Two days ago, I attended a conference by brand-guru Martin Lindstrom where he developed the themes of his last book, Buy-ology. The audience was principally made of business executives and marketing a… more →
eriklydecker wrote 3 weeks ago: Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn man … more →
brainnurse wrote 4 weeks ago: I’m reading a pretty interesting book that’s part neurology, part sociology, called, cle … more →
holytornado wrote 1 month ago: The new consumer journey A while back, I attempted to create a model the way companies need to lever … more →
Ed Lee wrote 1 month ago: Great video from Martin Lindstrom, the author of Buyology. (free chapter here) Some interesting tips … more →
Leigh wrote 1 month ago: Link surfing following my previous post, I’ve come across another great video on Martin Lindst … more →
Leigh wrote 1 month ago: Here’s a great video featuring Martin Lindstrom, author of Buy.ology and neuromarketing guru, … more →
Ivana Taylor wrote 1 month ago: As marketers, the holy grail of any survey method or model would have to be something that could hel … more →
fevangelista wrote 3 months ago: How about this ad by CarbonGroup, Budapest, for Soleting C Defense — against the damages caused my s … more →
Trenchwars wrote 4 months ago: “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a … more →
Mush wrote 4 months ago: Find out how everything we believe about why we buy is wrong. A must-read for anyone who buys or sel … more →
klimantavicius wrote 4 months ago: Yesterday, I was confronted with an interesting idea on brand building during tough times in a recen … more →
Trenchwars wrote 4 months ago: Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces … more →
lifeenrich wrote 4 months ago: Author: Martin Lindstrom I picked up this book primarily because I’ve always been fascinated b … more →
Tim de Jardine wrote 5 months ago: Marketing is coming of age. There is a hot new science that analyses the ways in which we buy, it is … more →
fevangelista wrote 6 months ago: If this one isn’t effective, then I don’t know what will! …even though, according … more →
Piotr J wrote 6 months ago: Marketing something that people can’t really physically see or touch isn’t easy, but that hasn’t sto … more →
hmb wrote 6 months ago: by Martin Lindstrom i personally haven’t read this book myself. Waiting for my colleague to fi … more →
Sid wrote 6 months ago: Buyology Futility of anti-smoking warnings on cigarette packs: “A brain-imaging experiment I c … more →
barbarareiner wrote 6 months ago: Several weeks ago, a text AD AGE news alert arrived in my inbox: VIDEO: Brain Scanning Religious Min … more →