Doe this sound familiar? You need to spend time creating a position that is driven by the corporation. Once created, the position must be communicate across traditional media (with a nod toward social… more →
wrote 3 months ago: Doe this sound familiar? You need to spend time creating a position that is driven by the corporatio … more →
wrote 4 months ago: When it comes to influencing purchases, the need for mobilizing brand advocates is fast outpacing th … more →
wrote 6 months ago: What is the value of a social business? How do you become one? Can you create one? Or is it more abo … more →
wrote 8 months ago: Punch line: According to a Harvard Business Review post, Marketing is dead. Traditional marketing — … more →
wrote 8 months ago: As cliche as it can be I think saying something is dead….is dead. The article “Marketin … more →
wrote 8 months ago: In June 2009 I wrote a blog post explaining that in today’s social economy where consumers not … more →
wrote 9 months ago: I’m not one enamored of the Harvard Business Review. The ivory tower often isn’t the be … more →
wrote 1 year ago: Kevin Roberts’ bold as brass declaration that ‘marketing is dead’ has induced a na … more →
wrote 2 years ago: Schulz declared, “marketing either died, was declared impotent or most likely just became irrelevant … more →