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	<title>mba-college-in-bangalore &amp;laquo; WordPress.com Tag Feed</title>
	<link>http://en.wordpress.com/tag/mba-college-in-bangalore/</link>
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	<pubDate>Sat, 25 May 2013 23:54:19 +0000</pubDate>

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<title><![CDATA[Financial Educational Workshop by SEBI]]></title>
<link>http://marcbschool.wordpress.com/2013/05/14/financial-educational-workshop-by-sebi/</link>
<pubDate>Tue, 14 May 2013 05:49:24 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/05/14/financial-educational-workshop-by-sebi/</guid>
<description><![CDATA[The US Financial Literacy and Education commission defines financial literacy as “the ability to mak]]></description>
<content:encoded><![CDATA[<p>The US Financial Literacy and Education commission defines financial literacy as “the ability to make informed judgments and to take effective actions regarding the current and future use and management of money”. The intent of financial education is to concentrate on financial activities and behavior that promote general financial well-being and health.  Along this line, management education has a bigger role to educate the management students to explore the philosophy of financial education that can help them in taking intelligent financial decision.</p>
<p>A workshop was organized at <a href="http://www.marcbschool.com/">MARC school of Busines</a>s campus on 4<sup>th</sup> of May, 2013 and the theme of the workshop was “Financial Planning for young investors”. It was jointly organized by Security and Exchange Board of India (SEBI) and National Institute of Security Markets (NISM). Conducted by Prof. T. S. Vidyasagar, the objective of the workshop was to spread financial education and promote savings and investments. Prof T. S. Vidyasagar is Resource person for SEBI and he has specialized in Strategic Management, Marketing &#38; Sales, Entrepreneurship, Training and development, Brand Management and Event Management in Pharmaceutical and natural products industry. Currently, he is associated with Thimma Performance Consultants Group.</p>
<p>Individuals take a wide range of financial decisions in a life-time that include saving for retirements, managing credit wisely, budgeting, tax and estate planning, insurance etc. Each of these decisions is prompted by emergence of needs. To make informed decisions, the basic knowledge of finance and investment is necessary. Mr. Vidyasagar contextually explained that, an individual tends to spend the personal earnings before deciding on the remaining amount that can go under savings. However, this is not an intelligent approach for a better financial future. The preference should first be given to saving a fixed amount after which remaining amount can be spent for personal needs and expenses. This helps in maintaining a consistency in building up brighter future. He further went to in-depth understanding of financial management and stock market and how these play a pivotal role in the economy.</p>
<p>It was a learning session for the management students of <a href="http://www.marcbschool.com/">MARC</a> as they explored the world of financial management. “Amazing class of SEBI which compelled us to think about the stock exchange, savings and how to play with your money”, Mr. Shashank Verma said. Another Student of <a href="http://www.marcbschool.com/">MARC</a>, Mr. Om Prakash Pandey said, “SEBI class was very knowledgeable and meaningful. In that class, I have understood how we can invest are money in a logical way, how I can become a smart investor in stock market, how stock market is predicted by the knowledgeable investors. SEBI have lot of short term Courses for the students which are use full in future.” A delighted Mr. Dipankar Roy, student of <a href="http://www.marcbschool.com/">MARC School of Business</a> expresses his experience here, “Thank you so much for facilitating such kind of opportunity. The SEBI session was really informative. How we can make our investment more valuable and perfect with the help of markets fundamental analysis and technical analysis. We also came to know the quantitative analysis which includes looking at revenue, expenses, asset and liabilities and all the other financial aspect of the company, all these are the cornerstone of investing. All these geared up my interest to feed more information regarding stock and share market. So that no one can make fool in future. I would like to thank my Institute, SEBI and Government of India for such kind of initiative.”</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our <a href="http://www.marcbschool.com/">website</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook </a></p>
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<title><![CDATA[Various Entry options across Industries]]></title>
