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Πελάτης 2020!: Μελετώντας τα σημάδια του νέου καταναλωτή

Η διεθνής εταιρία συμβούλων Deloitte σε μια εκτεταμένη έρευνα που πραγματοποίησε πριν δύο περίπου χρόνια προσπάθησε να χαρτογραφήσει και να προσδιορίσει τις μεγάλες αλλαγές στις αξίες και τα μοντέλα συμπεριφοράς των καταναλωτών, που θα λάβουν χώρα έως το 2020. 53 more words

Content Marketing

Marketing Management Through Your Watch?

Could the Apple Watch give me Super Powers?

10 AM in Cupertino is 1 AM in Singapore; so instead of going to bed last night, our team benched ourselves in front of various screens and indulged in a geeky guilty pleasure – Apple’s Keynote. 208 more words

The New 4 P's of Marketing

Along with the new, holistic approach to marketing is an update to the 4 P’s of marketing.  The old 4 P’s were: product, place, promotion, and price.  123 more words


Holistic Marketing: Responding to changes in the new world of marketing

In my last post I discussed the new “real world” of marketing and how advances in technology turned the marketing world on it’s ear.  To be successful in this new world, marketers have embraced a… 322 more words


The New "Real World" of Marketing

Marketing scholar Philip Kotler describes changes in today’s world of marketing compared to the marketing world of yesteryear.  Let’s take a brief look at these changes: 205 more words


Think About Your Target Market

A core concept in marketing is defining your target market. This is central to developing and executing a marketing plan.  This involves profiling a distinct group of buyers who are likely to buy what you’re selling.  82 more words