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Website Optimization and Conversion Rate Killers: 4 Avoidable Mistakes

waynekessler wrote 1 month ago: More and more businesses are realizing that to stay ahead of the competition they need to pay attent … more →

Tags: Internet Marketing, Marketing, SEO, marketing strategy, Website Optimization, Landing pages, drive traffic, more web traffic, Conversion

Nailing Down Evidence That the Nature of the B2B Buyer Has Changed13 comments

Adam Needles wrote 2 months ago: I’ve been actively writing and presenting over the last few months on the changing B2B marketi … more →

Tags: Innovative Ideas, Marketing Programs, Akin Arikan, b2b buyer, B2B buying behavior, b2b buying process, B2B Marketing, B2B Marketing Magazine, B2B Marketing University

An easy way to shorten sales cycles

Kristin Ambory, VP Client Services wrote 3 months ago: How do you shorten sales cycles? Simple: be where your customers are looking. MarketingSherpa recent … more →

Tags: Marketing, Digital, Social Media, virtual events, Virtual Trade Shows

“We catch fish using fishing rods, nothing else"6 comments

ajgerritson wrote 4 months ago: Recently, while at an event, I had a discussion with a marketing director at a large law firm here i … more →

Tags: b2b buyer, b2b lead flow, B2B Marketing, B2B Social Media Marketing, b2b space, Forrester Research, LinkedIn Marketing, MarketingProfs, Online Lead Generation

Industry Stats - Virtual Events Increasing4 comments

Cece Salomon-Lee wrote 4 months ago: "Bar Graph by kevinzhengli via Flickr" Over the past few months, several studies and surve … more →

Tags: Event Marketing, Marketing, virtual events, ABM, CEIR, Center for Exhibition Research, Forrester, Future Watch, Gartner Predicts

Use Twitter to Make Your Conference Better2 comments

Aaron Dun wrote 5 months ago: I read this headline: “Five reasons why your business/social media conference sucks” at … more →

Tags: Events, Social Marketing, social media marketing, twitter, marketing profs

My Top 3 Interactive Marketing Sites1 comment

DJ Ksar wrote 7 months ago: My friend Sheryl asked me what sites do I follow for the latest in interactive/online/social media m … more →

Tags: Social Media, Interactive Marketing, Marketing Case Studies, MediaPost, Out to Launch, social media marketing, Webinar, WOMMA

Welcome To An Award-Winning Viral Campaign!1 comment

davidson412 wrote 8 months ago: There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, a … more →

Tags: eMail, Viral marketing, Site Of The Day, viral campaign, Viral Campaigns, Viral E-Cards, Cramer Krasselt, CareerBuilder, careerbuilder.com

Marketers must think like Publishers2 comments

Al Sargent wrote 10 months ago: … that’s the guidance from this interview on demand generation: We’ve been recommending … more →

Tags: News, demand generation, Made to Stick, Marketo, product mana, product marketing

The Best and Worst Online B2C Practices to Boost ROI in 20091 comment

davidson412 wrote 10 months ago: Many online marketing companies want to know the numbers: what are the B2C (business to consumer) on … more →

Tags: Emarketing, BtoB, Online Advertising, Paid Search, Social Media, Online Marketing, Business to Consumer, B2C, Affiliate Marketing

MarketingSherpa's 2009 Email Marketing Awards5 comments

cymberly wrote 11 months ago: Here’s your chance to get some recognition for your email savvy: Enter MarketingSherpa’s 2009 … more →

Tags: eMail Marketing, eMail, Free, 2009, award, Awards, exact, Exact Target, ExactTarget

Sherpas in Davis? Well Marketing Sherpas at Least

mdpr wrote 1 year ago: If you’re looking for a Sherpa to help you climb an actual mountain, still probably best to go … more →

Tags: B2B Marketing, BCG, business communications group, rebekah donaldson, red on marketing

MarketingSherpa: Special Report on Online Group Subscriptions2 comments

Russ Somers wrote 1 year ago: Yours truly quoted by Sean Donahue at MarketingSherpa here. Thank you Sean! And if you don’t k … more →

Tags: Marketing, Business, subscription marketing, Russ Somers, Group Subscriptions, subscription pricing

Is Learning Web 2.0 Marketing From Politicians an Oxymoron?

johnlawlor wrote 1 year ago: When was the last time that you donated to some cause and found that you were so engaged by a web-ba … more →

Tags: recession marketing, Web 2.0 video, innovative thank you page, polical marketing, learning marketing from politicians, Viral Video, Ann Holland, Obama viral video

Let yourself go, says Ash Gupta

Christine Gupta wrote 1 year ago: MarketingSherpa has just published its ‘Marketing Wisdom for 2008′ and once again we … more →

Tags: facebook, linked in, LinkedIn

Doubling conversion rates: MarketingSherpa case study

Billy Shih wrote 1 year ago: MarketingSherpa is giving us a lot of love recently with The Weather Channel case study and now one … more →

Tags: Methodology, Why Test?, landing page optimization, Testing Techniques, Multivariate Testing, Case Study, Smartsheet

225% Lift MarketingSherpa Case Study

Billy Shih wrote 1 year ago: One of our good clients The Weather Channel were invited by MarketingSherpa to do a case study on a … more →

Tags: landing page optimization, Multivariate Testing, Case Study, landing page, the weather channel

NEW Email Marketing Research!

Erica DeWolf wrote 1 year ago: MarketingSherpa’s 2008 Email Marketing Benchmark Guide was recently released and is available … more →

Tags: New Marketing, eMail Marketing, Education, web design, stats, statisitics, Metrics, email marketing research, Benchmark Guide

How to Fix Your Email Deliverability - 4 Easy Strategies to Lift Deliverability2 comments

Andrew Kordek wrote 1 year ago: MarketingSherpa has a great case study today on email deliverability. One of the practices that my o … more →

Tags: Business, eMail Marketing, High Tech Marketing, Marketing, marketingsherpa.com, Software, , bounce rates, Copy


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