Blogs about: Marketing Planning
Featured Blog
Are marketers any good these days?
Engage the enemy more closely! Nelson’s order is as relevant to marketers as it is at sea. I was interested in a recent statement by Bob McDonald, CEO of Proctor & Gamble, an American consum… more →
A Brand Day Out
7 questions you need to ask yourself about your Marketing Planning
wrote 1 day ago: The Planning Cycle If you’re an established small business you are probably doing OK, but you are mo … more →
About Me - My Profile
wrote 3 days ago: A digital marketing professional with a strong foundation in business development, my focus has been … more →
Locating Products in Their Life Cycles
wrote 3 days ago: The easiest way to locate a Product (including services) in its life cycle is to study its performan … more →
What Attorneys Can Learn From Local Newspapers and Television Stations
wrote 4 days ago: A recent piece on TVNewsCheck titled “Newspapers: A Cautionary Tale for Local TV” sends … more →
Performance Cockpits - ein unterschätztes Managementinstrument
wrote 5 days ago: Performance Cockpits sind in aller Munde. Vor dem Hintergrund immer komplexer werdender Märkte und … more →
Does print still have a place in a world of digital and mobile marketing?
wrote 1 week ago: There is no doubt that we all struggle to find the best way to market our businesses with many small … more →
Nuture Your Business Like it's Your Garden
wrote 1 week ago: Last weekend it happened again; an annual rite. There I was, on my hands and knees, carefully pluck … more →
Spend your summer with us! New Courses and Free Webinars at UCI Extension
wrote 1 week ago: It’s that time again! Summer 2013 course enrollments are now available at UC Irvine Extension … more →
marketing strategy, the formula.
wrote 2 weeks ago: here is an all too familiar scenario: “your competitors are using online marketing, advertisin … more →
Why aren't my customers opening my emails?
wrote 2 weeks ago: I had a conversation with someone this week about email open rates and a concern that, even though h … more →
Ten signs you need some marketing help
wrote 2 weeks ago: Like all bad habits and addictions, there usually comes a point when you hit rock bottom and think … more →
The importance of colour in marketing
wrote 3 weeks ago: The Pantone Matching System (PMS) was created by American company Pantone Inc. who each year predict … more →
5 steps to Social Media Readiness
wrote 1 month ago: Photo credit: http://www.socialable.co.uk Ready… set… go….. Buzz words are great … more →
Going freelance: are you ready to take the plunge?
wrote 1 month ago: I read an article today on Marketing Donut, reporting on a whitepaper, The Future of Work which sugg … more →
Tools and reminders for using social media during an emergency
wrote 1 month ago: While going through some files this past weekend, I came across an emergency communications tool tha … more →
Deadlines and Inspiration
wrote 1 month ago: Hark! Hark! The marketer barked, The catalog drops in a week. The copy’s in shambles The cover … more →
Guest Post: “Change of Plans” by Gary Szenderski, UC Irvine Extension Instructor, branding specialist and marketing planner
wrote 1 month ago: We are fortunate to have many talented instructors at UC Irvine Extension, and Gary Szenderski, well … more →
What Should Go Into Your Marketing Plan
wrote 1 month ago: What Should Go Into Your Marketing Plan Running a business without a marketing plan is a bit li … more →
Want to improve service line marketing ROI? Twelve critical questions to ask and answer.
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wrote 1 month ago: Healthcare marketers know all too well that when someone from operations shows up to talk about mark … more →