<link>http://marcbschool.wordpress.com/2013/05/02/various-entry-options-across-industries/</link>
<pubDate>Thu, 02 May 2013 07:05:09 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/05/02/various-entry-options-across-industries/</guid>
<description><![CDATA[Mr. Pavan V MurthySenior Implementation Analyst at GT Nexus, India An MBA degree is widely recognize]]></description>
<content:encoded><![CDATA[<div id="attachment_196" class="wp-caption alignright" style="width: 210px"><a href="http://marcbschool.files.wordpress.com/2013/05/picture-002.jpg"><img class="size-full wp-image-196  " title="Mr. Pavan V Murthy" alt="Picture 002" src="http://marcbschool.files.wordpress.com/2013/05/picture-002.jpg?w=200&#038;h=200" width="200" height="200" /></a><p class="wp-caption-text">Mr. Pavan V Murthy<br />Senior Implementation Analyst at GT Nexus, India</p></div>
<p>An <a href="http://www.marcbschool.com/">MBA</a> degree is widely recognized as one of the most popular educational programmes that provide direct access to the vast corporate domain prevailing across the world. Not only corporate  but different sectors such as rural and government controlled sectors require <a href="http://www.marcbschool.com/">MBA</a> students to fill up the requirement of human capitals. However, an <a href="http://www.marcbschool.com/">MBA</a> student, during the <a href="http://www.marcbschool.com/Program.aspx?page=MBA">MBA course</a> rarely gives any importance to selecting the proper field which fits his/her personal interest. And very often students find it difficult to choose the correct entry gate to the interested field. Lack of prior knowledge about the work profile, requirement, company and industries often places a student in a job which doesn&#8217;t fit individual personal interest. This is erosive of a career to work on something which doesn&#8217;t fit to personal interest and often gives rise to various conflicts including cognitive dissonance. This is detrimental to both the organization as well as the one&#8217;s personal career. And this creates an important need to understand the “Various entry options across industries”. This was the topic of discussion in a guest lecture organized on 15<sup>th</sup> of April at <a href="http://www.marcbschool.com/">MARC campus</a>.</p>
<p>The guest of the session was Mr. Pavan V Murthy, Senior Implementation Analyst at GT Nexus, India. Previously worked with Bosch, India as a senior officer of corporate logistics and purchase, Mr. Pavan has over 9 years of experience with international exposure to IT, logistics infrastructure and supply chain industry. In the interactive sessions, he raised a few mind-blogging questions for the students about the type of specializations, industries and their sub-domains.</p>
<p>There are four different types of industries:</p>
<ul>
<li><i>Core industries</i> (Primary): Coal, Mining, Steal, oil etc. (Manufacturing)</li>
<li><i>Secondary:</i> Auto, chemical, pharmaceutical</li>
<li><i>Services:</i> IT, ITES, FMCG, Travel (Tertiary)</li>
<li><i>Others:</i> Sports, Media, Food, Fashion (Quaternary and Quinary)</li>
</ul>
<p>Each industry has different contributions to the total GDP in India. Mr. Pavan presented an estimated figure for the same as shown below:</p>
<ul>
<li>Core: 28%</li>
<li>Secondary 17%</li>
<li>Services 54%</li>
<li>Others 1%</li>
</ul>
<p>These different contributions are major indicators of GDP of an economy and any subsequent changes in their industrial production affects the GDP to the extent of the contribution.</p>
<p>Mr. Pavan then extrapolated this discussion to understanding specialization based entry into various industries. For various specializations, entry points are different and subsequent career growth takes place only after a suitable entry into a suitable profile and company happens.</p>
<p>For <b>Marketing/Sales </b>specialization, focus should be given to roles and functions as opposed to conventional approach of giving priority to industry, company, brand names and size of the corporations. He emphasized that working with a smaller organization gives a better role and satisfaction compared to big organizations where the role of an employee is too miniature compared to the whole size of the organizations. Better learning comes from bigger roles not bigger organizations that one works in. As far as Sales/Marketing roles are concerned, the entry point is usually as the role of a sales trainee which then grows into country manager through sequentially upgraded roles in product level and regional level, respectively. He also quoted one important aspect for the prospective sales &#38; marketing professionals, “Be prepared for the worst as the competition is very high in sales”</p>
