Tags » Marketing Technology

Marketing tech: How to make -- or lose -- money with marketing automation

The marketing automation space is growing rapidly and will continue to do so over the next couple of years, with marketing automation vendors predicting a 60 percent increase in revenue in 2014. 1,160 more words

Business

Decisive launches to make mobile ads cheap, transparent, and real-time (for the little guy)

With hundreds of companies in the mobile ad space, real-time exchanges, ad arbitrage, and controversy about ad companies re-selling ad space without telling their partners… 451 more words

Business

Android takes the lead in mobile ad traffic -- and cash -- for the first time ever

Android has been the market share leader in mobile operating systems for years. But Apple’s iOS phones have always outdone the Google-powered devices when it comes to advertising dollars, despite Android’s massive market share advantage. 297 more words

Business

Native ads get their own exchange on Twitter's massive MoPub network

Nearly six months after its acquisition, Twitter-owned MoPub is launching its mobile-focused native ad exchange to the public. MoPub first began testing the native ad service with a limited number of publishers a few months ago. 226 more words

Business

How Beckon plans to simplify the modern marketer's 'big data' problem

The modern high-tech marketer now has more data than ever before, and is using it less.

“Marketers now have email systems, social tools, a media agency with TV, radio, and print insights, web tools, A/B testing, and search analysis,” … 709 more words

Business

New marketing automation rankings: Enterprise usability still sucks

Crowdsourcing software review company TrustRadius revealed its latest marketing automation ranking and buyers’ guide today, and here’s the consensus: Software for the enterprise still lacks the appeal of consumer versions. 705 more words

Business

Facbook PMD IgnitionOne Launches Self Service Marketing Technology

IgnitionOne is a worldwide leader in the marketing technology. They used cloud based services for the evolution of trading. Recently, they announced a significant evolution of… 257 more words

Marketing Automation