen Musikkonzerne vor eine nicht triviale Aufgabe stellen.

Download unter: http://www.scribd.com/doc/9676008/Artist-Portfolio-Management-de-burna-media-group-online-agentur

Business Week notes that “trust” is evermore important in the current global financial crisis.  We couldn’t agree more and have been measuring brand trust for the global oilfield for several years. 

Gelb’s model is based on a combination of value, difference, and experience, which are all drivers of trust.  We are excited at the energy around this idea and continue our work this year to help leading oilfield service companies monitor the trust their customers place in their brands. 

For more information about our brand trust methodology, please visit: www.gelbconsulting.com/brand-research. 

Information about the 2009 Gulf Research studies can be viewed at www.gulfresearch.com.

Small businesses (especially sole proprietors) are vulnerable to business disruptions that take the business owner or principal out of action.  I learned this first-hand during a recent family emergency.  Since I am an independent marketing consultant, without employees, I am my “business”.

When I was unable to work for 6 weeks, a strong network of colleagues, suppliers, vendors and even competitors proved invaluable in servicing my clients so my mind and energy could focus elsewhere.  I hope you never need these suggestions, but here are the lessons I learned –  the hard way:

1. I am not Super-woman.  Be realistic about how much energy & time you will be able to devote to your business in times of family or health crises.  Err on the side of asking for more help then you think you’ll need to clear your work calendar.
2. Focus on your primary purpose & triage.  My primary goal was to focus on family and to be sure my clients did not suffer by my absence.  Therefore, I had to decline new projects in the short term, refer some clients to colleagues, and focus on finishing projects that were near completion, or that required more administrative attention than strategic thinking.
3. A strong network is a life-saver. Cultivating a strong network of colleagues over the years is key.  Having a circle of peers, whose work you respect, is invaluable when you need to sub-contract work or invite a guest blogger to deliver value to your clients or keep communications going.
4. Working with  the “best” pays off.  Working with high quality suppliers & vendors means that I can trust my vendors to provide quality service & products, without constant direct supervision.  Long-term relationships with vendors requires less project in-put and management because they know what I expect in terms of quality & service – & I have confidence they can deliver.
5. What goes around comes around.  I choose to believe in Karma Marketing:-).  I have faith that the new project I referred to a quality competitor will pay-off.  The rewards were immediate for my client that had a project that couldn’t be delayed…and will also pay off for me, either through reciprocal referrals, or at least good word-of-mouth that KMP Marketing always puts clients’ needs first.
6. Stay Connected. I always travel with iphone & laptop, so I can work anywhere.  But I have a new appreciation for texting!  It works almost anywhere and any time.   I found that in many areas of a hospital texting was the only data signal I could transmit, was less obtrusive to patients, and made 3:00 am in the emergency room much less lonely.

I had the pleasure of moderating a panel of seasoned marketers this morning at the AMA Energy SIG event.  Aside from my shameless plug of World Oil’s Women’s Global Leadership Forum in Energy and Technology (www.wglnetwork.com), the event provided great insights for engineers and marketers alike.

Graham Makin, Director of Technical Marketing at Weatherford, led off the discussion by presenting his career path from mining engineer to his present position as marketing manager.  He highlighted the similarities between the marketing and engineering disciplines being process driven and visually representative.  Speaking to the importance of detail and facts, he grounded his presentation on the reality that marketers need to respect the engineering discipline and recognize the stakes for mistakes in engineering are extremely high.

Gelb alumna Stacy Roll, who is currently the Global Product Line Marketing Manager, FMC delivered a focused presentation on the four challenges faced by marketers: different meanings for the same concept (e.g., product), different measures of success (e.g., product versus business), different languages, and understanding the “comfort zone.”  To bridge the gap, Roll recommended leveraging commonalities between groups (e.g., quantitative information) and encouraging acceptance.

Matt Sellers from Mustang Engineering rounded out the panel presentations using his 15 years of experience to illustrate the size of the gap between engineers and marketers.  He discussed the contrasts of precision versus clarity, and details versus conciseness.  Matt and other presenters agreed that by asking specific, open-ended questions of engineers, marketers can get a much better view of the technology being promoted.  He also suggested using internal strategies, as they do at Mustang, to build stronger cross-functional teams.

Gelb Consulting is a proud sponsor of AMA Houston Chapter .

Online Agentur | Münster | de burna media group™ – Agentur für online marketing & web medien | Münster | internet

Online Agentur | Münster | de burna media group™ – Agentur für online marketing & web medien | Münster | internet

de burna media group™ | online media agentur | Münster | online agentur | marketing Münster

de burna media group™ | online media agentur | Münster | online agentur | marketing Münster

Pioneer Marketers is a winner in the field of business consultation and hence, can help you too to become winners in your domain areas.

