Blogs about: Marketing Week

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Digital etailing - personalisation takes another step forward

brandtao wrote 6 days ago: Another good article in Marketing Week. But as the blighters cut their page links occasionally, I … more →

Tags: 2009 July, ATG, Digital, E-tail, Echo E-Business, eTail, Sapient, Vignette

If you seek AMI3 comments

katherineliew wrote 3 weeks ago: Let’s do a little word association. Just let the first responses flow. AMI - DM - World War I … more →

Tags: 1, Ami, auspost, Direct Mail

Here Today, Gone Tomorrow

Benjamin Fox wrote 3 weeks ago: The news from Marketing Week that Setanta Sports has gone into administration today has made me feel … more →

Tags: Sports, media, UK, Setanta Sports, administration, Alex Ferguson, ESPN, Football, Premier League

Coca-Cola vs. Pepsi: it's always the real thing...2 comments

luciebartlett wrote 3 months ago: Marketing Week today issued a story revealing the latest brands to top Brand Finance’s Global … more →

Tags: Marketing Your Brand, Books, advertising, Marketing, Digital, Pepsi, Coca-Cola, Rob Walker, Buying In

Lifestyle - Food industry hits out at kids’ advertising decision

spoonfeedin wrote 3 months ago: Television advertising of some cereal and crisps will still be banned during children’s programming … more →

Tags: Uncategorized

Official Sponsor of Insight Show 2009

John wrote 4 months ago: Following on from the success of our sponsorship last year, we are pleased to announce that we are, … more →

Tags: Marketing, Market research, Business, Insight, Customer Insight, Research, Quantitative, qualitative, Global Insight

HP select Omnicom to manage £220m account

journojack wrote 4 months ago: Image via CrunchBase Marketing Week recently reported that Omnicom had won the HP account on … more →

Tags: News, Online Advertising, Digital Media, industry-moves, B2B, B2B Marketing, HP, omincom, Toshiba

Guys, Women Are Still Buying. Make Sure They Are Buying Your Brand.2 comments

sheconomy wrote 4 months ago: Studies reveal that even during tough economic times, 78% of women are willing to pay full price for … more →

Tags: advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, marketing to single women, Marketing to Women, Marketing to Women Myths

interactive brand experiences3 comments

nicholas gill wrote 4 months ago: Article by Steve Sponder, Five by Five’s Chief Digital Officer in Marketing Week’s Inte … more →

Tags: Brand experience, five by five, Steve Sponder, Interactive Seven 2009, Online Advertising

Men You Have to Know What Women Want – Especially During a Recession6 comments

sheconomy wrote 4 months ago: I was honored when Jo Roberts, reporter for  Marketing Week, asked for my input in her article, … more →

Tags: advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing to Women, targeting women, Men knowing theri female market, men marketing to women, women in recession

Adidas Launches Biggest Global Brand Campaign “60 Years of Soles and Stripes”3 comments

Bootsmannundtornado wrote 7 months ago: 2009 marks the 60th anniversary of Adidas and in order to celebrate this, they have launched a mult … more →

Tags: Miscellaneous, adidas, David Beckham, ilie nastase, katy perry, Missy Elliott, Streething, the ting tings, Vespa

Campaigners ask Facebook to set security benchmark

marcelcowan wrote 8 months ago: This week we’ve been asked to respond to the following from our friends at Marketing Week:  Fu … more →

Tags: Communication Strategy, Cowan Group, Social Networks, Marcel Cowan, IAB, facebook, e-communications, Internet Advertising Bureau, Security

Recent Travels

cdub wrote 8 months ago: I spent much of the last two weeks traveling in Toronto and Ottawa. I was in Toronto for a marketin … more →

Tags: Food and Wine, Travel, ottawa wine and food show, Art Gallery of Ontario

Maritimed1 comment

cdub wrote 8 months ago: We returned on Wednesday night from a great week in the Maritimes. Nova Scotia, specifically. It was … more →

Tags: Photo, Travel, chester nova scotia, ottawa wine and food show

Reputation Management.

Mark Muggeridge wrote 9 months ago: I don’t believe that Reputation Management as discussed in Andrew Harrison’s article in … more →

Tags: Community Management, Evil Genius Media, Mark Muggeridge

Pintarget in Marketing Week

davids2 wrote 9 months ago: Check out last week’s edition of Marketing Week where Pintarget gets a mention. The article i … more →

Tags: Press coverage, Pintarget, press

Campaigns versus relationships

janerowe wrote 10 months ago: The ability for brands and companies to engage in on-line communities is driving a shift from the tr … more →

Tags: Marketing, New Media, Communities, Communication, Lego, Helene Venge, customers

PR Week v Marketing Week

ck wrote 10 months ago: I don't look this miserable when I read, btw! The debate over which of these titles is better ha … more →

Tags: musings, media, pr week, Magazine, press, Information

The wrap

katherineliew wrote 10 months ago: Another one of those ridiculously long days, which of course included a Marketing Week seminar promi … more →

Tags: 1, Double Jeopardy


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