Tags » Marketing Strategy

What Should Digital Marketers Expect in 2015?

1. Employee Advocacy

Businesses are relying on social media more and more these days to interact with their customers online. The trouble here though is that many businesses fail in providing that personal touch. 234 more words

Marketing Talk

Everything I Have Learned From Business, I Have Learned From Wu-Tang Clan

The most duplicated, anticipated, validated
Urban legends in the books with the ones who made it
Highly celebrated, everything was work related
Current top 40 got the Wu deep in all their business… 924 more words


Heather Neary: Auntie Anne’s CMO shares how her forensic understanding of their customer and aligning brand assets along their purchase path allows Auntie Anne’s to thrive in, and beyond, the mall environment.

Leading and innovating the marketing strategy for a 1300 location franchise concept in a highly competitive industry and retail environment is a monumental challenge in itself. 998 more words


The Long and Short of Your Strategy

CEOs face a double-edged sword as they implement their strategy: “Nearly 60% of all companies fail at the double act of sustaining both results and investment year in and year out.” How to please share- and stakeholders in the short-term, while keeping an eye on the long-term direction of their company and its place in the world? 7 more words


SEO Is The Way To Go. Learn The Basics And Beyond.

SEO is sometimes a tricky thing to learn. When it comes to SEO, many things play a role in its success or failure. There are so many resources for this technique. 1,076 more words

Internet Marketing

Cognitive versus Emotional Strategy

A Red Lobster commercial is a good example of selling sizzle where someone is pouring butter on hot steaming lobster, but it is not the food per se that incites emotion– it is the smiles, the party like atmosphere and the togetherness of family which makes the marketing tool most effective to draw customers. 249 more words


Investor Success Story: Relaxing on the Way to Business Success

The Plaza Premium Lounge Management Ltd provides an oasis for economy class travellers.

Following on from a career in investment banking , Song Hoi-see started his own business, travelling and flying economy class and without the airport lounge privileges he had previously enjoyed. 76 more words

HK Entrepreneur