Tags » Marketing Keywords To Know

Marketing Keywords to Know: July 24, 2014

Cross-Channel Marketing

Definition: The use of one marketing channel to promote or support another channel or product

A different facet of multichannel marketing that offers one streamlined campaign with almost identical content across various channels, cross-channel marketing is the creation of a campaign created solely for engagement over one channel. 222 more words

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Marketing Keywords to Know: July 17, 2014

Coerce-tomer Service

Definition: The act of unduly pressuring a potential customer to do business with you or to retain their business

Even inexperienced marketers know that customers will only take time to research and buy products or services that are easy to use and suit their needs. 249 more words

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Marketing Keywords to Know: July 10, 2014

Landfill Marketing

Definition: Large and poorly targeted online advertisements that have no strategic thought or purpose

In the constant struggle to be noticed by the consumer population, some brands are content to scatter their brand messaging everywhere online in a feeble attempt to be seen. 111 more words

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Marketing Keywords to Know: July 3, 2014

Time Confetti

Definition: Meaningless multitasking segments that every person encounters in their daily lives

Coined by author Brigid Schulte in her book “Overworked:  Work, Love and Play When No One Has the Time” 176 more words

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Marketing Keywords to Know: June 26, 2014

Groundswell

Definition: A social trend in which people use technology to get the information they need from each other instead of relying on a traditional source… 261 more words

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Marketing Keywords to Know: June 19, 2014

Phygital Marketing

Definition: Incorporating digital experiences with the real world to keep the consumer engaged with a brand as much as possible.

A mashup of “physical” and “digital”, phygital marketing is an ever popular form of marketing that uses augmented reality, QR codes, apps, and other forms of interaction to keep the consumer engaged with a brand. 139 more words

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Marketing Keywords to Know: June 12, 2014

Customer Centricity

Definition: A company’s orientation towards the needs and behaviors of its buyers and customers, instead of focusing on solely selling a product for profit… 221 more words

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