Blogs about: Marketing Integration
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Realistic Product Placement
I got the Madden ‘09 for the Wii this past week. It’s amazing that the franchise is 20 years old. It certainly has come a long way since I played the first version way back when. That incl… more →
The Paddlewheel
1+1=2, it's really not that complicated
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Topher wrote 4 days ago: We talk a lot in this business about integration. It’s one of those words that shouldn’t … more →
Developing a uniform Brand experience across multi-channel
David Himes wrote 1 month ago: There are two sides to this question — and most see it as a marketing issue. And certainly it … more →
Integrate Your Marketing Efforts with Your Lead Generation
pwmg wrote 2 months ago: Pete Wiltjer was the guest speaker at the Chicago chapter of the American Marketing Association … more →
Is Marketing Integration Just Another Buzz Word?
nkelly0623 wrote 7 months ago: Well, yes! But there is some real validity to the concept. It may be defined in many ways but this … more →
The last step in direct marketing channel integration
David Himes wrote 7 months ago: I had lunch earlier this week with a old and tenured friend, who runs a personalized mail business. … more →
The Choices We Make
cpmccrory wrote 1 year ago: I know that I am exactly where I am because of certain choices I have made. Some of those I can trac … more →
Going Retro
cpmccrory wrote 1 year ago: I was listening to REM’s newest CD (which is excellent, by the way) and was struck by some of … more →
Citizen Brand Managers?
cpmccrory wrote 1 year ago: Businesses rely on their customers for long-term success. I know that is a pretty obvious statement. … more →
My New Integrated Marketing Column On ClickZ
Elana Anderson wrote 1 year ago: Wanted to let everyone know that I am now a guest expert on ClickZ. Check out the new integrated mar … more →
FedEx and UPS Revisited
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cpmccrory wrote 1 year ago: Back in early January, I wrote this post, comparing the promotion strategies of FedEx and UPS. My an … more →
Be Level Headed
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cpmccrory wrote 1 year ago: Last week, Geoffrey James wrote about research from CSO Insights defining the five levels of B2B rel … more →
4Ps Are Not Enough
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cpmccrory wrote 1 year ago: My wife and I are volunteering for Junior Achievement, presenting to our oldest daughter’s fif … more →
A New Kind of Jungle
cpmccrory wrote 1 year ago: Last Thursday, my wife and I watched the premiere of Lipstick Jungle, based on the Candace Bushnell … more →
Web 2.0: A Business Case for Widgets
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cpmccrory wrote 1 year ago: I have taken a particular interest in widgets lately, for my own use and those of existing and poten … more →
Are Magazines Missing the Boat?
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cpmccrory wrote 1 year ago: I am reading the latest issue of Communication World, which is the official publication of the Inter … more →
Affinity Marketing is a Double-Edged Sword
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cpmccrory wrote 1 year ago: Running for office is, sadly, a massive marketing campaign, where the candidate is the brand and the … more →
Think Twice about that Endorsement
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cpmccrory wrote 1 year ago: With the primaries getting into full swing, we are sure to hear a slew of endorsements for one candi … more →
FedEx vs. UPS
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cpmccrory wrote 1 year ago: The recent FedEx commercials have attempted to use humor in promoting how easy and inexpensive it is … more →
