Sales promotions can be directed at the customer, sales staff, or distribution channel members. Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. 239 more words
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Benchmarking implies an optimum comparison of one’s business processes and performance metrics to industry bests or best practices from other companies. Quality, time and cost are the defining factors that help examine if all the processes are in sync or not. 259 more words
Found an interesting post also as part of the #YourTurnChallenge about The Marketing Software Landscape is Seriously Crowded – Should CMOs be Scared? By Adam Fraser, EchoJunction.
wemark Mystery Shopping sent to an outlet to purchase particular items or observe specific aspects about a company’s product or service offerings. For example you may go to a fast food shop or a gourmet restaurant to have a meal one day, but be asked to observe the service at a cinema or bank on your next assignment. 108 more words