Blogs about: Marketing Measurement
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The Problem With Marketing Measurement
There seems to be two prevailing lines of thought in marketing-land these days. One camp claims that “ROI is the ultimate measure of success — without it you can’t call an initiative… more →
Ron Shevlin's Marketing Whims
The Ultimate Marketing Ecosystem: What Marketers Need To Know About the Super Bowl
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beardrs wrote 3 days ago: Ever hear the saying that the Super Bowl is just an excuse to watch the ads? Well, this year the gam … more →
The Seismic Shift in Targeted Advertising and Media
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beardrs wrote 1 week ago: At the recent “Media & Money” Conference in New York, I gave a presentation on … more →
keep watching
eskimon wrote 1 month ago: More wise words, this time from Winston Churchill. … more →
Marketing Analytics: Why Trust the Numbers?
mgoetz wrote 1 month ago: Ssshhh. Come here. Let me tell you a secret. Those numbers you just presented. The presentation … more →
measures of success
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eskimon wrote 1 month ago: John posted a great comment in response to a recent post: “Measurement of [TV's] effectiveness … more →
Why Your Brand Should Understand TV Program Engagement
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beardrs wrote 1 month ago: For what seems eons, advertising has been bought and sold based on eyeballs — audience size an … more →
The Future of Marketing & Me
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beardrs wrote 2 months ago: This month, I started a new role with Nielsen IAG as Global EVP/GM for the Consumer Packaged Goods s … more →
Every Dollar Counts, Twice
Aaron Dun wrote 2 months ago: With vacation and business travel it has been difficult to post to the blog regularly, however a 15 … more →
Marketing Measurement Primer: Creating Your Reporting System
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mgoetz wrote 2 months ago: So, you are thinking about creating an automated reporting system to monitor marketing performance a … more →
Bing's July Numbers
Aaron Dun wrote 3 months ago: Just a quick update to my previous post on Bing’s launch. ComScore announced their July search marke … more →
When Lead Scoring Becomes Bad Medicine
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tpawela wrote 3 months ago: Marketing metrics are important to me, but a recent blog post entitled, “Medical Symptoms and … more →
The Important Evolution of Engagement From Marketing Fluff to Metric to KPI
criticalm wrote 3 months ago: There has been a lot of discussion around the topic of engagement; what is it, why does it matter an … more →
11 Secrets to Marketing in a Down Economy (Part 11)
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Mitch/Ralph wrote 3 months ago: A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have … more →
Call Tracking: Insights into your customer interface
Ben wrote 3 months ago: In a rosy economy, certain things are easily overlooked. This is especially true when it comes to a … more →
We are re-launching our website next week! Reality Check...no one cares except you
Keith Burrows wrote 3 months ago: Guest Post from Keith Burrows Working with marketers every week, I run into this utterance at least … more →
How Digital and Measurement Innovation Are Changing Marketing Accountability
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beardrs wrote 4 months ago: Digital and measurement innovation are making Marketing more accountable. And it can’t happen … more →
Got Bing?
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Aaron Dun wrote 4 months ago: I was humored by the clever ads that Microsoft has been running about Bing on the radio in the Bosto … more →
If Content is King, What Does that Make My Writer's Block?
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Rosenhaft wrote 5 months ago: I have been suffering from writer’s block for about a week on my blog. I even had an editorial … more →
Click-through rates are not a marketing or business objective.
criticalm wrote 5 months ago: In a recent article by Gavin O’Malley, Pre-Roll Ads Get More Bang For The Buck Than In-Banner, … more →
