“I need your number by the end of the week!” is a phrase you have probably uttered or heard during your annual planning cycle. The “number” is the revenue bogey a partner or practice is “asked” to contribute to the overall growth of the firm and expected to hit by year-end. 805 more words
Tags » Marketing Strategy
Harry Houdini was as great a marketer and brand manager as he was a magician and escapologist.
And he was a fabulous Predatory Thinker.
At the turn of the century, when Houdini was making his name, the world was awash with conjurors and illusionists of every different persuasion. 327 more words
Developing a Facebook strategy with clear objectives in the beginning is fundamental to a successful presence. Identifying your plan of action plays a key role in the success of your efforts from knowing how to tailor your content and posting schedule to maximise effectiveness, how to ensure you provide value to your customers right through to helping you to accurately know how which are the most appropriate metrics to track efficiently. 1,148 more words
We’re quite certain that marketing is not about the technology. It’s about customers and the market, which are still influenced predominantly by the soft science and art that our guild celebrates. 280 more words