Tags » Marketing Keywords To Know

Marketing Keywords to Know: November 20, 2014

Loss Leader

Definition: A strategy where goods or services are offered at outstanding prices to encourage shoppers to patronize a store

Have you ever gone into a store to buy a couple of sale items and walked out with bags of merchandise instead? 107 more words

Marketing Keywords To Know

Marketing Keywords to Know: November 13, 2014

Dancing Baloney

Definition: Special visuals or animations incorporated into website to capture the attention of a visiting user

Marketing is at its creative high right now and while dancing baloney used to be a courtesy, it’s now an essential part of branding and messaging. 144 more words

Marketing Keywords To Know

Marketing Keywords to Know: November 6, 2014

Fangirl Demographic

Definition: An often neglected section of consumers that are devoted and supportive fans of anything ranging from ideas to actors

An overlooked group when planning marketing strategies, Fangirls have proved to be quite a powerful and influential group. 161 more words

Marketing Keywords To Know

Marketing Keywords to Know: October 23, 2014

ROAS

Definition: Return on Ad Spend, a basic metric used to measure the effectiveness of a marketing campaign

Simply put, ROAS is a way of tracking the profitability of an online advertising campaign. 145 more words

Freshly Baked Communications

Marketing Keywords to Know: October 9, 2014

Breadcrumbs

Definition: Links that appear on the top of a website that help users find where they are and navigate their way through the site… 172 more words

Freshly Baked Communications

Marketing Keywords to Know: October 2, 2014

Celebreneur

Definition: Celebrity entrepreneurs that have reached outside of their regular brands by creating new opportunities and starting their own businesses

We already know that there is an abundance of trendy clothing lines and restaurants owned by some of our favorite celebs, but these new celebreneurs are reaching out into other markets to make their names known. 152 more words

Freshly Baked Communications