<p><b>Consulting</b> is a good choice for students willing to work as subject matters expert. Consulting companies can be categorized on the basis of the matter of expertise. Strategic Consultants offer strategic solutions to clients (Ex; McKinsey, Boston Consultancy Group), Tactical Consulting agencies offer tactical solutions (Ex.: Accenture, KPMG) and Operation Commuting Consultancy services offer solutions on operations related issues (Ex: Infosys, Wipro, TCS etc.)</p>
<p>The<b> finance</b> specialization students usually have three different types of organizations to work in:</p>
<ul>
<li>Banking Sector</li>
<li>Non-banking financing companies</li>
<li>Mutual Fund</li>
</ul>
<p>In <b>Human Resource</b> field, there are two types of specializations. HRM (Human resource management) is more about research management. HCM deals in human capital management.</p>
<p>Talking about <b>Emerging Opportunities, </b>Mr. Pavan pointed out to a few potential industries where MBA students can leverage on for high-growth job profile. These are:</p>
<ol>
<li><b>   </b>Analytics, Big data</li>
<li><b>   </b>Cloud technology</li>
<li><b>   </b>Energy and utilities</li>
<li><b>   </b>Infrastructure</li>
<li><b>   </b>Retail</li>
<li><b>   </b>E-commerce</li>
<li><b>   </b>Mobile technology</li>
</ol>
<p>It was a very interactive session and the students were delighted to explore a systematic flow of growth for various job roles corresponding to various industries that are offered to the students. The essence of this discussion was very pertinent to the students of <a href="http://www.marcbschool.com/">MARC School of Business</a> as can be observed from the warm and interactive response from the students attending the session.</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our <a href="http://www.marcbschool.com/">website</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook </a></p>
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<title><![CDATA[Life at MARC School of Business (II)]]></title>
<link>http://marcbschool.wordpress.com/2013/04/09/life-at-marc-school-of-business-ii/</link>
<pubDate>Tue, 09 Apr 2013 06:42:34 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/04/09/life-at-marc-school-of-business-ii/</guid>
<description><![CDATA[So, here we take you through another two write-ups on the journey of life at a junction called MARC]]></description>
<content:encoded><![CDATA[<p>So, here we take you through another two write-ups on the journey of life at a junction called <a href="http://www.marcbschool.com/">MARC School of Business</a>. And as you will discover, life at MARC is not only about regular classroom teachings. It is more about a holistically approached way of understanding business education through mutual interaction, discussion, experience sharing, subsequent understanding and imbuing oneself with a better sense of knowledge and wisdom.</p>
<p><span style="text-decoration:underline;">Article by Ms. Leepha: </span></p>
<p><b><a href="http://www.marcbschool.com/">MARC B-Schoo</a>l…my life’s awakener…</b></p>
<p>Every day I wanted to fly with my wings of ambitions, every day I wanted to attain and feel the real sense of my dream ..tring tring…</p>
<p>“Leepha you’re selected for MBA course at <a href="http://www.marcbschool.com/">Management Academy and Research Centre</a>”….and from that day onwards life has never seemed so interesting to me.</p>
<p>I cherish my every single moment of my induction programme.</p>
<p>“Tell me and I forget, teach me and I may remember, involve me and I learn.”, as quoted by Benjamin Franklin, seems to be more profound to me now, and it is indeed.</p>
<p>This is how MARC helps us like an awakener to enlighten our dreams and move towards our goal to become a successful manager, entrepreneur and also a better human being.</p>
<p>It’s the best place to rediscover yourself and refine your talents. Every day you learn and transform into a better individual. It’s simply a combination of learning and fun.</p>
<p>I believe, it’s my privilege to be a student in MARC. I take complete pride in being a part <a href="http://www.marcbschool.com/">MARC</a> family.</p>
<p>Thank you.</p>
<p><span style="text-decoration:underline;">Article by Mr. Nithil B. A. :</span></p>
<p><b>MY EXPERIENCE AT <a href="http://www.marcbschool.com/">MARC B-SCHOOL</a></b></p>
<p>First of all I would like to tell you that I have opted the right kind of college that I had wished studying MBA for, i.e. <a href="http://www.marcbschool.com/">MARC School of Business</a>. I am saying it very confidently because I’m sure that after I walk out of this college with a MBA degree in my hand, I would start thinking differently from others, which would definitely fetch me with an identity in the corporate world or at the society.</p>
