Blogs about: Mature Market
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Mature Market Experts Stat of The Day: The Collapse Of The RV industry
Mature Market Experts: more mature market news and stats more often – The collapse of the RV industry- According to the Warranty Week, no segment seems to have been harder hit by the recent rece… more →
Mature Market Experts
The boomers are dying! The boomers are dying!
chaptertwoblog wrote 1 month ago: The boomers are turning their considerable attention to dying. And since they do everything on a big … more →
"Average American" household now only 22% of U.S.
chaptertwoblog wrote 1 month ago: “The concept of an average American is gone, probably forever.” – Peter Francese, American Dem … more →
"Honey, who shrunk the middle class?"
chaptertwoblog wrote 1 month ago: If you’re old enough to remember Stanford University’s brilliant segmentation study, Values & Li … more →
Boomer marketing challenge: Generation is easy to label but hard to define.
chaptertwoblog wrote 1 month ago: Anyone who has read a newspaper can tell you that there are about 80 million boomers (b. 1946-1964) … more →
Why target the mature market? That's where the people and the money are.
chaptertwoblog wrote 1 month ago: “I have discovered that one of the most important characteristics of most economic trends is that th … more →
Mature adults are asking marketers, “You talkin’ to me? You talkin’ to me?”
chaptertwoblog wrote 1 month ago: There are two kinds of trends that every marketer needs to watch. There is the overnight sensation, … more →
What Clint Eastwood can teach us about being truly alive -- at any age.
chaptertwoblog wrote 1 month ago: One of the blockbuster movies of 2008 was “Gran Torino,” starring then-77-year-old Clint Eastwood. H … more →
Why your health might start improving at age 65.
chaptertwoblog wrote 1 month ago: When I was younger I thought that health insurance was a legitimate business. Then came the focus on … more →
How to stop feeling old: Stop talking like you are.
chaptertwoblog wrote 1 month ago: My wife and I are boomers (ages 46 and 48 respectively), and we have lots of friends in mid-life. Wh … more →
Life is like a visit to the optometrist.
chaptertwoblog wrote 1 month ago: For most of us, life is like a visit to the optometrist: Every time we go, we see things differently … more →
Don’t worry, be old.
chaptertwoblog wrote 1 month ago: We all have something we worry about most of our lives: Getting sick, losing a loved one, losing our … more →
The old neighborhood is changing.
chaptertwoblog wrote 1 month ago: The younger generation is growing older at a faster pace than any other previous U.S. generation. An … more →
Another one bites the dust!
inmyprime wrote 5 months ago: This week has seen the demise of yet another high budget, high profile over 50s social networking/li … more →
Just who are we talking about?
inmyprime wrote 6 months ago: As you may be very well aware Age Concern and Help the Aged have merged and, last Friday, we attende … more →
Shopping centre performance, a global snapshot
cordthinking wrote 6 months ago: Recent reports highlight difficulties of trading in a global slowdown. Evidence shows UK and US mark … more →
ASDA be a good thing
inmyprime wrote 6 months ago: Okay, I liked it so much I stole the headline. “It” being a report in May’s Saga magazine that ASDA … more →
The Nose Knows: Boomers = "booming" sales
fragranceinsights wrote 6 months ago: Although the 18-39 demographic has always been the most pursued by marketers, baby boomers - those b … more →
Pensioner? Moi?
inmyprime wrote 7 months ago: It would be nice to think that this was irony, but somehow I think they just really don’t get … more →
Maturity: a mystery for marketers
inmyprime wrote 7 months ago: Our website www.inmyprime.info is now well-established and continues to be well-visited (go on, have … more →
