Tags » Marketing

Who Moved My Coffee?

Let’s be frank.  McDonald’s is not my first choice for coffee.  Coffee is the only legit addiction that won’t lead to a failed random drug test at work and let’s face it – often the best part of a weekday. 667 more words

Marketing

Everyone Will Want to Read my Book! Right?

When I recently held my first ever book signing, I was surprised when I was asked by the bookstore to promote my own event to bring in customers, as a condition of them giving me, a rather unknown local author, this opportunity. 581 more words

Self-publishing

Top Tips to Reduce Cognitive Dissonance

Cognitive Dissonance, Buyer’s Regret, name it what you will but we’ve all experienced it at some point. Wikipedia describes Cognitive Dissonance as follows:

In psychology, cognitive dissonance is the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, or is confronted by new information that conflicts with existing beliefs, ideas, or values.

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Mithun Sridharan

Weltweit führende Belanglosigkeit: Corporate Blog als Zweitverwertungs-Müllkippe

Michaela Brandl hat noch einmal zusammen getragen, warum Corporate Blogs nicht funktionieren: Es mangelt an relevantem Content, es fehlt eine offene Kommunikationskultur, Autoren bekommen keine Entscheidungskompetenz, Ziele sind unklar definiert, der Aufwand wird unterschätzt und Blogs leiden unter einem Silo-Dasein fernab des wirtschaftlichen Geschehens in Organisationen. 762 more words

Medien

StefanP. reblogged this on Digital Naiv and commented:

Sehr valide Analyse von Gunnar Sohn und der zitierten Michaela Brand zur Problematik (und oft dem Elend) von Corporate Blogs!

Great Search Engine Optimization Ideas From People Who Know All About It

With the proper tools and the right information, you will easily be able to successfully incorporate search engine optimization techniques into your website, and boost your traffic. 516 more words

Marketing

The Queen's first tweet

The last week has seen some remarkable developments in both tech and social media. The Queen, HRH, has sent her first tweet.

This, much to the joy of many Queen parody accounts, has opened up the royal family to a new domain and new level.

Marketing

How to Lead Your Team Through a Crisis

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

It’s relatively easy to lead a team when things are going well. 1,094 more words

Marketing