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Semester 1 - Module 1 - Organisational and Business Understanding

Marketing Management


Case work: These are the different strategy levels an organisation has. When NewsCorporation acquired MySpace the level of strategies were very different between the two companies. 2,079 more words


Sega’s Move to Mobile Game Development and the Evolving Array of Business Models Available for Monetizing Video Games

(An image of a smartphone and a few icons showcases some of the popular mobile device games available for download. Many of these games are incredibly easy to learn and can be enjoyed when played for short periods of time. 913 more words

Chapter 1 - Marketing In Today's Business Milieu

Why should anyone be led by YOU?

Following on from my blog last week about marketing in B2B boardrooms, I’ve been thinking more broadly about leadership and what is needed in today’s fast-moving, fundamentally changing B2B world. 506 more words

B2B Marketing

Twitter'dan en iyi şekilde faydalanmak mı istiyorsunuz?

Twitter’ın bugünü ve yarınına ilişkin olarak yazılmış güzel bir makale.


Πελάτης 2020!: Μελετώντας τα σημάδια του νέου καταναλωτή

Η διεθνής εταιρία συμβούλων Deloitte σε μια εκτεταμένη έρευνα που πραγματοποίησε πριν δύο περίπου χρόνια προσπάθησε να χαρτογραφήσει και να προσδιορίσει τις μεγάλες αλλαγές στις αξίες και τα μοντέλα συμπεριφοράς των καταναλωτών, που θα λάβουν χώρα έως το 2020. 53 more words

Content Marketing

Marketing Management Through Your Watch?

Could the Apple Watch give me Super Powers?

10 AM in Cupertino is 1 AM in Singapore; so instead of going to bed last night, our team benched ourselves in front of various screens and indulged in a geeky guilty pleasure – Apple’s Keynote. 208 more words