We can help you in:

• Analyzing the best marketing strategies and choosing the best solutions
• Implementing the best marketing tools for your business
• Reviewing your marketing efforts and make necessary changes
• Optimizing your marketing ROI
• Building a strong brand identity

Optimize your marketing ROI with the experts on your side!

Integrating scientific research and analysis to your marketing efforts hold the key in optimizing your marketing ROI. Major business houses spend a huge chunk of their marketing hours and dollars in finding the right strategies for their marketing efforts. With Pioneer Marketers , you can get access to all the latest marketing tools and techniques without wasting your time and money.

As our clients, we introduce you to the cutting-edge marketing tools that will help you realize your business goals. Our experts will design your marketing campaigns and ensure that you get the maximum marketing ROI.

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Depending on your business and the economic climate, we will make necessary changes to your marketing plans to insulate you from any economic slowdowns.

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GPD will be making posts about what’s going on in our agency, as well as news from our clients and the marketing industry.  Feel free to leave a comment on any of our posts.  We want this to be a truly interactive blog!

Cheers!

It is rare for a professional marketing consultant to write this kind of report. Many other marketing consultants do not want you to have this information. If you are very interested in making sure your business has the Increase in Profits you Seek- as I hope- then get COMFORTABLE  and Study this Report because it has INFORMATION YOU NEED to
KNOW!
 The shocking but true fact is that business owners hire marketing consultants they should not be hiring. Running a business for you can be stressful and difficult enough without having to worry about fixing the damage their marketing consultants advice and work did. But here is the truth…..

 THE SUCCESS OF YOUR BUSINESS MARKETING AND SALES HINGES ON HIRING     THE RIGHT MARKETING CONSULTANT

  I realize that you might not believe that right now but think about that statement for a minute. When is the last time you remembered your marketing working so well that you never had to think about where the next sale is coming from. If you made sales and have customers now, you did some type of marketing to develop that relationship. When you hire the wrong marketing consultant you are putting your business on the line.

  This report will give you the inside scoop on what some marketing consultants do to unsuspecting business owners. I am giving you the knowledge to arm yourself so you won’t be taken. In a moment I am going to reveal what the 7 Biggest Mistakes are and how you can avoid them. First let me answer a couple of questions that are probably on your mind right now.

  Who are You and Why Are You Revealing This Information?

  My name is Eric Barton and I am a Marketing Consultant, Author of Steps to Success in Your Business, Copywriter, SEO Expert, and Entrepreneur. I’m revealing this information for two main reasons:

 REASON#1: If you end up hiring a lousy marketing consultant, it will end up closing the field not only to me but to other marketing consultants as well. I’m sure if you hired a lousy marketing consultant, you would be reluctant to hire another one in the future.

  REASON#2: I hate to see bad or inexperienced marketing consultants rip people off and make other marketing consultants have a bad name.

 
  Okay, now you know who I am and why I am doing this, let’s talk about the 7 BIGGEST MISTAKES BUSINESS OWNERS  MAKE WHEN HIRING A MARKETING CONSULTANT AND HOW TO AVOID THEM!

        BIG MISTAKE #1:    Assuming That Going Through An Agency is the Best Way To Go

 It is true that making one phone call to an agency and letting them find the marketing consultant for you is easier than doing it yourself, there is no assurance they are going to find the right marketing consultant for your business.

Did you know that most agencies actually double to triple the rates of the consulting services that you pay for. So instead of you paying the normal rate of the marketing consultant, you are paying 50%-100% or more for the same services.

 Agencies have a list of marketing consultants and other professionals in different price ranges. Their main concern is looking to get you the highest paid marketing consultant because they will get a nice commission. They often try to get your entire budget gobbled up so that they can move on to the next business. Your business comes in second and their profits come in first. There are some reputable agencies out there that do get the marketing consultants discount their price to the agency and then charge you a set fee with there profit in the fees. The Bottom Line is that You should be the number one priority not the agency.

To learn the rest of the biggest mistakes business owners make when hiring a marketing consultant visit http://www.easylifemoney.com

There are many ways to get noticed on google, but the most important thing is to be on the FIRST PAGE – otherwise people won’t reach you…So – How do you do this? On Youtube they have a bunch of information but the best way is by doing this :

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So – you get the idea?

Well…just in case you are still not sure…you link yourself  – 201art  is my website and I hope you like it… bari – the official artwitt of twitter

Join me here with your webpage and I will add it…the more higher your google score…

Thank you all,

Bari

http://201art.com