Tags » Marketing Plan

Book Marketing: What Every Writer Needs to Know

By Mary Castillo //

Why are you the author of this book?

This question is the keystone of a successful marketing and publicity plan for a book. 1,102 more words


Have you changed your mind (again) on the marketing plan?

Let us start off by saying we love marketing. There is nothing like the rush of helping business owners and management communicate in such a way as to elicit a desired reaction from the target audience. 766 more words

Marketing Strategy

Why your small business should be using Instagram in your Marketing Strategy

Instagram is growing in popularity and relevance for the business community as a marketing tool. Not convinced? Check out these stats.

  • # of people who use Instagram: 200 Million Monthly active users (
  • 327 more words

Considering Starting a Blog?

By Rachel Kerstetter, PR Engineer

John and I presented a webinar awhile back, at the request of a client, about blogs. When it comes to blogs, the most frequent question we get is: 179 more words

Marketing Tips

Tips for improving your LinkedIn marketing

Here are five best practices to make the most of LinkedIn and achieve your business goals (source www.econsultancy.com) …

1. Get your profile right… 433 more words

So You Want to Become Customer Centric, Are You Ready to Face the Cold Hard Facts?

It’s the argument that divides marketers; many feel the priority is to sell a product or service, and that a customer-focus distracts from the ultimate goal, which is to make money. 622 more words



“What is it dear?”
” You see this check right here?”
“Yes, my it’s a big one. Looks like you are doing something right.”

738 more words