Blogs about: Marketing Metrics
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Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities
I’ve been pretty heads-down over the past few weeks, analyzing the data and results from my graduate research and also working on my upcoming book. As I’ve dug into the data, there clearly are some s… more →
Propelling Brands
Get on board or get out of the way.
insitefulmarketer wrote 3 weeks ago: A mix of anxiety and excitement coursed through my dusty old marketing mind today when I had the ple … more →
Detroit doesn't have a loyalty problem
ByronSharp wrote 3 weeks ago: Myths continue to abound that US car brands have suffered a collapse in loyalty. Marketers believe … more →
Does PR Pay?
Paul Johnston wrote 2 months ago: Klement Podnar, Marko Lah, and Urša Golob have a go at the old chestnut of whether marketing activit … more →
The Social Media Buzz
pctan wrote 2 months ago: Many organizations today are jumping into the bandwagon of social media as one of their marketing to … more →
Ugly Ads vs. Pretty Ads
thedarwinagency wrote 2 months ago: This will be a quick post, but i’d like some feedback on the topic if any of you have any expe … more →
Marketing Program Effectiveness Template
rjpetti wrote 3 months ago: You may have heard the joke that “only half of our marketing spending is effective; we just do … more →
Social Media and Website Engagement as Business Outcome or KPI?
mgoetz wrote 3 months ago: What is it that we really want to know when we are measuring social media engagement? It can be an … more →
When Lead Scoring Becomes Bad Medicine
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tpawela wrote 3 months ago: Marketing metrics are important to me, but a recent blog post entitled, “Medical Symptoms and … more →
11 Secrets to Marketing in a Down Economy (Part 11)
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Mitch/Ralph wrote 3 months ago: A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have … more →
What's wrong with loyalty ladders ?
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ByronSharp wrote 3 months ago: I’ve written before about how silly loyalty ladders are. I’ve been asked, aren’t … more →
Solving For Acceptable Cost Per Acquisition:
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thedarwinagency wrote 3 months ago: Your Cost Per Acquisition is how much you spent to get a new customer. Solve for it by simply dividi … more →
We are re-launching our website next week! Reality Check...no one cares except you
Keith Burrows wrote 3 months ago: Guest Post from Keith Burrows Working with marketers every week, I run into this utterance at least … more →
Crazy About A Mercury
andrewtytla wrote 3 months ago: Riding around town on a bicycle, running errands the other day, and I came across an old, neglected … more →
How Digital and Measurement Innovation Are Changing Marketing Accountability
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beardrs wrote 3 months ago: Digital and measurement innovation are making Marketing more accountable. And it can’t happen … more →
Lets Get Back To Basics
pctan wrote 3 months ago: With the volatility of the market and the challenges that we are currently facing, sometimes we real … more →
Successful Marketing Part 4 - Measure and Manage the Numbers
Guy Tomlinson wrote 4 months ago: Measure and Manage the Numbers Making money is what a company is all about and it is where marketing … more →
Your Mini Storage Building: Costly mistake and budget tips
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admin wrote 4 months ago: For the month of July 2009, in our weekly blogs, we are looking at the mini storage business and off … more →
Will Pruning Your Business Build Your Brand ?
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beardrs wrote 4 months ago: Nothing is more sacrosanct in Marketing than never giving up a customer. But is keeping all of your … more →
Top 5 Technology Trends in Event Measurement
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alliancetech wrote 4 months ago: Here’s my perspective on current technology trends that are adding real value to our customers … more →
