Nostalgia can be a very powerful force capable of driving different types of behavior. For marketers, being able to identify what products or elements consumers are nostalgic for (or in some cases consumers never really got over losing) can result in significant benefits to the business, especially in mature markets where competition can be fierce and sales growth difficult to achieve. 673 more words
Marketers today wear so many hats: content creators, content curators, social media managers, project collaborators, client appeasers, and more. It’s no surprise, then, that marketers are therefore busier than ever before – there’s just so much to do, but somehow scientists have so far failed to create the 27-hour day. 118 more words
This whole personal branding movement is driving me bonkers, which is weird, because I help other businesses brand themselves.
When it comes to me, though? I just want to scream a bad word that starts with “f” and ends in “uck.” 389 more words
It’s that time of year where virtually everyone is making a New Year’s resolution. In years past, for example, I resolved to see more concerts and to be kinder to others. 422 more words
The sun emitted a significant solar flare, peaking at 7:28 p.m. EST on Dec. 19, 2014. NASA’s Solar Dynamics Observatory, which watches the sun constantly, captured an image of the event. 101 more words
It’s been great to see Grimsby Town receive universal praise for their unique and brilliant John Lewis Christmas advert. Timely, relevant and well made, it’s an example of how football clubs have needed to adapt over recent years in order to market themselves successfully and engage with the fans. 324 more words