Tags » Marketing Strategy

Is Influencer Marketing just being outsourced to agencies?

As chair of the ‘Influencer Marketing & Influencer Relations’ LinkedIn Group I’ve just spent an hour or so this morning going through approving or declining those who have recently applied for membership of the group. 395 more words

Influencer Marketing

Halloween marketing for small businesses

Carved pumpkins, spooky decorations, sweets… Yes! It’s the Halloween season coming in October! Although it is not as widely celebrated as other festivals in Singapore, there has been an increase in Halloween events in the recent years, such as 2014 USS Halloween Horror Nights or even an event in the heartlands – Halloween Trick or Treat @ Woodlands Woodgrove. 409 more words

Why paid-for bloggers have nothing in common with 'Passion at Work'

I once knew an extremely impressive man who wrote a book called ‘Passion at Work’. His book became the go-to reference for how to create stimulating, challenging and motivating workplaces throughout Britain and beyond. 607 more words

Influencer Marketing

Only a third of marketers are aware they are using programmatic trading in their digital advertising activity, CMO Club survey finds

Only a third of marketers are aware that their digital advertising activity involves programmatic trading, according to figures released by the CMO Club.

In a survey of 225 senior level marketers, the majority said they were only somewhat or “not at all familiar” with the concept of programmatic trading, while three quarters of respondents admitted they rely heavily on their agencies for digital campaign optimisation. 51 more words

Marketing Strategy

The Social Media Playbook

An interesting read from Social Media Today on tips for building a strong social media game plan as a part of an overall marketing strategy. 165 more words

Marketing Talk

3 Creative Promotional Ideas for Your Product and Brand

Generating a cost effective, creative promotional idea can be a difficult task for any member of the marketing department. Do you purchase advertising to promote your product? 534 more words

Creative Promotional Ideas

How To Create Hands-Off Display Campaigns That Deliver Results

There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the time nor the resources to take a trial-and-error approach to campaign strategy. 95 more words

Marketing Strategy