<p>To start with, frankly, initially my experience with this college had demotivated me in terms of my personal behaviour which I have taken in a positive note but at the same time it has motivated me and made me realize what am I actually in this world and where do I stand exactly when compared to others. At the beginning of the course I had put a question to myself, whether I can really go with it or not? But the teaching faculty here made it so simple for me to understand things better and made myself find an answer for my question that, why can’t I do? I can do it. After a few days, I felt very happy when I found the answer myself that I can do it and I will do it. Not only the teaching staff, but also the non-teaching staffs have helped us a lot in what we ask for.</p>
<p>We have students here from both northern and southern parts of India. They are all very friendly, caring and helpful in nature. I really enjoy spending time with them. We will discuss the topics related to academics and at the same time we will discuss about the current affairs that takes place in various sectors. By discussing these topics, we exchange ideas, our perceptions, thoughts etc. with one another.</p>
<p>I was a student of the kind where I used to believe and trust only on academics rather than being practical. Now I have come to know that academic part is only a tiny part of MBA. The larger part is concerned with being practical and connecting the subject to the live world. I was not able to sit and concentrate in a class for more than 45min in the beginning, but when I joined this college I was shocked to see that the classes were held for 2 long hours. For this reason I have bunked many of the classes in my 1<sup>st</sup> semester. Later, the college made me understand why I should sit for such a long time. They gave me a simple example that when I start working at a company I can’t bunk or give weightless reasons that I can’t work. So they are making us know how will the work life will be in future right now, which is very helpful for us to understand.</p>
<p>To conclude I would say that pursuing MBA in here is a real experience of knowing facts and figures better. The best thing here is the fee part, which is affordable. In spite of keeping the fee structure at an affordable level, the college is really providing a standardized education for the students. It also provides guest lectures and PDP(personality development programs) which helps the students know what is actually happening around the world and help suit our personality according to it. Finally I would say to all of you that I have had a wonderful experience in this college and I hope the journey continues…….</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook</a>.</p>
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<title><![CDATA[Indian Youth - A Demographic Distraction?]]></title>
<link>http://marcbschool.wordpress.com/2013/04/03/indian-youth-a-demographic-distraction/</link>
<pubDate>Wed, 03 Apr 2013 09:00:11 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/04/03/indian-youth-a-demographic-distraction/</guid>
<description><![CDATA[It sounds interesting to many to know Indian Civilization is one of the oldest civilization that has]]></description>
<content:encoded><![CDATA[<p>It sounds interesting to many to know Indian Civilization is one of the oldest civilization that has been sustaining till today, but it will be more surprising to them to know that, today this &#8220;Ancient&#8221; India is a youthful nation, with full of aspiration, ambition and hope to grow better. Guided by many great Indian minds, (a few of them as  mentioned in the article below),  the Indian youths, today, are powerful stakeholder of the nation, society and economy. However, in the complex juncture of various issues arising from the trend of development and modernization, the distraction factor has come up. What is the reason? What is the solution? Does our rich cultural and educational heritage has anything that can guide us ? Read this interesting article which compels you to introspect and seek for a better India for tomorrow. The thoughts have been penned down by <strong>Mr. Dipankar Roy</strong> and refined by <strong>Mr. Ram Powru</strong>, from <a href="http://www.marcbschool.com" target="_blank">MARC School of Business, Bangalore</a>. Happy Reading !</p>
<p><strong>I</strong>n a recent media conclave, former President APJ Abdul Kalam said &#8220;Democracy is like a Banyan tree&#8221; where the roots grow into branches before they return to the roots. In a functioning democracy, common people grow into positions of power so that they can come back and serve the common people. In leading business schools, we are taught that vision and mission are key initial steps to management success. India, by adopting a written constitution for the people, by the people and of the people has got its vision and mission right. Yet in over six decades, our vision remains far from being realised. India is a unique country that cannot be compared with any other, perhaps but with China. Quarter century ago, India and China were being talked of as architects of a new Asian Century. While China is today seen as a manufacturing hub of the world and a military superpower, India leaves an impression of an unrealised potential. What gives hope for India is its three strengths &#8211; <b><i>demography, democracy </i></b>and <b><i>knowledge-based</i></b> <b><i>economy.</i></b></p>
