Tags » Marketing Strategy

8 Simple Tips to Improve Your Lead Nurturing Campaigns

Lead nurturing campaigns are a great way to guide your leads through each stage of the buying cycle, moving them towards a purchase. By providing valuable content and meeting a prospect’s needs at each stage, you’ll stay top of mind and position your company for the sale. 38 more words

Marketing Strategy

The Evolution of the Marketing Department

At what point does an organization actually need a Marketing department? There’s an evolutionary process that follows a natural progression.  See if this looks familiar to you: 173 more words

Marketing Strategy

3 Marketing Tasks You Need to Do in September

September is a great month, one of my personal favs to be honest.  Why do I love Fall so much?  Well because it marks the start to several things I love…school, the holidays and cooler weather. 383 more words

Marketing For Small Businesses

Classic Marketing Rules - 80/20

Time for another “old school rule”.  For over one hundred years the Pareto Principle, aka the 80/20 rule, has been used by smart marketers to evaluate and improve their customer acquisition and retention efforts. 217 more words

Marketing Strategy

The Data Fact Gap

I’ve been working with a client for a few months now. They work in a field that is a little off my usual path: predictive analytics. 542 more words

Julia Carcamo

You NEED It: How to Maximize Your Marketing Effectiveness

There is one concept at the core of all successful marketing:

The fulfillment of needs determines motivation. Motivation drives action.

This truth is universal. All purchase decisions are a direct result of the motivation of consumers to fulfill a set of needs. 451 more words


Why I Love Two Small New England Schools…That Are Not My Alma Mater

Jay here. As many of you know, I graduated from Bryant University in Rhode Island. It’s a great school and I’m still very involved. Bryant has done a wonderful job improving its brand, growing its reputation and enrollment, and making my degree more valuable. 528 more words

Marketing Strategy