Now that you know what a data management platform (DMP) is, let’s take a look at how you can use it to enrich your customer profiles and enhance the customer experience. Once a robust DMP soluti… more →
The Lunch Pail: A Digital Marketing Blogwrote 2 days ago: This article from Forbes.com states that B2B marketing has become increasingly dependent on IT exper … more →
wrote 3 days ago: Programmatic Buying The future is bright, loud and fast! We know that the global audience is spendin … more →
wrote 1 week ago: The early days of experimenting with social media programs are over; the focus now is not only about … more →
wrote 1 week ago: By Ramesh Ramakrishnan, Published on Business Innovation from SAP on May 17, 2013 Thanks to social n … more →
wrote 1 week ago: So where do i begin when it comes to sorting out WHO i sell to and HOW I go about doing it? You are … more →
wrote 3 weeks ago: Published in Business Innovation from SAP on April 26th The Customer Experience Management Journey … more →
wrote 3 weeks ago: This is the year of big data, right? Not unlike the use of “aspirational” imagery in fas … more →
wrote 1 month ago: I recently listened to Agile Marketing For a World of Constant Change webinar hosted by Scott Brinke … more →
wrote 1 month ago: Social Media technology industry has grown at such a pace that today there are many sub-categories a … more →
wrote 1 month ago: By Ramesh Ramakrishnan, Published on Business Innovation from SAP April 11, 2013 The past few years … more →
wrote 1 month ago: Hark! Hark! The marketer barked, The catalog drops in a week. The copy’s in shambles The cover … more →
wrote 1 month ago: Over the past few weeks an article by Nick Bilton in the New York Times has raised not only eyebrows … more →
wrote 1 month ago: I read a great article today, about the “data scientists” role as a story teller. This w … more →
wrote 1 month ago: It made me laugh! :) (via tastefully offensive) … more →
wrote 1 month ago: Facebook is making more changes again. When the feeds change, you’ll be posting in vain. When … more →
wrote 1 month ago: Today’s post shares some helpful apps for your smartphone, iPad, or tablet that can help to ma … more →
wrote 1 month ago: Do you send out press releases? What is the purpose of a press release? How effective are they, and … more →
wrote 2 months ago: For my first post under my new moniker of “The Performance Marketer” (welcome!) I will p … more →
wrote 2 months ago: Structural technology trends behind programmatic buying and their influence on marketing operations, … more →