<p>Of the three, the demographic dividend or in other words &#8216;youth power&#8217; is often seen as the clincher. The census reports show that about 250 million Indians are in the age group of 15 to 24 and another 300 million (equal to the population size of USA) are below 15 years. Survey reports from the Ministry of Human Resources reveal that only 20 million students are enrolled in all University, colleges and vocational education institutes, this implies, less than 10% of the youth are gaining higher education. The burden of achieving the vision for a developed India thus entirely lay on the shoulders of this small section of the populace. It is this section of the nation that has to provide leadership to the other 90% of the youth and to the USA-sized population of the next generation.</p>
<p>Are the youth of today equipped to meet these challenges and can they change the destiny of India? It all depends on the quality of knowledge they are gaining from the higher education system today. Research shows that only 20% graduates are &#8216;employable&#8217; in the organized job market in India. Popular debates on the subject have been quick to point out that the education system, with its outdated curriculum and teaching methodology is not producing the skills and talent necessary to meet the competitive requirements of the modern corporate world. Yet, it is the same system that produces entrepreneurs and scientists out of the Indian youth when they work in Western countries. Such debates often miss out on questioning what the youth are really doing in their daily lives. Being a youth, I can say that majority of my contemporaries are wasting their time in unproductive activities on social media, popular electronic media and in adolescent distractions.</p>
<p>According to Facebook&#8217;s latest statistics by country, currently there are over 61 million Facebook users in the India, only behind Brazil and USA. Even though this represents only 5% of the population, it has been steadily growing at the rate of 1 million per month. The worrying factor is that half of the Facebook users in India are in the age group of 18 to 24. While modern technology is to be openly embraced, it is also important to use the technology productively and to be aware of the risks and dangers that it entails. By clicking posts and links in Facebook, the youth is compromising on their privacy and security. Data is being mined on the basis of sexual orientation, religious or political views without the knowledge of the user. Popular television content targeting the youth is designed to keep them engaged in less intellectual programming that are branded as &#8216;reality shows&#8217; like <i>Roadies</i>, <i>Indian Idol, Big Boss</i> <i>etc</i>. The peer pressure and crass consumption of imported culture leads to depression and loss of direction among the youth. 7,674 cases of suicide were recorded in six metro cities of the country in 2011 according to the National Crime Records Bureau. This, along with the alarming rise in violence and crime against women on a daily basis, has deeply dented the social fabric of the nation.</p>
<p>With demographic dividend turning into demographic distraction, can democracy save the day for the Indian youth? Pessimism and cynicism come to mind when the youth think of democratic politics. It has been in the interest of incumbent politicians to keep 90% of the youth out of the higher education system so that they can continue to perpetuate their politics of power and profit. It is also in the interest of the politicians to keep the small educated section of the youth distracted and disillusioned from the real issues of the nation. News media also has in its interest to sensationalise and trivialise current affairs to increase its viewership ratings and not to ask hard questions.</p>
<p>With demography and democracy failing, is the knowledge economy the only outlet for the youth to take India on the path of progress? The previous generation has shown that despite the politics and society, islands of success can be created by India&#8217;s knowledge workers. For thousands of years, India has played host to sources of knowledge in philosophy, medicine, arts, metallurgy, astronomy, mathematics, religion and other faculties through its renowned ancient Universities (Nalanda, Takshashila, Vikramsila, etc). At various stages in history, it has been the youth that has led India to glory whether it is Chandragupta Maurya who united the nation, or Gautama Buddha who enlightened the world with ideas of peace, or Bhagat Singh and his friends who espoused freedom, or Swami Vivekananda who took Indian philosophy to the global platform that later inspired inventions in nuclear physics.</p>
