Tags » Marketing Strategy

Weekly Round-Up: Top Five Articles for CMOs and Event Marketers

Happy Halloween! This week’s top content for CMOs and event marketers includes digital marketing topics like best practices for engaging consumers through email marketing and what senior executives are finding the hardest part of staying relevant in today’s industry. 214 more words

The Latest

Dunkin's Croissant Donut

The cronut craze arrived in New York last year courtesy of Dominique Ansel Bakery, who still has a line out the door. This caused other food businesses to attempt to copy the infamous cronut such as Crumbs Bake Shop’s Crumbnut and Jack In The Box’s Croissant Donut. 171 more words

Global Market Buzz

31st October 2014 - 2015 Planning

It’s coming to that time of the year again – your boss is asking you what your plan is for 2015 and what your budget should be. 641 more words

A Week In Digital

This (Or that) road can give Samsung the comeback it needs

Friday was a disappointing day for Samsung. Its’ sales for the third quarter not just fell sharply by 20%, but to exacerbate the pain, operating profit was down by a staggering 60% in the same period. 927 more words

Brands

Sales Incentives and Unintended Consequences

Do you mind if I include the extended warranty with your purchase? It costs $149, but the final price to you will be the same. 677 more words

B2B

Who Are You Going to Call???

Since it is so close to Halloween, I thought this might be a great title. Trust me we are not calling Ghost Busters here, but this is a question you should be asking yourself prior to deciding that you should be calling on medical offices. 259 more words

Cale D. Hawley