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There are over a million apps currently in the App Store, and an overwhelming majority of them are free. 1,250 more words
Sir Martin Sorrell is worth listening to — always. It’s not by accident that he runs WPP, and so when he says something you instinctively disagree with, it’s well worth delving a little further. 74 more words
Many marketers have become huge proponents of programmatic advertising. But not everyone recognizes the benefits of going programmatic at first.
C-suite executives often have to be convinced to make changes to traditional protocol, especially when it comes to adopting new advertising strategies and investing in new. 31 more words
In his last company, Scott Vaughan generated in excess of 85,000 leads per month. At Integrate, his goal is to automate the last mile of high-end lead generation. 552 more words
AOL and Criteo Among First to Leverage Functionality to Expand Mobile Reach
BOSTON, MA–(Marketwired – Oct 15, 2014) – Nexage, the premium mobile programmatic marketplace, today announced the ability to support advanced mobile web retargeting, fulfilling the strategic goal of engaging consumers as they move throughout their day. 67 more words