Tags » Marketing Keywords To Know

Marketing Keywords to Know: April 17, 2014

Street Level Marketing

Definition: Advertising done on public streets to help engage the public by encouraging the adoption of an idea, product or service… 155 more words

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Marketing Keywords to Know: April 10, 2014

Selfie-razzi

Definition: Using celebrities as paid endorsers of a product and letting them be in control of how they are being viewed. This term was coined specifically to reference the “billion dollar selfie” taken by Ellen DeGeneres and her friends from the Academy Awards. 150 more words

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Marketing Keywords to Know: April 3, 2014

Special Builds

Definition: Outdoor advertising that is constructed to complement a particular campaign

Another form of disruptive marketing, special builds are advertisements that provide 3-dimensional physicality to a conventional marketing campaign. 108 more words

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Marketing Keywords to Know: March 27, 2014

Drip Marketing

Definition: The volume and regularity of communication with a customer

Drip campaigns are communication strategies that allow marketers to send automated messages or content to a potential or existing client in small, but effective amounts over time. 137 more words

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Marketing Keywords to Know: March 20, 2014

Necroposting

Definition: Posting something irrelevant on an old topic or thread to bring it to the top of the list of topics

A huge no-no in… 81 more words

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Marketing Keywords to Know: March 13, 2014

New Mainstream

Definition: Understanding and acknowledging growing cultural diversity in order to market effectively to the growing minority population

With minority growth contributing to more than 88% of population growth in the United States, marketers are trying to be more proactive when marketing to these population segments. 231 more words

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Marketing Keywords to Know: March 6, 2014

Netiquette

Definition: Net etiquette, or the code of conduct regarding acceptable online behavior

When using social media to build a budding business online or marketing for an already established and well-known business, you must always be aware of your netiquette, or net etiquette. 225 more words

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