Tags » Marketing Management

Home is where the heart is – or: How to drive L4L by focusing on your customers

In times of annual strategy reviews and budgeting processes, (brand) retail executives ask themselves how to drive sales. Is the right thing to increase marketing spending to drive brand building and awareness or is it better to focus on frequency and conversion rate? 488 more words


Diploma in Marketing Management: Ideal preparation for top marketing jobs

The job of a marketing manager is to devise key ideas and strategies of marketing for a company or organization, and ensure proper functioning of the many business operations of the company. 375 more words

Industrial Marketing And Project Marketing

Capturing Customer Adoption

The continuous technological changes in the market are deeply interlaced with the significant transformations in the behavioristic traits of consumers. Knowing this as a fact, marketers are compelled to create promotional strategies suitable for the respective variances in consumer qualities in order for them to create and maintain their meaningful relationships with the customers. 456 more words


Marketing Tomorrow

Marketing has always been a part of our everyday lives. Little do we notice it, but everything that we see around us is brought about by Marketing. 581 more words

Happy Kid Thoughts

Competitive Edge: Multi- lingual Skills to Counter Local and Foreign Competitors

With the integration of ASEAN Economic Community (AEC) this coming 2015, it is expected that there would be an increase in competition with regard to good employment searches. 524 more words


Avoid the copycat "us too" style of marketing

If you’ve ever worked in marketing management, you’ve probably experienced that moment when someone walks into your office or sends you an email with one of your competitor’s ads. 580 more words


Marketing in the 21st century. Still worthy?

Throughout the last 50 years, since the modern Marketing was born, many definitions have been developed and different approaches has been taking. In the late 50′s and early 60′s, aftermath World War II, economic boom led to an exceptional increase of production due to mass production and automation. 563 more words