Blogs about: Max Healthcare
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The Silly Question of RoI in Healthcare Marketing
The other day I was with Dr. Jadhav who heads the Marketing function at the well known Narayan Hrudayalaya in Bangalore. Dr. Jadhav was keen to use radio for his hospital’s communication needs a… more →
Anas' Weblog
The Silly Question of RoI in Healthcare Marketing
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wrote 3 weeks ago: The other day I was with Dr. Jadhav who heads the Marketing function at the well known Narayan Hruda … more →
Doctors and Healthcare Advertising in India
wrote 1 month ago: Many years ago when I worked at a hospital chain, our advertising agency had come up with a campaign … more →
My experiences at the Indraprastha Apollo Hospitals
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wrote 3 months ago: The other day I landed at the Indraprastha Apollo Hospitals, a stone’s throw away from my resi … more →
Marketing With In
wrote 6 months ago: Here is an interesting exercise that I recommend hospital marketers to try out with their colleagues … more →
Wither New Hospitals???
wrote 7 months ago: The other day I was with a friend who works for a hospital in New Delhi. While we chatted, he casual … more →
The Healthcare Opportunity in India
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wrote 9 months ago: Everybody acknowledges that the healthcare industry in India has a lot going for it. Patients from a … more →
The Power of a Compelling Story in the Marketing of a Hospital
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wrote 10 months ago: Many years ago, when I worked at Max Healthcare, I met an elderly man whose grand daughter had had a … more →
Helping Turn the Clock Back-Thoughts on Cosmetic Surgery
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wrote 10 months ago: Plastic Surgeons are a rare breed. With in the medical circles they are known as the artists ( in co … more →
Incubating New Ideas in a Hospital
wrote 12 months ago: New Product and service lines always provide an opportunity for healthcare marketers to reconnect wi … more →
Air pollution can lead to lung cancer
wrote 1 year ago: Air pollution can lead to lung cancer By Dr Amit Bhargava Long-term exposure to the air pollution si … more →
A Recent Experience with a TPA
wrote 1 year ago: A few days ago a colleague mentioned to me that his wife has developed a painful swelling on the und … more →
For a Hospital 'Doing Good' is Great
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wrote 1 year ago: ‘The business of Healthcare allows you to do good, and maybe also make money’, Analjit S … more →
Service Recovery and Word of Mouth Hospital Marketing
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wrote 1 year ago: Goof ups in hospitals are always round the corner. I dare suggest that quite often they are unavoida … more →
Marketing a Hospital to those Next Doors
wrote 1 year ago: Marketing a hospital to those in the neighbourhood is often looked upon as the ‘low hanging fr … more →
On the Back of a Star
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wrote 1 year ago: The star syndrome is a common phenomenon, which dazzles many a newly minted hospital. I have been pa … more →
The Marketing of a Doctor
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wrote 1 year ago: Do doctors need Marketing ? I have worked for more than 8 years in healthcare services Marketing and … more →
Private Equity Investment: Indias Healthcare Industry
wrote 2 years ago: IntroductionFor several years, private equity firms have recognized the profit potential of India’s … more →
