Tags » Marketing Technology

How Beckon plans to simplify the modern marketer's 'big data' problem

The modern high-tech marketer now has more data than ever before, and is using it less.

“Marketers now have email systems, social tools, a media agency with TV, radio, and print insights, web tools, A/B testing, and search analysis,” … 709 more words

Business

New marketing automation rankings: Enterprise usability still sucks

Crowdsourcing software review company TrustRadius revealed its latest marketing automation ranking and buyers’ guide today, and here’s the consensus: Software for the enterprise still lacks the appeal of consumer versions. 705 more words

Business

Facbook PMD IgnitionOne Launches Self Service Marketing Technology

IgnitionOne is a worldwide leader in the marketing technology. They used cloud based services for the evolution of trading. Recently, they announced a significant evolution of… 257 more words

Marketing Automation

IBM stocks up on marketing automation, buys Silverpop for about $300M

In the marketing automation arms race of the last few years, IBM has been somewhat under-gunned. While its rivals waded in — Oracle snapped up Eloqua, Salesforce bought Pardot, and Adobe snatched Neolane – IBM stood pat. 325 more words

Deals

MailChimp, ExactTarget, and DotMailer lead email marketing systems in new ratings

MailChimp and ExactTarget earned top ratings in G2 Crowd’s latest crowdsourced business software ratings. And newcomer DotMailer jumped 40 points in customer satisfaction to join them as the… 239 more words

Business

The $100M quarter: why deals are flowing into content marketing

If you work in marketing technology or media today, it’s hard to keep track of every investment that’s closed in the last three months. Deals are flowing into marketing technology, online publishers, and everything inbetween. 794 more words

Business

Marketers: Technology is not your savior, and it shouldn't be your scapegoat (interview)

Marketing automation is one of the hottest software-as-a-service sectors, with dozens of companies competing for a bigger share of a growing pie.

But all is not perfectly peachy in marketing technology land. 1,900 more words

Business