Blogs about: Marketing Thats Measurable
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Marketing Through This Recession
A friend asked a good question that is very pertinent in today’s economy: “How do you position your marketing in a recession?” I have some opinions, based upon real world experiences that might be hel… more →
Marketing That's Measurable
Marketing Through This Recession
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johnsondirect wrote 8 months ago: A friend asked a good question that is very pertinent in today’s economy: “How do you position your … more →
10 Years and Counting...
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johnsondirect wrote 8 months ago: 3/2/09 Happy Monday to you! Yesterday, March 1st, 2009, Johnson Direct turned 10-years-old. We could … more →
The Shift to Direct Marketing Agencies
johnsondirect wrote 1 year ago: BtoB magazine included me in a recent piece about the demand for great measurable marketing agencies … more →
The Power of Public Relations
johnsondirect wrote 1 year ago: In this month’s issue of Johnson Direct’s eTips newsletter, readers will discover nine simple, effec … more →
Overuse of Personal Data
johnsondirect wrote 1 year ago: The American Civil Liberties Union (ACLU) has been circulating a humorous yet scary video on the ove … more →
What's a CMO To Do?
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johnsondirect wrote 1 year ago: As the media landscape continues to evolve, companies large and small are trying to “figure ou … more →
Advertising Results Should Matter
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johnsondirect wrote 1 year ago: Most readers of this Blog will agree that measurable marketing is growing and that measurement is cr … more →
What Advertising Should Be About!
johnsondirect wrote 2 years ago: I always revel when I find a new blog from someone who understands the impact of marketing measureme … more →
Seth Stevenson is a god!
johnsondirect wrote 2 years ago: Man, that Seth Stevenson at slate.com has a life! He’s given comped accommodations in Miami a … more →
