Tags » Marketing Strategy

Classic Marketing Rules - 80/20

Time for another “old school rule”.  For over one hundred years the Pareto Principle, aka the 80/20 rule, has been used by smart marketers to evaluate and improve their customer acquisition and retention efforts. 217 more words

Marketing Strategy

The Data Fact Gap

I’ve been working with a client for a few months now. They work in a field that is a little off my usual path: predictive analytics. 542 more words

Julia Carcamo

Why I Love Two Small New England Schools…That Are Not My Alma Mater

Jay here. As many of you know, I graduated from Bryant University in Rhode Island. It’s a great school and I’m still very involved. Bryant has done a wonderful job improving its brand, growing its reputation and enrollment, and making my degree more valuable. 528 more words

Marketing Strategy

Classic Marketing Rules - The 40/40/20 Rule

What is the formula for a successful marketing program?  Well, back in the day (‘80’s and ‘90’s), direct marketers talked about the 40/40/20 rule.  This taught that 40% of the success of a campaign is due to the audience, 40% is due to the product/offer, and 20% is due to the creative/format.   364 more words

Marketing Strategy

The Kabbalah Network

By Yonatan Gordon

It’s one of the most important topics today, but it is also one of the most overlooked. Technically, we can call the subject of our discussion the “decentralized topography of networks.” But if there was ever a revolutionary subject hidden behind dry and technical-sounding words, it would probably either be this or net neutrality. 2,355 more words


Content Marketing Strategy

Marketing Worth Watching

A lot of people are talking about content marketing at the moment from lots of different angles – some focusing on SEO, others on enriching user experience on websites, some looking at just rationalising all their channels to make sure everything is aligned and coherent. 551 more words

Content Marketing

Welcome to our blog

Hi there! We’ve been quite busy here at The JAY Group. So busy that it’s taken us way too long to update our own brand and web presence. 275 more words

Marketing Strategy