Tags » Marketing Technology

Instagram for real estate

reports that Instagram is the fastest growing social media platform, increasing its users by 23% in the last six months, according to research published by GlobalWebIndex. 899 more words

Marketing & Technology

Article: Marketers Rank the Technologies Designed to Help Them

Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. 65 more words

Service Design, Service Management

Locking Fraud Out: One Impression at a time

Fraud is one of the biggest challenges in the Ad Industry and everyone is talking about it. In the recent weeks a few announcements have really brought the focus back on this in terms of how the industry is going to address this in the long term. 309 more words

Ad Tech

What is Facebook “boosting”?

You have a business Facebook Page and you have been working on marketing yourself, generating likes, connecting with friends, and sharing content. But now what? How do you increase likes and expand reach beyond your existing sphere of influence? 563 more words

Marketing & Technology

Mobile app developers: Here's an API for user acquisition

CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is trying to make the hardest problem in mobile development as simple as adding an API. 283 more words


Taking programmatic advertising from black box to glass house

You’re an advertiser. You pay your agency/vendor and get a result. Sometimes positive – great. Sometimes negative – not so much. Regardless, you receive no insight and have no idea where exactly the money goes. 936 more words


WeMark India: Mystery shopping does impact company success

Consumer is all powerful. Companies and service providers in India are finally realising that making or breaking the business or brand depends largely on the consumers.  257 more words

Wemark Mystery Shopping