Blogs about: Marketing Ethics

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Should the ACCC Check Claims Offered By Religious Marketing?

isabelletayler wrote 1 day ago: This week in consumer affairs, Coles has been thrown under the bus for claiming its bread was baked … more →

Tags: Australian Competition and Consumer Commission, Christianity, Marketing

Children: A Marketer's Dream , But Parents Hold On To Your Wallets!

smithkrstne wrote 1 week ago: “What do you call a consumer who wants to buy everything you have, doesn’t care what it costs … more →

Tags: Online Marketing, web design, marketing to children

Big fight, wrong context? Coke unleashes their inner Joe Frazier...into the playground.2 comments

duncankudos wrote 3 weeks ago: Coca Cola is using free market tactics in the social sphere. The result: it comes over as a bully. S … more →

Tags: This Just In, Professional life, marketing ethics, ethics, Reputation, PR, reputation management, Coca-Cola, Coke

Cornes Moral Me and the Ends of Empathy

amitsrai wrote 1 month ago: Moral Me: Making good decisions in an intercultural world … more →

Tags: Becoming, Biopower, brain, capitalism, Diagramming Affective Ethics, ethics, Neuroscience, Perception, Value

"Punytive" damages: the biggest corporate fines ever4 comments

Carolyn Thomas wrote 1 month ago: Since I’ve discovered the website called Information is Beautiful, I’m afraid that all m … more →

Tags: Big Pharma, Big Pharma marketing, corporate fines, David McCandless, information is beautiful, Marketing, Snake Oil, Vitamin supplements

It Isn’t Just Actors Stealing the Show: Dealing with Piracy of a Popular Televised Series

Scott Motyka wrote 1 month ago: The production costs for HBO’s massively popular fantasy series Game of Thrones are reportedly among … more →

Tags: Chapter 03: Marketing Ethics, Chapter 04: Analyzing the Marketing Environment, Chapter 05: Consumer Behavior, Consumer Behavior, DVD Sales, game of thrones, HBO, Marketing environment, Michael Lombardo

The Tragic Death of a Soldier: Assessing the Danger of, and Responsibility for, Dietary Supplements1 comment

Scott Motyka wrote 1 month ago: A 22-year-old soldier, with no history of health issues, collapsed while out for a training run, soo … more →

Tags: Chapter 03: Marketing Ethics, Chapter 16: Retailing and Multichannel Marketing, Chapter 18: Advertising, Public Relations and Sales Pro, dietary supplements, FDA, GNC, soldier death, USDA

Racism, Advertising and the Selling of Soda

Jeffrey Maciejewski wrote 1 month ago: Late this week Mountain Dew launched a video created by Tyler, the Creator, leader of the hip-hop gr … more →

Tags: advertising ethics

Free markets versus slightly controlled markets. Pt 1 of a 3 part Blog.

duncankudos wrote 1 month ago: In the mid 1980s the Chicago school of economics prevailed, with the rise of Milton Friedman’s … more →

Tags: Professional life, marketing ethics, ethics, free market, government intervention, bailouts, Regulatory Authorities

When Public Relations Is More than Advertising: Corporate Responses to National Tragedies 1 comment

Scott Motyka wrote 1 month ago: A major event such as the Boston Marathon attracts many famous sponsors. When tragedy strikes, spons … more →

Tags: Chapter 03: Marketing Ethics, Chapter 18: Advertising, Public Relations and Sales Pro, Boston Marathon bombing, Boston One Fund, Public Relations, Terrorism

An open letter to mobile health app developers and their funders3 comments

Carolyn Thomas wrote 1 month ago: This guest post by Dr. Jessie Gruman was originally published on the Center for Advancing Health … more →

Tags: Health Apps, Jessie Gruman, mHealth, mobile app developers, self tracking, Smartphones

Branded content: advertising dressed up in a thin disguise?3 comments

Carolyn Thomas wrote 2 months ago: Pity the poor marketer.  As reported in Forbes earlier this year, a lot of us simply do not trust ad … more →

Tags: make the sale, advertising, Branded content, Marketing, native content

How a Broken Leg Sells Merchandise5 comments

Jeffrey Maciejewski wrote 2 months ago: After this past weekend’s horrendous broken leg suffered by the Louisville Cardinals’ Ke … more →

Adding GMO to the Labeling Mix: How Whole Foods Might Change Grocery Retailing Again

Scott Motyka wrote 2 months ago: In response to what it called overwhelming customer demand, Whole Foods Markets has announced that b … more →

Tags: Chapter 03: Marketing Ethics, Chapter 05: Consumer Behavior, Chapter 16: Retailing and Multichannel Marketing, Whole Foods, GMO Labeling

Captain Hook Would Be Proud: Movie Piracy and YouTube

Scott Motyka wrote 2 months ago: When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the p … more →

Tags: Chapter 03: Marketing Ethics, Chapter 12: Services: The Intangible Product, Chapter 16: Retailing and Multichannel Marketing, YouTube, Services, Disney, Piracy, Snow White and the Seven Dwarfs, Peter Pan

Nike: Forgive Tiger Woods Because He's Winning2 comments

Jeffrey Maciejewski wrote 2 months ago: Nike has come out with an ad congratulating Tiger Woods for regaining his position as the top-ranked … more →

Tags: advertising ethics

Ford India Ads Point to Need for Reflection2 comments

Jeffrey Maciejewski wrote 2 months ago: Ford of India has released an ad campaign that features cartoons of scantily clad women bound and ga … more →

Tags: advertising ethics

NASCAR and the NRA: A Match Made in Heaven or a Sponsorship Muddle?

Scott Motyka wrote 2 months ago: In signing a sponsorship contract with the National Rifle Association (NRA), the organizers of the T … more →

Tags: Chapter 03: Marketing Ethics, Chapter 04: Analyzing the Marketing Environment, Chapter 08: Segmentation, Targeting and Positioning, Gun Sponsorship, Marketing, Marketing environment, NASCAR, NRA, Positioning

4 comments

Carolyn Thomas wrote 2 months ago: Reblogged from Health Care Social Media Monitor: It has been fascinating to watch a discussion take … more →

Tags: Health Care 2, Patient Engagement, Marie Ennis-O'Connor


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