Yes. Actually they don’t like to.
A leader always wants us to think and take decisions. They will just set the broad direction and give a vision. 275 more words
In my time studying at RMIT I wrote an assignment on the notion of creating relevance in your marketing approach. This assignment came to life, because I wanted to compare and disseminate the value of the vastly opposing views: Personalisation and storytelling. 916 more words
The “growth hacker” or “full-stack marketer” is every CMO’s dream. The challenge with finding this person, however, is that he or she is a unicorn – everybody has their fair share of strengths and weaknesses. 223 more words
This person was tasked with gaining an amazingly in-depth understanding of all the current content assets owned by the organization (i.e., no outside content gets factored in). 177 more words
(Budweiser is an official sponsor of the World Cup, Pepsi is not, but that has not stopped the brand from recruiting some of the biggest names in football and placing their visages on promotional cans. 688 more words
So how do you find and hire these newly essential employees? Not easily, according to data scientists Max Song and Carl Shan, who are working on a… 192 more words