Tags » Marketing Management

Connecting Technologies as a Means of Accessing New Markets: Uber’s Partnership Strategy Aims to Gain New Customers

These days there’s an app for just about anything that you can think of and with the public increasingly relying on their smartphones for different functions it’s not a bad time to be in the software development business. 710 more words


Second Star to the Right and Straight on - Can you break through?

As Peter Pan gently floated out of Wendy’s window before their trip to Neverland, the children asked how to get there. Peter’s response was “Second star to the right and straight on till morning.”   With a little pixie dust and a few happy thoughts, they were off to conquer new worlds and dream new things. 585 more words

Chris Day

Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides look both at the Benefits and Challenges of Native Advertising

An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, but then was shelved again until recently when Unilever agreed to sponsor a re-launch of the series that will feature both online and on air components, including components integrated into the Video Music Awards. 670 more words

Chapter 1 - Marketing In Today's Business Milieu

Marketing Management

The following PowerPoint presentations give a brief overview on marketing, marketing management, marketing management philosophies, marketing management process etc.



Marketing Management