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4 app monetization strategies for free apps

This sponsored post is produced by Localytics. 

There are over a million apps currently in the App Store, and an overwhelming majority of them are free. 1,250 more words

Business

Why mobile programmatic is the future

According to the IAB UK’s recently released Digital Ad Spend Report – done in conjunction with PwC – mobile video advertising has grown 196% over the past two years to £63.9m. 50 more words

Programmatic

Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You've Sold Neither

Sir Martin Sorrell is worth listening to — always. It’s not by accident that he runs WPP, and so when he says something you instinctively disagree with, it’s well worth delving a little further. 74 more words

Programmatic

Bringing In The Big Guns: Helping The C-Suite Go Programmatic

Many marketers have become huge proponents of programmatic advertising. But not everyone recognizes the benefits of going programmatic at first.

C-suite executives often have to be convinced to make changes to traditional protocol, especially when it comes to adopting new advertising strategies and investing in new. 31 more words

Programmatic

WeMark India Reviews

Here are some testimonials of WeMark India. Lets see what People say about us.

Wemark Mystery Shopping

Automating $30B in lead-gen: Integrate grows 20% a month tackling marketing's last mile

In his last company, Scott Vaughan generated in excess of 85,000 leads per month. At Integrate, his goal is to automate the last mile of high-end lead generation. 552 more words

Business

Nexage Introduces Retargeting Capability on the Nexage Marketplace

AOL and Criteo Among First to Leverage Functionality to Expand Mobile Reach

BOSTON, MA–(Marketwired – Oct 15, 2014) – Nexage, the premium mobile programmatic marketplace, today announced the ability to support advanced mobile web retargeting, fulfilling the strategic goal of engaging consumers as they move throughout their day. 67 more words

Programmatic