Tags » Marketing Management

Marketing Communications at a Global Security Services Company

The Problem or Issue

Global Security Company, a company based in UK that provides: protection services, other risk management, and security consultancy services to clients worldwide, has discovered threatening difficulty in penetrating the world market to globally compete against competitors with the same industry. 1,055 more words


No money, no honey...

…and you can shelve those lofty dreams of being the next Virgin.

Nobody got better brand equity by treating their marketing as an expense instead of an investment. 166 more words


Developing Your Marketing Mix

Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. 341 more words


7 Bad Digital Marketing Habits To Ditch In 2015

Despite our best efforts this year, we have all been guilty of some bad digital marketing habits. It’s time to ditch them for good and make some resolutions you can stick to in 2015.

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Service Design, Service Management

The World is going digital. Are you?

It’s going to be long time before internet penetration reaches an acceptable level in India (currently it’s about 13%). Though, there is enough access to broadband and 3G in urban and semi-urban areas. 593 more words

Semester 1 - Module 4

Segmentation – Solomon pg 245-254

division of the customer market

  • Benefit of division is to narrow down the target group, focus on the correct group to specialize in that area, focus on specific demands, to be able to spend the optimum amount on that area (no overhead costs targeting other areas) – knowing where to focus our resources, find the potential customer,
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Marketing Management