<p>It is long overdue that our higher education system departs from the British colonial format of examination-oriented learning and is transformed into a holistic learning that inculcates ethics, philosophy, critical thinking and revival of ancient knowledge systems. By including current affairs into the curriculum and by inscribing nationalistic values into the subject matter, this small section of the youth that I represent can be dissuaded from the unproductive distractions and can transform India to achieve her national vision and mission.</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook<br />
</a></p>
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<title><![CDATA[International Marketing and The Career Ahead !]]></title>
<link>http://marcbschool.wordpress.com/2013/03/29/international-marketing-and-the-career-ahead/</link>
<pubDate>Fri, 29 Mar 2013 14:51:07 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/03/29/international-marketing-and-the-career-ahead/</guid>
<description><![CDATA[There is no geographical boundary of a business idea; the world has become a village. Globalization]]></description>
<content:encoded><![CDATA[<p><strong>There is no geographical boundary of a business idea;</strong> the world has become a village. Globalization has made the globe a smoother place to carry out business operations irrespective of diverse political, legal and socio-cultural setup in hundreds of countries. However, there is a greater need of an intelligent understanding of this diverse nature and customizing the business process in order to sustain.  As far as Indian business environment is concerned, post-liberalization scenario has drastically raised the need of better understanding of the way of doing business internationally.  And management education does play a pivotal role here.</p>
<p>With a sole purpose to enlighten the students with how marketing effort works in international context, a guest lecture was organized at MARC School of Business on 25<sup>th</sup> March, 2013. Ms. Kaya Choudhury, Consultant with Forum International, Germany addressed the students on the essence of International Marketing. In the interactive session, she presented a vivid picture of international marketing. Understanding, devising and executing a global strategy to accomplish a successful international marketing program needs a holistic effort that integrates multiple functional understanding by encompassing political, legal, cultural, Economic, Social and technological condition that prevails in any market or country. With reference to a number of examples in this context, Ms. Keya also emphasized the need of well-coordinated effort in executing the 4P’s of Marketing in international context.</p>
<p>It was a very engaging session with Ms. Keya Choudhury. Moreover, the students of MARC were jubilated to learn some important lessons of International Marketing. And, this can be inferred from the three articles written by the students of MARC School of Business wherein they share their experience and learning from the guest lecture. Read below the students’ verse of their experience.</p>
<p><span style="text-decoration:underline;">Article By Varsha  S.</span></p>
<p style="text-align:center;"><strong>Yes, Marketing can be International too!</strong></p>
<p>Another busy day at campus, I notice there is a one-hour scheduled session on &#8220;International Marketing&#8221;. I wondered what would be &#8216;international&#8217; about marketing. Being unaware of the existence of such a discipline within management studies, I gained valuable knowledge in a brief session delivered by Ms Keya Choudhary, a consultant with Forum International, Germany.</p>
<p>In her presentation on how to be successful in international business, Ms Keya Choudhary mentioned that the common behavior in all successful businesses is that they apply strategies differently. Giving the example of the Australian tourism strategy, she explained that to implement a global strategy, it is important to make all the stakeholders know about the strategy.</p>
<p>Ms. Keya went on to narrate the international operations of DHL and how it serviced two European teenage girls (one including Keya&#8217;s own daughter) who had to manage their ways and means after losing their credit cards in Latin America. While a large logistics company like DHL has to deal with a variety of complex operations, its marketing efforts too need an international approach. According to Ms. Keya, the 4 P’s of marketing &#8211; product, price, promotion and place requires careful coordination as they vary between regions and countries. Another aspect touched upon was the cultural communication, which differs from country to country.</p>
