Tags » Marketing Management

What we're reading: Revolutionary Hotel Marketing and The Chef's Directory 2015

Two new titles aimed at hospitality professionals have arrived at the Institute of Hospitality’s offices and we can’t wait to dip into them. The first is a new marketing title from a name many in the profession will recognise: … 500 more words


Packaged offers for marketing and social media management

Building a business is about creating a product and generating revenue. Social media do help generate visibility, leads and represent a formidable tool to interact and collaborate with customers, partners, etc … . 70 more words


Kick-Start Your Career With Work-Related Qualifications

Good management skills, the skills required to use modern information technologies, and the ability to communicate in more than one language are essential to have a competitive edge in today’s employment market. 317 more words


To μέλλον του Marketing: 6 oραματιστές Marketers μιλούν...

Seth Godin

Σημαντικός Αμερικανός συγγραφέας κορυφαίων βιβλίων, όπως το “Permission Marketing”, επιχειρηματίας, marketer, ομιλητής. Το blog του είναι ένα από τα πιο δημοφιλή του κόσμου. 175 more words


Marketing Strategies for E-commerce Industry

The E-commerce Industry has been steadily growing in the past decade or so, but recently had a burst of success that seems to have created quite a buzz. 444 more words

We Learn

Removing the “Veto Vote”: Considerations for Marketing to Groups

An interesting article in Bloomberg Businessweek discusses the fast food chain White Castle’s plans to begin offering a veggie slider in their stores. According to early results in a few test markets, the product has performed well leading the organization to be optimistic about the product’s performance once rolled out across the country. 654 more words

Chapter 4 - Understand Business-to-Consumer Markets