Blogs about: Marti Barletta
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When Marketing to Women, Don’t Be A Man: Ask For Directions
To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from th… more →
She-conomy
Oprah to Boomers: Drop Dead
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wrote 5 months ago: Stop the presses! Did Oprah really say she would pursue a younger demographic because after forty, w … more →
Women In Leadership & Business Conference Well Worth Attending
wrote 1 year ago: Last month I had the privilege of attending the Women in Leadership and Business Conference held at … more →
The Go Girl 3: Marketing to Women Pioneers
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wrote 1 year ago: Happy Women’s History Month! During this time of celebration and reflection, we wanted to celebrate … more →
When Marketing to Women, Don't Be A Man: Ask For Directions
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wrote 1 year ago: To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings … more →
Blog Soup 2011.11.06. Entrepreneurship, Start Ups, and Babes
wrote 1 year ago: Blog Soup by Stan Faryna Blog Soup 2011.11.06. Entrepreneurship, Start Ups, and Babes … I miss … more →
PrimeTime Women: A book review by Bob Morris
wrote 1 year ago: PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta Ka … more →
Marketing to Women: A book review by Bob Morris
wrote 1 year ago: Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment … more →
Plum District is Having Our First National Sales Conference!
wrote 1 year ago: Plum District is excited to host our first national sales conference, starting today and running thr … more →
Challenging Popular Myths about Who Controls Household Spending
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wrote 2 years ago: Who controls consumer household spending? Women ... men ... or both?Among the “everyone knows” facto … more →
Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer?
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wrote 2 years ago: According to eMarketer, boomers, whose median age is 55, spend more time and money online than any o … more →
Idea Incubator 7: Ignite Creative Collaboration
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wrote 2 years ago: As important as ideas themselves is giving yourself and others the opportunity to have them. A singl … more →
Build Business Confidence
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wrote 2 years ago: Although my strength is in creativity where risk-taking is essential and chronic, taking risks is al … more →
No matter what you sell, you need to know….
wrote 3 years ago: Marti Barletta was among the first to “get it” in terms of how influential women are during a purcha … more →
If we're beautiful just the way we are, why do those Dove 'Real Beauty' ads tell us we need to buy their skin firming creams?
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wrote 3 years ago: It was a truly brilliant stroke of marketing genius, this Dove Campaign for Real Beauty. Over the pa … more →
Clutters: How to unclutter your life (1)
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wrote 3 years ago: TIP 1: Focus on your strengths We spend so much time focusing on our weaknesses and trying to improv … more →
Prioritize to Pursue Potential
wrote 3 years ago: The economic eyes are upon us. It was encouraging to women in business when Tom Peters noticed us an … more →
Sustain Strength
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wrote 3 years ago: Working on weakness is seductive. It has the illusion that we can plaster up the cracks, oil the squ … more →
Verbal Gumption
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wrote 3 years ago: I have been in Winnipeg for a few days, celebrating Christmas with my husband’s family. I was … more →
Male Marketers, Don’t Tell a Woman She Needs More Time… She Already KNOWS That.
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wrote 3 years ago: I love this book from Michael Silverstein and Kate Sayre. It’s titled Women Want More: How to Captur … more →
