Blogs about: Marketing Metrics
Featured Blog
Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities
I’ve been pretty heads-down over the past few weeks, analyzing the data and results from my graduate research and also working on my upcoming book. As I’ve dug into the data, there clearly are some s… more →
Propelling Brands
Top 5 Technology Trends in Event Measurement
— 1 comment
alliancetech wrote 3 days ago: Here’s my perspective on current technology trends that are adding real value to our customers … more →
Metrics, Accountability and other Drugs
Mitch/Ralph wrote 6 days ago: Demanding accountability from Marketing has been the focus in many companies for a few years now. Me … more →
Doing Your Job, Whether You are in Marketing or Not
theskepticalmarketer wrote 1 week ago: Should you try to capture important demo/psycho/ethno-graphic information for your company whenever … more →
Making Marketing Work for Everyone – Working and Communicating with other Departments
Yasmine Gaedecke wrote 2 weeks ago: I recently participated in an interesting thread on a LinkedIn forum for marketers. Here, we discuss … more →
Leading Your Brand Beyond Marketing
beardrs wrote 3 weeks ago: Every Marketing organization needs to answer a fundamental question: “what’s the role of … more →
Baseball, Bill James and Metrics = Innovation and National Fame
chrismefford wrote 3 weeks ago: Bill James was a baseball fanatic. He was the kind of 8 year old who spent hours reading box scores … more →
US Brands lost half their customers last year - more misleading metrics
ByronSharp wrote 3 weeks ago: Yesterday, Ad Age reported a study showing that US packaged goods brands typically lost more than ha … more →
Where many Marketing Dashboards go wrong – The Disconnect between Marketing Strategy and Activity
— 3 comments
Yasmine Gaedecke wrote 1 month ago: In times of economic downturn and corporate cost cutting, marketing departments will be paying incre … more →
Designing an ‘Effective Marketing Strategy’
pctan wrote 1 month ago: Everyone and anyone nowadays hype about putting in place an ‘effective marketing strategy’. These th … more →
Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities
— 5 comments
Adam Needles wrote 1 month ago: I’ve been pretty heads-down over the past few weeks, analyzing the data and results from my graduate … more →
Decoding Marketing: BtoB CMOs Integrating SM, SEO,Lead Gen, CRM, MCM, and M$trics for Success
Rosenhaft wrote 2 months ago: What? Let me translate… B-to-B = Business to Business CMO = Chief Marketing Officer who has re … more →
Social Media in a B2B Marketing
— 8 comments
Kris Kaneta wrote 2 months ago: Is there room for social media in B2B marketing? Everyone seems to be on the bandwagon, but bottom l … more →
Marketing is iterative
— 2 comments
Kris Kaneta wrote 2 months ago: Great post today from hubspot.com. A good reminder that marketing is never perfect. If you are doin … more →
It's All About the Numbers
blineweaver wrote 2 months ago: While I’d agree, numbers don’t tell you the whole story, they sure as heck are helpful in analyzing … more →
The misunderstood language of marketing metrics
Kris Kaneta wrote 2 months ago: Let me first preface this segment by saying its always easier said than done. That said, clearly def … more →
Is Twitter an Effective Direct Marketing Tool?
— 3 comments
mgoetz wrote 2 months ago: There are many uses for Twitter, but a significant use is to share content. So, if you are a market … more →
Brand value quackery
— 1 comment
ByronSharp wrote 2 months ago: Ad Age today reports: Despite the pounding global business is taking, the $2 trillion value of the t … more →
Snakes From the Sky...Measuring Marketing
beardrs wrote 2 months ago: Years ago when I was mountain biking in the Don River valley in Toronto, I glimpsed something flying … more →
The Fickle Customer
— 3 comments
marketingsmack wrote 3 months ago: The Fickle Customer I have always viewed my son as my customer and sometimes, employee. I manage … more →
Have your say. Start a blog.
See our free features →
An 
Opus
