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Nordstrom’s Adoption of Like2Buy Provides a Unique Path for the Retailer to Translate a Significant Component of its Social Media Investment into Sales


(This screenshot shows a glimpse of Nordstrom’s Instagram page and the types of images that the firm has created for it. Included in the bottom right corner are some statistics highlighting the volume of activity generated through the page and the large number of followers the page has attracted) 717 more words

Chapter 1 - Marketing In Today's Business Milieu

Connecting Technologies as a Means of Accessing New Markets: Uber’s Partnership Strategy Aims to Gain New Customers

These days there’s an app for just about anything that you can think of and with the public increasingly relying on their smartphones for different functions it’s not a bad time to be in the software development business. 710 more words


Second Star to the Right and Straight on - Can you break through?

As Peter Pan gently floated out of Wendy’s window before their trip to Neverland, the children asked how to get there. Peter’s response was “Second star to the right and straight on till morning.”   With a little pixie dust and a few happy thoughts, they were off to conquer new worlds and dream new things. 585 more words

Chris Day

Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides look both at the Benefits and Challenges of Native Advertising

An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, but then was shelved again until recently when Unilever agreed to sponsor a re-launch of the series that will feature both online and on air components, including components integrated into the Video Music Awards. 670 more words

Chapter 1 - Marketing In Today's Business Milieu