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Blogs about: Martin Lindstrom

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Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

eriklydecker wrote 3 weeks ago: Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn man … more →

Tags: book

You want it, I want it

brainnurse wrote 4 weeks ago: I’m reading a pretty interesting book that’s part neurology, part sociology, called, cle … more →

Tags: Uncategorized

The new consumer journey and the role of marketing

holytornado wrote 1 month ago: The new consumer journey A while back, I attempted to create a model the way companies need to lever … more →

Tags: Social Marketing, Advocacy, Brand, brand affinity, Brand detractors, buyology, bzzAgents, community marketing, Consumer journey

The Psychology of Buying

Ed Lee wrote 1 month ago: Great video from Martin Lindstrom, the author of Buyology. (free chapter here) Some interesting tips … more →

Tags: Integrated Marketing, buyology, Psychology, Buying, Point of Sale

Buy.ology Book Brief - BNet

Leigh wrote 1 month ago: Link surfing following my previous post, I’ve come across another great video on Martin Lindst … more →

Tags: Audiences, Strategy & Marketing, Toolbox, Marketing, Buy-ology, neuromarketing, Retail Strategy, Shopping, why we buy

Martin Lindstrom, Buyology: Why We Buy Stuff1 comment

Leigh wrote 1 month ago: Here’s a great video featuring Martin Lindstrom, author of Buy.ology and neuromarketing guru, … more →

Tags: Audiences, Strategy & Marketing, Toolbox, Marketing, Buy-ology, neuromarketing, Retail Strategy, Shopping, why we buy

Take the TRAITS Survey and See What Really Drives Choice

Ivana Taylor wrote 1 month ago: As marketers, the holy grail of any survey method or model would have to be something that could hel … more →

Tags: marketing strategy, Buyology: Truth and Lies About Why We Buy, Dan Ariely, Decision Making, Duke University, functional magnetic resonance imaging, Marketing, social sciences

WORLD | SOLETIN C DEFENSE ...MARLBORO MAN

fevangelista wrote 3 months ago: How about this ad by CarbonGroup, Budapest, for Soleting C Defense — against the damages caused my s … more →

Tags: buyology, Marlboro, neuromarketing, Philip Morris, Soletin C Defense, subliminal advertising

Brilliant marketing made simple - Trust the creative heart.1 comment

Trenchwars wrote 4 months ago: “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a … more →

Tags: Buy-ology, digital agencies, judy shapiro, Online Advertising, Online Marketing, Research, Social Media, advertising, advertising agencies

Buy.ology by Martin Lindstrom - Why We Buy?2 comments

Mush wrote 4 months ago: Find out how everything we believe about why we buy is wrong. A must-read for anyone who buys or sel … more →

Tags: Work, Business, Books, buyology, why we buy

Marketer suggestion: go for single serve!

klimantavicius wrote 4 months ago: Yesterday, I was confronted with an interesting idea on brand building during tough times in a recen … more →

Tags: Marketing Related, Brand Strategy, single-serve, purchase behavior, higher margin, lower price

The Alchemy of Digital Marketing As Inspired by Renaissance Masters 3 comments

Trenchwars wrote 4 months ago: Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces … more →

Tags: Emarketing, Online Advertising, Viral marketing, brand awareness, advertising, Online Marketing, Social Media, Internet, profitable business model

buy.ology - Truth and Lies About Why We Buy

lifeenrich wrote 4 months ago: Author: Martin Lindstrom I picked up this book primarily because I’ve always been fascinated b … more →

Tags: Books, buy.ology Truth and Lies About Why We Buy

Buyology - The neuro science behind why we buy1 comment

Tim de Jardine wrote 5 months ago: Marketing is coming of age. There is a hot new science that analyses the ways in which we buy, it is … more →

Tags: Neuro-marketing, Marketing, Sales

BRAZIL | SUBLIMINAL ANTI SMOKING CAMPAIGN

fevangelista wrote 6 months ago: If this one isn’t effective, then I don’t know what will! …even though, according … more →

Tags: Brazil, anti smoking, Cigarettes, buyology, subliminal advertising, Research

Rockstars of Tomorrow

Piotr J wrote 6 months ago: Marketing something that people can’t really physically see or touch isn’t easy, but that hasn’t sto … more →

Tags: advertising, Marketing, Ajay Bhatt, Brandsense, Intel, microprocessors, Pentium

Buyology

hmb wrote 6 months ago: by Martin Lindstrom i personally haven’t read this book myself. Waiting for my colleague to fi … more →

Tags: Books, buyology, advertising

Buyology tips - Martin Lindstrom

Sid wrote 6 months ago: Buyology Futility of anti-smoking warnings on cigarette packs: “A brain-imaging experiment I c … more →

Tags: Marketing, neuromarketing

Buyology | Motor Neurons | Marketing | Brands

barbarareiner wrote 6 months ago: Several weeks ago, a text AD AGE news alert arrived in my inbox: VIDEO: Brain Scanning Religious Min … more →

Tags: Holistic Marketing, Branding, buyology, Carl Jung - Man and His Symbols, fMRI, motor neurons, neuromarketing, sensory markers, SST


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