Tags » Marketing Management

Integrated Marketing: It’s hard work but someone’s gotta do it

Why the most successful companies in the world rely on integrated marketing strategies

Many companies struggle with marketing. Even some of the world’s largest companies do. 1,016 more words


Six curiosities about the music effects

  • Improving vocabulary. According to a recent review published in the journal Nature Reviews Neuroscience by Nina Kraus, from Northwester University ( USA ), during the musical training to play an instrument neural connections also improve other aspects of human communication are established.
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Marketing Simulation Game - Perseverance

Each semester I have a few moments that make me proud of my work. This is a story about one of those moments.

This past semester I have been taking Marketing Management, the capstone marketing class here. 803 more words



190 Million: Unique visitors
58 Million: Average tweets per day
2.1 Billion: Twitter searches per day.

I’m sure you’re thinking that these numbers can’t be real. 21 more words


Disruptive Technology in Today’s Business

In life, sometimes it is the simple things that count, despite modern technology. In the next few months, I will be able to see 3-4 of my books published. 552 more words


Trends for 2014

1. Video

Video will be the communication of choice and a marketing tactic for brands to engage with consumers as a “visual sharing” tool. Success of Twitter-owned Vine, a mobile service for sharing six-second looping videos, and Facebook’s introduction of video on Instagram, means that video will be a popular choice in 2014. 508 more words

Marketing Management

The Day-to-Day Things Bothering B-to-B Marketers

The discussion boards on LinkedIn are often good places to capture the pulse of what’s happening “on the ground” in the marketing field.

A case in point is a discussion started recently on the… 376 more words