Blogs about: Marketing Spend
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Pull Youself Up, Dust Yourself Down, And Start All Over Again
Tomorrow is another day But hope, as Mr Obama intimated, will not get us through a recession. If we are to prosper (yes, prosper!), we need hard work and practical measures to keep ourselves at the fo… more →
Memory Hook Marketing
My Twitter "Aha" Moment
cochrancreates wrote 1 month ago: As a marketing professional, I am regularly asked, “What is Twitter?” or “How does … more →
Too Much Digital Conversation
UM wrote 2 months ago: We seem to be stuck in one of those periods where the amount of discussion behind spending in certai … more →
Do you want to be a scrambler or a hustler?
kmcfarlane wrote 4 months ago: We can read the reports and studies and endless stats that all tell us the obvious – interactive spe … more →
Recession, best time for Corporate Branding, says AdAge.com
Bogdan wrote 6 months ago: A recent article appeared in Advertising Age entitled “Corporate Campaigns Hint at Brand-Advertising … more →
Marketing during Recession
ragulan wrote 6 months ago: Every one speak about recession these days, Day to day we hear news regarding the retrenchment of em … more →
Ad Spending During Recession Improves Viability
marketingmakestheman wrote 7 months ago: AdAge reported on findings that companies spending money on advertising and other marketing ventures … more →
Unleash The Beast
FounduB4 wrote 8 months ago: The Problem: Working at a web agency can often be a tough role by anyone’s standards, but when it co … more →
The tail that wagged the market share...
marketingsmack wrote 8 months ago: Last week one of my clients, upon reading my blog, suggested that maybe I should go ahead and unveil … more →
Pull Youself Up, Dust Yourself Down, And Start All Over Again
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Richard wrote 8 months ago: Tomorrow is another day But hope, as Mr Obama intimated, will not get us through a recession. If we … more →
A shot in the arm...or, this week, the thigh
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marketingsmack wrote 8 months ago: For the last nine months I’ve had in my possession an epi-pen – a just-in-case precaution for a phan … more →
Should We Continue to Market During a Down Economy?
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cochrancreates wrote 8 months ago: In a word: Yes. Studies show that companies who continue to market during an economic downturn gener … more →
If you cut marketing budgets in a recession, you are sacrificing the long term profitability of your company and its brand
dearjon wrote 9 months ago: I’m sure there are many chief execs out there who are being told by their marketing staff or their a … more →
Cutting Back
Richard wrote 1 year ago: Cutting Back I find it scary when I hear companies talking about ‘cutting back’ and bein … more →
Time for Assertive Marketing, not Wimpy Cutbacks
David Dirks wrote 1 year ago: I was speaking to a friend of mine who owns an AM/FM radio station. He was talking to a manager at … more →
Marketing Budgets Slashed - IPA
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Editor wrote 1 year ago: [IPA] – The Institute of Practitioners in Advertising latest Bellwether Report – the qua … more →
Marketing Mix Modeling
fractalanalyticsadmin wrote 1 year ago: Marketing is a broad topic that covers a range of aspects, including advertising, public relations, … more →
Marketing Mix Modeling - Optimize Spend and Increase Marketing ROI
fractalanalyticsadmin wrote 1 year ago: With the emergence of new media i.e. Internet, viral marketing, event marketing, sports marketing, p … more →
PROVE IT: Keeping Customers Saves
Chris Draper wrote 1 year ago: Many have extolled the benefits of looking after the customers you have – and pointed out it i … more →
How To Start A Marketing Budget That Works
yhadzmarketing wrote 2 years ago: So you’ve set up your company, you’re experts at what you do, you are the best in your i … more →
