10. yılını kutlayan MARKA Konferansı, yeni konu ve konuklarıyla tüm katılımcılara farklı bir deneyim yaşatmak için hazırlanıyor.

Konuşulmamış konular, Türkiye’ye gelmemiş konuşmacılar, ilham veren MARKA hikayeleri ve çok daha fazlası yine MARKA 2009′da…

Christian Louboutin moda dünyasını peşinden koştururken MARKA 2009′da büyülü kırmızı tabanlı ayakkabıların belki de sırrını açıklar kim bilir?

Tom Dixon alışılmışın dışına çıkan tasarımlarıyla bizi şaşırtacak.

Stefan Sagmeister tüm oyun bozanlığıyla grafik tasarımında zeka ve mizahı buluşturacak.

Jerry Hall cazibesini konuşturacak.

Ze Frank sosyal medyada yarattığı sihiri ve viral pazarlamayı anlatacak.

Martin Roll yerel markaların yeni pazarlarda nasıl zirveye ulaşabileceğini aktaracak.

Jonathan Banks tam trend dedektifiyken   tüketici trendlerinin nasıl yakın takipçisi olunacak paylaşacak.

Dean Aragon ve Guy Murphy diğer konuşmacılar…

2010′da İstanbul MARKA 2009′da her anı fotoğraflayacak, en keyifli en özel anları paylaşacak.

Yaratıcı , estetik, farklı , dinamik , çok konuşulacak olan konferansın çekim gücü olacak…

17-18 Kasım 2009 Çırağan Palace Kempinski’de görüşmek üzere…

A couple of readers of this blog told me that they enjoyed my posts on the weekend highlights, probably because they are shorter than my usual long posts on various topics.

So, for this weekend, here they are:-

KENZO GOES TECH

Beside tracking technology, social and new media news, my RSS aggregator is full of fashion and design blog feeds – I do love fashion.

So, when I went to the mall today and saw the Kenzo Ryoko fragrance Collection, couldn’t resist mentioning it here.

Anyone would have mistaken the unconventional Ryoko “bottle” for a pretty computer mouse. The palm-sized “bottle” is sleek and the collection comes in a range of candy colours and moods! Irresistible!

And yes, ok, I bought one. (PS: available for both men and women).

PUTTING THE TECH INTO TECH PR

The friendly ghost, a copywriter in tech PR wrote:-

I know there’s an argument that ‘non-technical’ people (whatever that means) might be better at tech PR because they get a new, fresh angle on what’s good about it, and the mechanics of PR should operate no matter what specialism you adopt.

But I do think there are often astonishing gaps in people’s knowledge which, to my mind, put them below the bar for truly grasping what they’re actually supposed to be talking about.

The question here is, whether or not PR folks who are handling tech products, clients or companies should at least have a certain amount of technical knowledge in order to be able to talk sense when communicating to media and audiences. I’ve given my thoughts in his post, what do you think?

SETH GODIN’S NEW BOOK

Shortly after releasing The Dip – a book that I really enjoyed, Godin is going to launch his next book in a couple of months time. The new book, titled Meatball Sundae “is going to be focusing on Internet and new marketing and the fourteen trends that change everything.”

For those folks who enjoys his book ad can’t wait for the next one to launch, Godin is going to publish a thought piece from the book every Monday for the next few months on his blog. Check it out!

Last week, my colleague, Wei gave me a book – Asian Brand Strategy and autographed by Martin Roll when he was last in Singapore for the Global Brand Forum.

Soon, I’ll need not only a new bookshelf but a new room to accommodate my fast-growing collection of books. And yes, I do read silly chick lits, literatures/ novels and other non-”business/ communications/ PR” books.