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Via MPBN - Bowdon College Completes States Largest Solar Installation

Congrats to Bowdoin College for investing in our future as its students invest in theirs.

There is no Silver Bullet solution to solve our energy problems, but we always need to keep moving forward. 8 more words

Marketing Thoughts

NPR News - Hybrid Sales Decline With Gas Prices

Like the song says “God is great, beer is good and people are crazy”. Marketers take note – never underestimate the shortsitedness of the American consumer. 136 more words

Marketing Thoughts

Check out this great list of tactics and tips on what it takes to create the best online content for your audience. I really like the fact that they’ve made it clear that there is an art AND a science to doing this well. 96 more words

Marketing Thoughts

Via Seth Godin's Blog: Does "stationary" matter?

Of curse they do! There’s simply no askews for not paying attention to each and every interaction that prospects and customers have with your brand…from the moment just before they walk in the door, until they’ve purchased and used your product or service with 100% satisfaction. 78 more words

Marketing Thoughts

Via EnergyCircle -10 Essential Components of Service Page Design: Converting Lookers into Leads.

As with any design project or infographic creation there is an art and science for making the piece ‘work’ the way you want it to. Here’s a great resource for how to lay out service-related web pages that deliver results – in the form of inbound emails and phone calls. 9 more words

Marketing Thoughts