Blogs about: Marketing Management 2

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Sponsorships. To do or not to do?

Every marketer I know struggles with the issue of spending marketing dollars to sponsor not-for-profit community agencies and events such as charity balls or actions, little league games and others. … more →

Chief Marketing Officer

Power Tools-Use with Caution

visionedgemarketing wrote 16 hours ago: The results from the marketing performance research recently conducted jointly by ITSMA and VisionEd … more →

Tags: Analytics, B2B Marketing, CEO, CFO, CMO, coo, Data, Forrester, ITSMA

Attracting, engaging and retaining patients with content — 1 comment

Karen Corrigan wrote 1 week ago: Next week, I am moderating a webinar on content marketing hosted by the Forum for Healthcare Strateg … more →

Tags: healthcare social media, Social, Chief Marketing Officer, Content Marketing, Forum for Healthcare Strategists, Healthcare Marketers, healthcare marketing, Social Media

How do you spend limited healthcare marketing dollars? Very carefully.

Karen Corrigan wrote 1 week ago: Someone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing is knowi … more →

Tags: healthcare marketing, healthcare marketing, health system marketing, chief marketing officers, Marketing Budgets, marketing resource allocation, Marketing Investments

Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)

visionedgemarketing wrote 3 weeks ago: Today, a suitable marketing automation platform is available to meet just about any company’s … more →

Tags: Marketing accountability, marketing strategy, Marketing and sales alignment, Pipeline Metrics, Marketing Measurement, marketing effectiveness, Marketing Trends, product marketing, Alignment

Sponsorships. To do or not to do?

Karen Corrigan wrote 1 month ago: Every marketer I know struggles with the issue of spending marketing dollars to sponsor not-for-prof … more →

Tags: Public Relations, healthcare marketing, health system marketing, Community Sponsorships, healthcare marketer, public relations, community benefit

Five bold moves to transform healthcare marketing — 2 comments

Karen Corrigan wrote 1 month ago: Across the U.S., healthcare marketers are feeling the pressure to deliver greater returns on marketi … more →

Tags: trends in marketing, healthcare marketing, Karen Corrigan, Healthcare Marketers, Healthcare Reform, Experience Marketing, healthcare consumer

Measuring Marketing's Contribution to the Pipeline

visionedgemarketing wrote 2 months ago: For businesses, a pipeline is a targeted list of potential buyers who might have an interest in your … more →

Tags: Marketing accountability, Marketing and sales alignment, Pipeline Metrics, Marketing Measurement, Analytics, Marketing Trends, Marketing Management, Marketing Performance, marketing effectiveness

Haiku Thoughts of a CMO

Allison Sherwat Cooper wrote 2 months ago: Marketing just ads? Magically you make profits You’re welcome for raise Marketing matters Pete … more →

Tags: Marketing 2, Chief Marketing Officer, CMO, Haiku

7 essential components of exceptional patient experience programs — 1 comment

F Brian Whitman wrote 2 months ago: The Centers for Medicare and Medicaid Services (CMS) as well as private insurers now consider patien … more →

Tags: Brand, government funding, Health Care, trends in marketing, patient expereince

Welcome healthcare marketers to 2013! What will you be doing this year? — 1 comment

Karen Corrigan wrote 4 months ago: Goodbye 2012; thanks for the healthcare marketing memories. It’s that time of the year again. But be … more →

Tags: trends in marketing, healthcare marketing, Social Media, Digital Marketing, Marketing Performance, marketing leadership, healthcare marketing trends, Healthcare Reform, Brand building

Crush Your Event Competitors

Vanessa Matthew wrote 5 months ago: They may hedonistic, biological, or psychogenic. Regardless to how you view them, needs motivate peo … more →

Tags: Marketing Management, Marketing Communications, Event planning, Event Marketing, branding, Marketing 2, Branding, Business, event marketing

How well is your healthcare brand performing?

Karen Corrigan wrote 6 months ago: Healthcare is seeing a rise in brand driven competition.  And no wonder – across the U.S., competiti … more →

Tags: Brand, healthcare marketing, Chief Marketing Officer, Health Systems, healthcare brands, Brand building, Brand Equity, Brand Performance

Want to Become a Better Writer?

Karen Corrigan wrote 6 months ago: A formula that works for just about anything . . . marketing, brand building, strategic thinking, pl … more →

Tags: Public Relations, Marketing, healthcare marketing, content marketing, writing, Brand building

Five critical roles for healthcare marketing executives

Karen Corrigan wrote 6 months ago: Across the US, healthcare marketers are moving quickly to transform the role, capabilities and funct … more →

Tags: trends in marketing, healthcare marketing, Chief Marketing Officer, Digital Marketing, Brand Management, Brand Strategy, Chief Marketing Executive, Healthcare Reform

Five forces that will change healthcare marketing — 3 comments

Karen Corrigan wrote 7 months ago: In the healthcare industry, powerful demographic, economic, societal, technology and legislative for … more →

Tags: trends in marketing, healthcare marketing, Chief Marketing Officer, health system marketing, marketing leadership, healthcare marketing trends

Marketing and PR: Partners or Frenemies? — 2 comments

Karen Corrigan wrote 7 months ago: Do your marketing and PR teams play well together? “Not always,” say many CMOs. And, unfortunately, … more →

Tags: trends in marketing, healthcare marketing, Chief Marketing Officer, Karen Corrigan, Public Relations, Corrigan Partners, Marketing Management, healthcare public relations, Corporate Communications

Healthcare Marketers - Be a Catalyst for Innovation and Change! — 1 comment

Karen Corrigan wrote 8 months ago: Download PDF of Article Scan any health system strategic plan these days and you’ll see the word “tr … more →

Tags: trends in marketing, healthcare marketing, Chief Marketing Officer, Karen Corrigan, Innovation, healthcare marketing executive, CMO, health system marketing, Marketing Innovations

When it Comes to Service Line Marketing, it Takes a Village.

Karen Corrigan wrote 9 months ago: Healthcare marketers know all too well that when someone from operations shows up to talk about mark … more →

Tags: healthcare marketing, marketing strategy, Chief Marketing Officer, healthcare marketing, Karen Corrigan, Marketing Investments, Marketing Planning, Service-line marketing

10 Steps To Better Marketing Collateral — 1 comment

Ann Seltz wrote 10 months ago: “I can see what I want in my head,” are clumsy words I’ve often spoken to a designer or agency accou … more →

Tags: Marketing, communications, Business-to-business communictions, advertising, Business Development, Marketing Management, Marketing 2, communications, Management


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