Tags » Marketing Keywords To Know

Marketing Keywords to Know: August 28, 2014

Digital Immigrant

Definition: An individual that was not raised during the widespread adoption of digital technology, but is forced to comply with these new technologies… 179 more words

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Marketing Keywords to Know: August 21, 2014

Cornea Gumbo

Definition: A visually noisy or over-designed website with either too many graphics or too much animation

When running a website for your business, it’s important that you have content to keep users interested and engaged with your brand and their overall experience with your site. 129 more words

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Marketing Keywords to Know: August 14, 2014

Goodvertising

Definition: Advertising and marketing initiatives that have an unselfish aim, such as public awareness campaigns

Coined by Thomas Kolster in his book Goodvertising:  Creative Advertising That Cares… 167 more words

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Marketing Keywords to Know: August 7, 2014

Gender Contamination

Definition: Cultural conditioning that makes products less desirable to one gender because the product is associated so strongly towards the other gender… 134 more words

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Marketing Keywords to Know: July 31, 2014

Preroll 

Definition: The commercial you have to view before you can watch content on YouTube, Hulu, etc.

We are all familiar with preroll advertisements, making us watch a commercial for at least 5 seconds until allowing us to skip it to view the content we came to see.  153 more words

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Marketing Keywords to Know: July 24, 2014

Cross-Channel Marketing

Definition: The use of one marketing channel to promote or support another channel or product

A different facet of multichannel marketing that offers one streamlined campaign with almost identical content across various channels, cross-channel marketing is the creation of a campaign created solely for engagement over one channel. 222 more words

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Marketing Keywords to Know: July 17, 2014

Coerce-tomer Service

Definition: The act of unduly pressuring a potential customer to do business with you or to retain their business

Even inexperienced marketers know that customers will only take time to research and buy products or services that are easy to use and suit their needs. 249 more words

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