Lost your password?

Blogs about: Marketing Execution Management

Featured Blog

A Survey of Marketers Priorities and Experiences with Marketing Technology

Today I am extending an open invitation for marketers that read this blog to help participate, both in my upcoming book – tentatively titled Connected Marketing – and in my current graduate research p… more →

Propelling Brands

A Survey of Marketers Priorities and Experiences with Marketing Technology

Adam Needles wrote 8 months ago: Today I am extending an open invitation for marketers that read this blog to help participate, both … more →

Tags: Innovative Ideas, Marketing Programs, CRM, Dialogue, Digital, Innovation, Integrated Marketing Management, Marketing, Marketing Channels

A CMO’s Dual Imperatives – Driving Organizational and Technological Change — 8 comments

Adam Needles wrote 9 months ago: No member of the C-suite has a riskier or more-short-lived term than the chief marketing officer (CM … more →

Tags: Brand Strategy, Innovative Ideas, Marketing Programs, Bob Barker, CMO, cmo council, CRM, Dialogue, Digital

Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing Needs + Evaluating Vendors — 9 comments

Adam Needles wrote 10 months ago: This is the second in a three-part series of posts on integrated marketing management platforms.  Th … more →

Tags: Brand Strategy, Innovative Companies, Innovative Ideas, Marketing Programs, Australian School of Business, brand monitoring, Christine Vallaster, Claudia Fisher-Buttinger, cloud services

Marketing Technology and Marketers ... An Invitation to Participate in a New Book — 5 comments

Adam Needles wrote 10 months ago: Today’s post is a bit different from the usual.  We won’t be diving into a key topic at the in … more →

Tags: Blog Contributors, Innovative Ideas, Marketing Programs, brand monitoring, CRM, Cross Channel, Dialogue, Digital, integrated marketing communication

Top 20 Integrated Marketing Management Platforms 1 of 3: Marketers’ Needs + Technology Landscape — 11 comments

Adam Needles wrote 11 months ago: This past November I posted a blog piece, titled “Top 20 Cross-channel Marketing Execution Pla … more →

Tags: Company Profiles, Innovative Companies, Innovative Ideas, Marketing Programs, CRM, Cross Channel, Customer Relationship Management, david raab, demand generation

Why 'Cloud Services' Matter to Marketers — 9 comments

Adam Needles wrote 11 months ago: One common theme on this blog over the past few months is the myriad challenges facing marketers as … more →

Tags: Innovative Companies, Innovative Ideas, Marketing Programs, Marketing, technology, Dialogue, Marketing Technology, Software as a Service, Marketing metrics

Next Generation of Marketing Services Agencies 2 of 2: Exemplary Firms — 7 comments

Adam Needles wrote 12 months ago: This the second in a two-part series of posts.  This past Friday I discussed the five key characteri … more →

Tags: Company Profiles, Innovative Companies, Marketing Programs, Brands, Marketing, Marketing Technology, Marketing Channels, integrated marketing communication, Cross Channel

Next Generation of Marketing Services Agencies 1 of 2: Pillars and Barriers — 11 comments

Adam Needles wrote 1 year ago: Over the past few months I’ve checked in with a number of current and past colleagues and acqu … more →

Tags: Company Profiles, Innovative Ideas, Marketing Programs, Brands, Marketing, technology, Dialogue, Social Media, Marketing Technology

Marketing Personalization 3.0 – ‘Co-creation’ — 17 comments

Adam Needles wrote 1 year ago: I wrote in a recent piece on this blog, titled “Marketing Personalization 2.0,” about ho … more →

Tags: Innovative Companies, Brand Strategy, Innovative Ideas, Marketing Programs, Brands, Marketing, Social Media, Marketing Technology, Brand community

Top 20 Cross-channel Marketing Execution Platforms? — 11 comments

Adam Needles wrote 1 year ago: In my recent Marketing Personalization 2.0 blog piece, I spent some time talking about what I referr … more →

Tags: Innovative Companies, Company Profiles, Marketing Programs, Brands, Marketing, Innovation, technology, Dialogue, Marketing Technology

Marketing Personalization 2.0 — 10 comments

Adam Needles wrote 1 year ago: I was doing some research over the past week related to best practices for shaping customer-brand ex … more →

Tags: Innovative Companies, Innovative Ideas, Marketing Programs, Brands, Marketing, Innovation, Social Media, Marketing Technology, Brand community


Related Tags
All →

Follow this tag via RSS