Blogs about: Marketing Leadership
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My ode to Nutella - Part 1
While Marketing VPs and Brand Managers are spending millions of dollars trying to craft “on brand” messages that resonate with specific demographics, consumers – empowered by digital… more →
The BrandBuilder Blog
Intellectual Property Marketing
wrote 3 weeks ago: Marketing intellectual property (patents and trade secrets) is a complex type of business developmen … more →
Trade Shows Or Search Engine Marketing?
wrote 1 month ago: What makes traditional tradeshows a worthwhile investment in the era of keyword optimization and sea … more →
Marketing Team Leader Skills
wrote 1 month ago: Have you ever thought about the skill set that your marketing team leader needs in the era of Twitte … more →
Establishing Your Value Pricing Strategy
wrote 1 month ago: One of the key principles of marketing is a value pricing strategy. Value pricing is a process of es … more →
Is your Social Media Director qualified?
— 109 comments
wrote 6 months ago: Social Media Directors should know how to do their jobs without having to ask for help every five mi … more →
New Rules for Marketing
— 1 comment
wrote 6 months ago: THE FOUR P’S ARE OUT, THE FOUR E’S ARE IN Brian Featherstonaugh, Chairman and CEO, Ogilv … more →
Are You Prepared to Handle the Demand You Create?
wrote 6 months ago: UPDATE: Zappos.com is one of the savviest marketers and social media users in business today, but a … more →
Authenticity vs. Authority
— 26 comments
wrote 6 months ago: As a marketing and communications professional, I stress simple, straightforward language in my work … more →
ROI vs. "Impact on X" - Understanding what Social Media ROI is and isn't.
— 88 comments
wrote 7 months ago: Don’t want to read the post? Watch the video. (It’s faster.) Note: That last little part … more →
Offensive Advertising Rant: Castrol Edge, Quiznos
— 12 comments
wrote 7 months ago: I watch more television than I should, but that doesn’t give advertisers the right to offend m … more →
On finally fixing Marketing's R.O.I. Void
— 19 comments
wrote 8 months ago: http://wray-mccann.com What the heck is going on with marketing anyway? Marketing discussions lately … more →
Six Word Resume Contest, My Entry
— 1 comment
wrote 8 months ago: G.L. Hoffman, a serial entrepreneur and venture investor / operator / incubator / mentor and chairma … more →
Transparency is the New Black
wrote 8 months ago: Transparency is all the rage in business and government these days. Which seems funny (as in headsha … more →
The beginning of it all...
wrote 8 months ago: It all starts with an interview right? If you really think about it. Every sales and marketing inter … more →
Buzz Doesn't Have a Measurable ROI
— 1 comment
wrote 9 months ago: “Buzz doesn’t have a measurable ROI” This is a great quote by Jeffery Eisenberg, c … more →
A Cure for Interviewer Amnesia
wrote 9 months ago: UPDATE: Click here to learn how to find your next job instead of waiting for it to find you. This … more →
Calculating the marketing value of customer "badwill"
wrote 10 months ago: My TV died last night…again. I didn’t even get mad. Just disappointed. This is the se … more →
Grassroots vs. The Volcano
— 6 comments
wrote 10 months ago: Ripped from Corante’s editorial page THREE YEARS ago (when Social Media wasn’t a word ye … more →
The best business e-book so far this year.
— 2 comments
wrote 11 months ago: I’ll give you 10 simple reasons why you should take a few minutes each day for the next week o … more →
