Tags » Marketing

New Products Tell Stories

Over 20,000 new food products are introduced each year and the failure rate is 70-80%, even higher for small companies. Regardless of the year, new products tend to follow consumer trends, not necessarily bold innovation. 273 more words

Trends

Twitter to Offer Mobile Ads Beyond Twitter Via MoPub

Advertisers can now buy ads through Twitter that extend beyond the social platform – specifically, those looking to advertise apps.

The service is still in beta, but through their September 2013 purchase of MoPub, mobile app advertisers will soon be able to bid in Twitter’s ad auction and have their ads extend to sites within MoPub’s network. 122 more words

Social Media

Promote Yourself—A Poor Writer's Guide to Online Marketing

There are a lot of bumps with being a self-published or an independently published author. The ones that I have worked with or known from blogs and friendships have always had to face some sort of difficulty, whether it be in terms of finance, time management, or becoming overwhelmed with the whole monstrous job of making a book happen. 568 more words

Writing

New Concierge Vendor – Outdoor Makeovers

As a locally owned company by an Ohio State graduate, it’s Outdoor Makeovers’ goal to provide the absolute BEST in lawn and landscape solutions. A beautiful and professionally maintained landscape does not have to come with a big price tag.   106 more words

Marketing

Jacques Servier, Accused of Hiding Risks of Drugs His Firm Made, Dies at 92

Laboratoires Servier, the pharmaceutical company founded by Mr. Servier, was hailed as a champion of French business until its diabetes drug was withdrawn from the market. 27 more words

IFTTT

Jacques Servier, Accused of Hiding Risks of Drugs His Firm Made, Dies at 92

Laboratoires Servier, the pharmaceutical company founded by Mr. Servier, was hailed as a champion of French business until its diabetes drug was withdrawn from the market. 27 more words

IFTTT

How do retailers react to the "new urbanism"?

There has been a well-reported “move back to the city,” including two stories in the New York Times this week (mid-April 2014). The question posed to… 156 more words

Dick Seesel