Tags » Marketing Strategy

Case Study: Building Excitement around A New Homes Sales Event

Developing campaigns involving multimedia promotion is always a unique, but exciting challenge that the Blue Sky Marketing team loves to embrace. Below is a case study featuring the hard work of the… 635 more words

Online Marketing

Turning Products into STORIES

Normal’s new 3D printed earbuds. 

This is an essay I wrote at posted last night on the Quirky.com invention idea website. The source for this discussion is the unique story, the autobiography, that each of us pen each and every day. 528 more words

Marketing Strategy

Predatory Thinking in Five Simple Steps

Every ad agency has a gimmick. At the Gate, ours is “Predatory Thinking”.

Originally the brainchild of the great Murray Chick, it has developed into something of a way of life for our Chairman, Dave Trott, over the last few years. 129 more words

Advertising

Inspire Your Branding

One of my clients, Michael Poris Associates, recently shared this video with me as we were working on their branding.  It is fantastic! (Give yourself a 20 minute window to watch it – it’s worth the time.)

Business Strategy

Direct Marketing- Some Practical Tips

WITH ALL THE HYPE AND COMMENTARY AROUND SOCIAL MEDIA, MARKETING TACTICS SUCH AS DIRECT MARKETING MAIL CAMPAIGNS ARE SIMPLY BEING FORGOTTEN. PERHAPS BUSINESS OWNERS ARE TOO BUSY CHASING FACEBOOK FANS OR LINKEDIN CONNECTIONS TO THINK ABOUT SOMETHING A LITTLE ‘OLD SCHOOL’. 1,110 more words

Marketing Agency

Make it a good news story

As a small business owner/operator, business is often personal. So what happens when your business, or we as the business owner, stuff up?

Because it is personal, do we take it as a reflection on our own character? 955 more words

Marketing Consultant

Brand Salience and Content Marketing

Photo Credit: bloomua / Shutterstock.com

If you said that brand salience is a fancy way of saying ‘top of mind’ you’d be partially right. The roots of the concept go back as far as 1948, when social scientists opined that the beliefs of men are not equally weighted from a cognitive perspective.   497 more words

Marketing Strategy