Tags » Marketing Management

Why We Are Hiring for a New Content Role (and You Should Too)


This person was tasked with gaining an amazingly in-depth understanding of all the current content assets owned by the organization (i.e., no outside content gets factored in). 177 more words


The 2014 FIFA World Cup: Reflecting on a Prime Opportunity for Ambush Marketing

(Budweiser is an official sponsor of the World Cup, Pepsi is not, but that has not stopped the brand from recruiting some of the biggest names in football and placing their visages on promotional cans. 688 more words

Chapter 1 - Marketing In Today's Business Milieu

How to find -- and hire -- data scientists - VentureBeat


So how do you find and hire these newly essential employees? Not easily, according to data scientists Max Song and Carl Shan, who are working on a… 192 more words


Δημιουργώντας ξανά το Marketing!

Για τις περισσότερες εταιρίες στον κόσμο η δομή και η λειτουργία του marketing δεν έχει αλλάξει τα τελευταία 40 χρόνια. Πολλά όμως άλλαξαν μέσα σ αυτήν την εκτεταμένη περίοδο. 87 more words

Marketing Report Card: Professionals Rate Their Teams - Profs


► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). 7 more words


Are you a partner or a parasite?

Most people understand the concept of creating win-win scenarios. But, to clarify, it means that both sides of a partnership find positive value in a relationship. 719 more words

Chris Day

Top 5 Marketing Tech Skills —And How Much They’ll Cost You - CMO.com

Following are the top five types of technology marketing skills in demand today.

1. Front-end development: For front-end development professionals, such as director of UI/UX, we are seeing salaries in the $100,000 to $150,000 range, while front-end developer salaries are in the $90,000 to $125,000 range. 151 more words