Blogs about: Marketing Performance
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Creating a VBA-free Excel dashboard
This post discusses the use of VBA in Excel dashboards and links to a VBA-free Excel dashboard via Creating a VBA-free Excel dashboard. Cheers, Nick www.scenario2.com… more →
About Soft Marketing ROI and Vegetarian Meat
calibrero wrote 1 month ago: © 2009 Calibrero Author: Ewald Jozefzoon In one of my previous blogs, I mentioned the dreadful Wana … more →
Only 25% of Companies Are Managing Marketing Effectively, Study of 400 Companies Links Performance to Specific Marketing Management Best Practices
Alan Hart wrote 1 month ago: Only one-fourth of companies believe they are managing their marketing efforts effectively, accordin … more →
Marketing Analytics: Why Trust the Numbers?
mgoetz wrote 1 month ago: Ssshhh. Come here. Let me tell you a secret. Those numbers you just presented. The presentation … more →
Sense and Nonsense Of Measuring Marketing ROI
calibrero wrote 2 months ago: © 2009 Calibrero Author: Ewald Jozefzoon There is a lot of debate going on, online and offline, abo … more →
Survival and Adaptability - Hot Arple Pie
Michael Ensley wrote 2 months ago: I noticed an ad today absolutely worth noting…it simply and succinctly said: “Does your … more →
Predictive Analytics Gets Closer
Michael Ensley wrote 2 months ago: I am always a little shocked by a company’s resistance to using predictive analytics. My gues … more →
Marketing Measurement Primer: Creating Your Reporting System
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mgoetz wrote 2 months ago: So, you are thinking about creating an automated reporting system to monitor marketing performance a … more →
Shifting the Marketing ROI Paradigm
calibrero wrote 3 months ago: © 2009 Calibrero Author: Ewald Jozefzoon Consider this situation: Many marketing stakeholders need … more →
Creating a VBA-free Excel dashboard
scenario2 wrote 3 months ago: This post discusses the use of VBA in Excel dashboards and links to a VBA-free Excel dashboard via C … more →
IBM takes on SAS for analytics domination, but neither is superior
Alan Hart wrote 4 months ago: Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B al … more →
Forget about Branding. Get Marketing Closer to Revenue.
funnelfan wrote 4 months ago: If you are a B2B marketer reading this your job could be in jeopardy and you don’t even know i … more →
Price of Distraction
Michael Ensley wrote 4 months ago: Over the weekend, I was telling the story of Informix (now part of IBM) and the number of databases … more →
The 'Halo Effect' of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness
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Adam Needles wrote 4 months ago: The prevailing wisdom in marketing today is that achieving the greatest levels of performance requir … more →
Data Warehouse Design
Michael Ensley wrote 5 months ago: One of the main problems with Data Warehouses is that they are designed to answer any question. The … more →
Dashboard AND Gut
Alan Hart wrote 5 months ago: This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed … more →
How To: Excel at Excel for SEM Applications, Part 1
scenario2 wrote 6 months ago: Simple and practical way to use Excel to measure your effectiveness and provide guidance for your Se … more →
P2 Go or No?
scenario2 wrote 8 months ago: I just saw the promotion for the new WordPress Theme P2 and it got me thinking about innovation. The … more →
Microsoft Anhialates adCenter Analytics
scenario2 wrote 8 months ago: Microsoft anhialtes adCenter analytics or as posted here Microsoft Kills AdCenter Analytics This is … more →
Should Marketing Be Measured on Conversions?
funnelfan wrote 9 months ago: Good question. Up until recently I thought the proposal conversion rate belonged to Sales and theref … more →
