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Blogs about: Marketing Week

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Macdonald's malleable consumer image

christianseiersen wrote 1 week ago: Background; Market research found that, as the recession subsides, lower tier ranges, such as Tesco’ … more →

Tags: recession, macdonalds

Brand vs. Discounts - Guys, For Women, It Is NOT All About Price 1 comment

sheconomy wrote 1 month ago: According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pric … more →

Tags: advertising during recession, Advertising to Women During Recession, Buying Power of Women, connecting with women, Effects of recession, marketing to single women, Marketing to Women, targeting women, Adage

Toronto Marketing Week 2009

alanahamilton wrote 1 month ago: Official Marketing Week Website … more →

Tags: Toronto

The Rebirth of Marketing

mattkandela wrote 2 months ago: Here is a column written by Jamie, our Managing Director  at INITIALS. It appeared in Marketing Week … more →

Tags: Marketing Communications, advertising, Jamie Matthews, Rebirth of marketing

Advertising is at a crossroads

gmederos wrote 3 months ago: I read an interesting article in eMarketer awhile back entitled The Shrinking World of Newspapers. T … more →

Tags: communications, Interesting stuff, advertising, Marketing, Online

Male Marketers, Don’t Tell a Woman She Needs More Time… She Already KNOWS That.1 comment

sheconomy wrote 3 months ago: There is much anticipation, including my own, about a new book due out this month, from Michael Silv … more →

Tags: advertising during recession, Advertising to Women During Recession, Buying Power of Women, connecting with women, marketing to single women, Marketing to Women, Marketing to Women Myths, targeting women, Adage

Selling in the trenches9 comments

katherineliew wrote 3 months ago: Despite the cynicism I often display on this blog about AMI’s Marketing Week, you know that I … more →

Tags: 1, Ami

2009 Experiential League Table

richardnewcombe wrote 3 months ago: Marketing week have unveiled their 2009 experiential league table, with BEcause coming in at an impr … more →

Tags: Industry News, Our news, because, Brand experience, experiential, League Table, 2009 results

Marketing Week blog

Jonathan wrote 4 months ago: You would’ve thought Marketing Week could have done better than this attempt for their editor … more →

Tags: News, blogs, business media, Online publishing, UK Media

Digital etailing - personalisation takes another step forward

brandtao wrote 5 months ago: Another good article in Marketing Week. But as the blighters cut their page links occasionally, I … more →

Tags: 2009 July, Digital, eTail, E-tail, ATG, Vignette, Echo E-Business, Sapient

If you seek AMI4 comments

katherineliew wrote 6 months ago: Let’s do a little word association. Just let the first responses flow. AMI - DM - World War I … more →

Tags: 1, Ami, auspost, Direct Mail

Here Today, Gone Tomorrow

Benjamin Fox wrote 6 months ago: The news from Marketing Week that Setanta Sports has gone into administration today has made me feel … more →

Tags: Sports, media, UK, Setanta Sports, administration, Alex Ferguson, ESPN, Football, Premier League

Coca-Cola vs. Pepsi: it's always the real thing...2 comments

luciebartlett wrote 8 months ago: Marketing Week today issued a story revealing the latest brands to top Brand Finance’s Global … more →

Tags: advertising, Books, Marketing Your Brand, Digital, Marketing, Baylor College of Medicine, Brand Channel, Brand Finance Global 500, Brand Identity

Lifestyle - Food industry hits out at kids’ advertising decision

spoonfeedin wrote 9 months ago: Television advertising of some cereal and crisps will still be banned during children’s programming … more →

Tags: Uncategorized

Official Sponsor of Insight Show 2009

John wrote 9 months ago: Following on from the success of our sponsorship last year, we are pleased to announce that we are, … more →

Tags: Marketing, Market research, Business, Insight, Customer Insight, Research, Quantitative, qualitative, Global Insight

HP select Omnicom to manage £220m account

journojack wrote 9 months ago: Image via CrunchBase Marketing Week recently reported that Omnicom had won the HP account on a globa … more →

Tags: B2B, Digital Media, industry-moves, News, Online Advertising, B2B Marketing, HP, omincom, Omnicom Group

Guys, Women Are Still Buying. Make Sure They Are Buying Your Brand.2 comments

sheconomy wrote 9 months ago: Studies reveal that even during tough economic times, 78% of women are willing to pay full price for … more →

Tags: advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, marketing to single women, Marketing to Women, Marketing to Women Myths

interactive brand experiences3 comments

nicholas gill wrote 9 months ago: Article by Steve Sponder, Five by Five’s Chief Digital Officer in Marketing Week’s Inter … more →

Tags: Brand experience, five by five, Steve Sponder, Interactive Seven 2009, Online Advertising

Men You Have to Know What Women Want – Especially During a Recession7 comments

sheconomy wrote 10 months ago: I was honored when Jo Roberts, reporter for  Marketing Week, asked for my input in her article, … more →

Tags: Marketing to Women, targeting women, Advertising to Women During Recession, Buying Power of Women, advertising during recession, Effects of recession, men marketing to women, women in recession, Men knowing theri female market


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