Blogs about: Marketing In China
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Acquisitions and Branding, simple lesson from Cathay
When acquiring Dragonair in 2006, Cathay Pacific did not merge the two brands nor co-branded both companies. With this decision, Cathay cleverly identified the different positioning between the two ai… more →
LUIS VARETA Blog
The Marketer's POV - external trends in China
uva1grad wrote 1 month ago: The Chinese economy is still growing, according to Wal-Mart China’s CEO. McKinsey Quarterly in … more →
A trend bigger than Twitter: What rural to urban migration in China means for business
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Chris Maloney wrote 5 months ago: In a recent post I looked at “Chuppies“, the group at the forefront of the Chinese consu … more →
Introducing ‘Chuppies’ - Who they are and how they will change the consumer landscape forever
Chris Maloney wrote 5 months ago: Up until now China’s dramatic economic growth has primarily been driven by foreign investment and it … more →
Acquisitions and Branding, simple lesson from Cathay
luisvareta wrote 6 months ago: When acquiring Dragonair in 2006, Cathay Pacific did not merge the two brands nor co-branded both co … more →
Growing China, cities you will hear about
luisvareta wrote 9 months ago: After a couple of times in China becomes obvious why China is growing so much and will probably beco … more →
Start Moving The Ad Budget To The Net
Joe Lewi wrote 12 months ago: It used to be said that a company couldn’t make money by advertising on the web. I believe the … more →
