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Blogs about: Marketing Ethics

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Veneer vs. authenticity in socially responsible marketing

Ever heard of Eddie Haskell? On the ‘50s sitcom Leave It to Beaver, he was the teenage friend whose overly polite manner toward Mr. and Mrs. Cleaver couldn’t hide his mean-spirited creepiness. No comp… more →

The Altruistic Marketer

Veneer vs. authenticity in socially responsible marketing

LuAnne Speeter wrote 1 week ago: Ever heard of Eddie Haskell? On the ‘50s sitcom Leave It to Beaver, he was the teenage friend whose … more →

Tags: Strategy, ethics, Brand Marketing, social cause, Cause Marketing, Social Marketing, Corporate social responsibility, authentic socially responsible marketing

Raise your marketing to a higher moral ground

LuAnne Speeter wrote 1 week ago: What do we expect out of our audience and our marketing? Should the message appeal to the lowest com … more →

Tags: Brand Marketing, Case Study, ethics, Motivation, rationale, Strategy, Altruism, business ethics, conscientious marketing

Effective – and ethical – ways to get customer testimonials — 2 comments

LuAnne Speeter wrote 3 weeks ago: Testimonials are the ultimate in word-of-mouth promotion for your business, short of direct referral … more →

Tags: ethics, Strategy, conscientious marketing, Customer Testimonials, for profit, Metrics

Conscientious marketing – is this the moment? — 1 comment

LuAnne Speeter wrote 1 month ago: Marketing could have a positive impact on our world, but we marketers just don’t know it. Yet. We kn … more →

Tags: rationale, conscientious marketing, social cause

Ethics in Marketing Part III.

Domen Bajde wrote 2 months ago: I’ve previously written about what ethics is and how we often respond to it in an unproductive … more →

Tags: Social, consumers and ethics, ethics, joy of ethics, NGOs, pressure, pressure points, socially responsible investing

Who has the guts to question anything at Beckett these days...this would get everyone fired! — 4 comments

usedtobesomeone wrote 2 months ago: Reader survey of stories roils Tribune newsroom By HERBERT G. McCANN Associated Press Writer CHICAGO … more →

Tags: India, anti-American, no hobby knowledge, Journalism, fired everyone, sent American jobs overseas, crap magazine, no reporting, no soul

Second chances - Ethics in Marketing Part I. — 2 comments

Domen Bajde wrote 3 months ago: The beauty of having your own blog. You always get (or should I say take) a second chance at getting … more →

Tags: Social, Business and morality, DMS, ethics, Green Marketing, Morality, philosophy of morality

When advice gets adulterated by advertising

longtale wrote 4 months ago: Today, as I sometimes do, I helped someone look up the causes, symptoms and treatment options for a … more →

Tags: Marketing, advertising, Google, Adwords, Singapore, Internet, Online Advertising, ethics, medical advertising

The Four Cultures of Marketing Ethics — 2 comments

fourcultures wrote 4 months ago: Marketing, whether of a product or an idea, can be overt or it can be covert. In the former everyone … more →

Tags: cultural theory, Grid-Group, ethics, Blogging, Seth Godin, Bob Poole, smoking, Marketing

Marketing Ethics - No, It Is Not An Oxymoron

kbconway wrote 7 months ago: I don’t know about you, marketers, but I am tired of being labeled the bad guy. Yahoo News pos … more →

Tags: Marketing -General, marketing relevancy, Marketing, Internet, advertising, marketing strategy, Business, Internet Marketing, Web

Is It Harmless Buzz or Stealth Marketing?

streamingthoughts wrote 7 months ago: Word of mouth advertising (WOMA) or buzz marketing is a great way to get information out about your … more →

Tags: Corporate Blogging, Stealth Marketing, buzz marketing, word of mouth

Customer and Consumer Behaviour

managementinnovations wrote 8 months ago: The study of consumer behaviour enables the marketers to fully understand and be able to predict the … more →

Tags: For Large Corporates, SME Sector, for entrepreneurs, Education, All sectors, Consumer Behaviour, Consumer decision making, Consumer Research, Customer Expectation

Getting Dogged by Paid Search Placement?

matts76 wrote 9 months ago: I’m heading out of town this week and needed to find a local doggy daycare and multi-day accom … more →

Tags: Integrated Marketing Thoughts, paid search marketing, paid placement, SEO, Google Search, Elvis, Dogs

The Future of Social Marketing

Selina Jane wrote 1 year ago: In 2008 if you aren’t participating in Social Marketing in some facet, then you are severely i … more →

Tags: Web 2.0, ethics, Social Marketing, networking, honesty, Integrity, experience?

Food Marketing and Kids - Always A Popular Topic — 4 comments

socialbutterfly4change wrote 1 year ago: The mix of food marketing and ethics when it comes to advertising to children tends to always be a p … more →

Tags: Case Studies and New Orgs/Campaigns, Experience This!, Interesting Articles, Social Marketing, advertising, boundaries, Case Studies, Child Marketing, Children