Tags » Marketing Technology

Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere

Salesforce ExactTarget Marketing Cloud (try saying that three times fast) has launched a new visual “Journey Builder” that promises to enable marketers to understand, define, and create coherent, unified customer experiences across Web, social, email, apps, advertising, sales, and service. 485 more words


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“What happens in Vegas stays on Facebook!” -Burke Smith

You just took a vacation to Miami and posted photos on your personal Facebook timeline, meanwhile your clients who can’t afford to take a vacation right now, are wondering why you didn’t host an open house for them this weekend. 361 more words

Marketing & Technology

Venture Scanner tracks 332 marketing automation companies, shows you who's on top

How do you keep track of an explosive emerging sector? With data, of course.

Today Venture Scanner, which tracks vendors in emerging tech sectors, launched a new tracking offering for the marketing automation market, called Marketing Automation Scan. 716 more words


Three Things to Remember When Building a Marketing App

Last week was a big week. I finished and shipped my first marketing app as a MarTech!

This particular app was an ROI calculator. The goal was to show the was to show the value of our product in terms of the amount of revenue that could be generated for the customer.  401 more words

Linkedin + Bizo: LinkedIn solidifies lead within B2B enterprise advertising

LinkedIn announced today via its marketing blog that it has acquired B2B marketing platform Bizo for $175M, its second acquisition this year after acquiring data insights and technology company… 431 more words


MarTech: Technology Management As A Marketing Discipline - MarketingLand


We’re quite certain that marketing is not about the technology. It’s about customers and the market, which are still influenced predominantly by the soft science and art that our guild celebrates. 280 more words


On a Mission For The Marketer of The Future

I’m honored to have been featured on the Chief Marketing Technologist blog in a Q&A with Scott Brinker.

This is definitely one of the best marketing technology resources on the web, and I highly recommend subscribing to the blog if you’re not already an avid reader. 42 more words