Blogs about: Marketing Is Dead

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Consumers have changed, has your marketing strategy?

brandconsultantasia wrote 3 months ago: Doe this sound familiar? You need to spend time creating a position that is driven by the corporatio … more →

Tags: advertising, brand definition, Branding, Brands, buy-in, Positioning, retention, Sales, technology

Marketing is Dead and Customers are in Control: Mobilize Your Advocates!

tiffanyannbrown wrote 4 months ago: When it comes to influencing purchases, the need for mobilizing brand advocates is fast outpacing th … more →

Tags: Best Practices, Trends, Bill Lee, Brand Advocates, Mitch Joel, Rob Fuggetta, Zuberance

"Marketing is dead": The Rise of the Social Business Imperative

greateribm wrote 6 months ago: What is the value of a social business? How do you become one? Can you create one? Or is it more abo … more →

Tags: Connect With IBM, leadership, Career Corner, Learn and Share, IBM, Social Business, CEO, Marketing, Skills

Marketing is dead … HBR says so !

Ken Homa wrote 8 months ago: Punch line: According to a Harvard Business Review post, Marketing is dead. Traditional marketing — … more →

Tags: Marketing, Mktg - 6 Ps, Marketing 6 Ps

Is saying something is dead, dead?

MeganSWage wrote 8 months ago: As cliche as it can be I think saying something is dead….is dead.  The article “Marketin … more →

Tags: Social Media, Online, Online Marketing, engage users

Marketing is dead

brandconsultantasia wrote 8 months ago: In June 2009 I wrote a blog post explaining that in today’s social economy where consumers not … more →

Tags: Marketing, Positioning, advertising, marketing doesn't work, the end of marketing, does marketing work?

Slow Clap for the Harvard Business Review; Finally Catches up to Social Media Marketing Circa 2004

Derek DeVries wrote 9 months ago: I’m not one enamored of the Harvard Business Review.  The ivory tower often isn’t the be … more →

Tags: advertising, Marketing, Mass media, Public Relations, Social Media, social networking, engagement, Harvard Business Review, PR

Marketing is Dead?: Response to Kevin Roberts

hivemanchester wrote 1 year ago: Kevin Roberts’ bold as brass declaration that ‘marketing is dead’ has induced a na … more →

Tags: Hive Blog, Marketing, Saatchi & Saatchi, Strategy, Creative, Kevin Roberts

"Marketing is dead" vis-à-vis Schulz (1)

Catherine Chong wrote 2 years ago: Schulz declared, “marketing either died, was declared impotent or most likely just became irrelevant … more →

Tags: MBA, Ramble, marketing MBA, schulz, Market research, CMO, Market intelligence, WWW, MBA marketing


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