Tags » Marketing Strategy

Purpose-driven Post, A Must

Have you ever came to a point when you are completely blank of what to blog about? 

I am constantly in this situation as I juggle with studies and work and hardly have a breathing space. 512 more words

My Blogs

As Cool as Content: Why Your Business Needs Content Marketing

Why does your business need a content marketing strategy?

I’m not going to spoon feed you here. I’m not going to treat you like some kind of Neanderthal who has wandered aimlessly into the 21st century and parked per chance in front of a computer. 875 more words


5 Things You Must Explore When Considering Self-service Programmatic Marketing

By: Cortland J. Fondon

Programmatic marketing, has taken online marketing like tsunami hitting the shore. It is wiping out more traditional forms of Internet marketing and accounts for billions of dollars in advertising buys. 520 more words

Marketing Strategy

Why retargeting is still important today

By: Austin Dicharry

One of the most important elements of a programmatic advertising campaign has always been retargeting. Also commonly referred to as behavioral retargeting, the term is used to describe a type of online marketing where certain products or services are targeted to specific users based on their previous interactions with an online merchant or website. 460 more words

Programmatic Advertising

Executive Leadership Is Critical For Success

About a year ago I started outlining a book on community collaboration and digital marketing strategies. I started covering all the basics, SEO, content publishing, advocacy, social media and engagement etiquette. 465 more words

Marketing Strategy

Marketing Mistake #15 | Taking Advice From The Wrong Sources

It seems like everyone is an “expert” nowadays. Advice is so freely found and offered, even if you have no intention of seeking it or asking for it. 323 more words


Market To The World With These Emailing Tips

Many people do not understand the intricacies of creating an effective marketing email. But, by really investing the time necessary to gain a thorough understanding of its potential benefits, you will see what email marketing might do for you. 10 more words