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No May Mean Yes: Target Messages to What People Really Believe, Not What They Claim to Believe!

“If I had asked people what they wanted, they would have said faster horses.”  Henry Ford

When the automobile industry’s famously quotable pioneer uttered these telling words, he hoped to convey the limited value of relying on customers’ stated desires for creative breakthroughs and technological innovation.

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Communication Skills

Cómo construir una #marca para tu #startup

Esta gurú del marketing comparte sus conocimientos y algunos tips para que los emprendedores creen una marca memorable.

vía Cómo construir una marca para tu startup

Marketing

After years of 2.0 failing, could the GRP be the better KPI after all?

In France, several authorities are claiming the adoption of a standard for measuring eyeballs across all devices.

The eGRP could help advertisers and agencies take better decision and probably help digital slots to be filled more quickly. 217 more words

Marketing

Dear Apple,

Yesterday was Earth Day. Apple had a full page ad:

Marketing

Aldiablos Infotech - Best Email Marketing Solution

So, you’ve got joined the final word affiliate program that is attending to show you ways to create a bunch of cash on-line. But, it’s rare that affiliate programs truly show you ways to grow an enormous email list via affiliate email marketing that you just will take advantage of over and all over again. 348 more words

Best

Xappmedia Raises $3M For Interactive Audio Ads

Xappmedia is announcing that it has raised $3 million in seed funding for its recently launched audio advertising platform.

The first part of a Xappmedia spot can sound like a regular ad, but then it offers a call to action. 224 more words

Business

No se trata de volvernos locos...

Dar facultad o poder a otra persona para que te represente y ejerza tareas en tu nombre, no es tarea facil. No se trata de volvernos locos, se trata de dejarnos ayudar. 854 more words

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