Blogs about: Marketing Metrics

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Top 5 Technology Trends in Event Measurement1 comment

alliancetech wrote 3 days ago: Here’s my perspective on current technology trends that are adding real value to our customers … more →

Tags: Conferences, Tradeshows, technology, Customer Examples, Social Media, Going Green, RFID, Electronic surveys, green events

Metrics, Accountability and other Drugs

Mitch/Ralph wrote 6 days ago: Demanding accountability from Marketing has been the focus in many companies for a few years now. Me … more →

Tags: Automobile Industry, marketing performance management, fritz henderson, General Motors, GM, Marketing accountability, measurement, Metrics

Doing Your Job, Whether You are in Marketing or Not

theskepticalmarketer wrote 1 week ago: Should you try to capture important demo/psycho/ethno-graphic information for your company whenever … more →

Tags: Uncategorized

Making Marketing Work for Everyone – Working and Communicating with other Departments

Yasmine Gaedecke wrote 2 weeks ago: I recently participated in an interesting thread on a LinkedIn forum for marketers. Here, we discuss … more →

Tags: Working with other departments, Marketing, Marketing blog, marketing dashboard, measuring marketing success, Organizational Conflict, Yasmine Gaedecke

Leading Your Brand Beyond Marketing

beardrs wrote 3 weeks ago: Every Marketing organization needs to answer a fundamental question: “what’s the role of … more →

Tags: advertising, Branding, Customer experience, brand value, Chief Marketing Officer, CMO, CMO CLUB, corporate executive board, market contact audit

Baseball, Bill James and Metrics = Innovation and National Fame

chrismefford wrote 3 weeks ago: Bill James was a baseball fanatic. He was the kind of 8 year old who spent hours reading box scores … more →

Tags: marketing analytics, Analyst, Marketing, advertising, Baseball

US Brands lost half their customers last year - more misleading metrics

ByronSharp wrote 3 weeks ago: Yesterday, Ad Age reported a study showing that US packaged goods brands typically lost more than ha … more →

Tags: Buying Behaviour, Loyalty Marketing, Marketing, Marketing Myths

Where many Marketing Dashboards go wrong – The Disconnect between Marketing Strategy and Activity3 comments

Yasmine Gaedecke wrote 1 month ago: In times of economic downturn and corporate cost cutting, marketing departments will be paying incre … more →

Tags: marketing dashboard, marketing strategy, measuring marketing success, Marketing, marketers, Marketing ROI

Designing an ‘Effective Marketing Strategy’

pctan wrote 1 month ago: Everyone and anyone nowadays hype about putting in place an ‘effective marketing strategy’. These th … more →

Tags: AvaBlitz CRM, marketing strategy, Brand Management, Branding, Business Strategy, CRM, Customer Engagement, customer experience management, Customer Loyalty

Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities5 comments

Adam Needles wrote 1 month ago: I’ve been pretty heads-down over the past few weeks, analyzing the data and results from my graduate … more →

Tags: Innovative Ideas, Marketing Programs, Akin Arikan, cmo council, david raab, Digital, Innovation, jim lenskold, Marketing

Decoding Marketing: BtoB CMOs Integrating SM, SEO,Lead Gen, CRM, MCM, and M$trics for Success

Rosenhaft wrote 2 months ago: What? Let me translate… B-to-B = Business to Business CMO = Chief Marketing Officer who has re … more →

Tags: Marketing for CEOs, marketing strategy, Product Marketing, b to b, Channel Marketing, CMO, CRM, lead generation, Marketing Communications

Social Media in a B2B Marketing8 comments

Kris Kaneta wrote 2 months ago: Is there room for social media in B2B marketing? Everyone seems to be on the bandwagon, but bottom l … more →

Tags: Communications & Social Media, B2B, Marketing, Social Media

Marketing is iterative2 comments

Kris Kaneta wrote 2 months ago: Great post today from hubspot.com.  A good reminder that marketing is never perfect. If you are doin … more →

Tags: marketing strategy, Marketing, Direct Mail, customer profitability, eMail Marketing

It's All About the Numbers

blineweaver wrote 2 months ago: While I’d agree, numbers don’t tell you the whole story, they sure as heck are helpful in analyzing … more →

Tags: Marketing, Marketing Measurements

The misunderstood language of marketing metrics

Kris Kaneta wrote 2 months ago: Let me first preface this segment by saying its always easier said than done. That said, clearly def … more →

Tags: marketing strategy, Marketing, Benchmarking

Is Twitter an Effective Direct Marketing Tool?3 comments

mgoetz wrote 2 months ago: There are many uses for Twitter, but a significant use is to share content.  So, if you are a market … more →

Tags: Customer relationship, Data Quality, Marketing Operations, Marketing Technology, Metrics, networking, Social Media, Direct Marketing, Lead Conversion

Brand value quackery1 comment

ByronSharp wrote 2 months ago: Ad Age today reports: Despite the pounding global business is taking, the $2 trillion value of the t … more →

Tags: Branding, Business, Marketing, Marketing Myths

Snakes From the Sky...Measuring Marketing

beardrs wrote 2 months ago: Years ago when I was mountain biking in the Don River valley in Toronto, I glimpsed something flying … more →

Tags: Metrics & measurement, advertising, Marketing Measurement, marketing effectiveness, Chief Marketing Officer

The Fickle Customer3 comments

marketingsmack wrote 3 months ago: The Fickle Customer I have always viewed my son as my customer and sometimes, employee. I manage … more →

Tags: marketing strategies, Marketing, summit strategy partners, Tom Crosby, Jack Perez, marketingsmack, Setho Godin, Fickle customers, Scope Creep


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