<p>Apart from this, marketing in a foreign country requires a good understanding of government policies, economic environment and local laws. This information session by Keya Choudhury gave me and my classmates a good insight on the basics of international marketing strategies, overview of the marketing mix in a global context and an international perspective on cross-cultural communication.</p>
<p>To conclude, the session helped in understanding that it is necessary to go beyond the known boundaries to grab the unlimited global opportunities. The joint program on International Marketing offered by MARC School of Business and Forum International, though a little expensive, is worth every penny.</p>
<p><span style="text-decoration:underline;">Article by Dharunuya Keshavan:</span></p>
<p>When you look at her, clad simply in semi Indian wear, you would assume that she is yet another tourist who has come to explore the Hidden India. But when she starts talking, you realize that there is a powerful mind behind that sweet and simple exterior that explores International Marketing to new levels in India.</p>
<p>Ms. Keya Choudhury who is a representative of FORUM International had come to give an introductory lecture about one of its programs- International Marketing, a specialization course. We were pleasantly surprised when she enthusiastically announced that this was not a “regular lecture”, but a “nice way to introduce you to activities” and also invited us to “jump in”, we were convinced enough to make an attempt to listen to her. And it was a nice way to be introduced to Marketing activities.</p>
<p>Two young girls, barely 20 years old set out to an adventurous trip to explore Latin America all the way from Germany, end up in trouble because they lose their “visa” card. Which service would you trust?? Is it the reliable and good old “postal service” or “DHL”?? Most of us would not have mailed anything overseas. She said that they opted for DHL, because they have better security for the products, speedy delivery and reliability. And also because of their brand value all over the world which has gained them such trust among people. DHL is a global player with different and effective strategies. They understand the differences across various countries and adjust their cost accordingly.</p>
<p>It’s all about having International perspective. It’s about understanding the difference between various countries and understanding the mentality of different people like, how Germans are conservative, Indians are skeptical, Americans are exploring. A proper strategy can make or break a company at the global level.</p>
<p>4 P’s: Price, Products, Place/Distribution, Promotion/ Communication</p>
<p>The example of VW Beetle which was one of the cars at good quality but at an affordable price was very helpful to understand.</p>
<p>Its marketing where communicating with the customers is the main aim of the company. So which way of communications is the most effective in conveying the message? Also how does it vary from region to region? Does it really vary? Aren’t people same all over the world?</p>
<p>UK- Skeptical but reacts well to humor</p>
<p>French- Social and sharing sites to blogging</p>
<p>Brazilians- Highest number of online friends with average of 481/person</p>
<p>Japanese- least with 29/person</p>
<p>It really was surprising to know that variation of such great extent existed among people in various parts of the world.</p>
<p>When she finished stating all these facts, we were once again reminded that there is a large world out there. Then she shared the course details with us, showing books related to the course which had some very interesting topics and also elaborating about the time period of the course and the other essential details of the course. By the end i guess that many of us, who are interested in marketing were hooked up enough to start thinking about how this course might help us in our career, and also made us realise that we need an edge like this in today’s world where globalization is a part of the business and Global marketing knowledge is very essential!</p>
<p><span style="text-decoration:underline;">Article by </span><span style="text-decoration:underline;">Debajyoti Banerjee:</span></p>
<p>I would like to share my experiences of International marketing session that was conducted at MARC on 25 March 2013. Keya Choudhury, Consultant from Forum International Training center presented a vivid picture of how international Marketing is being conducted nowadays through modern strategies. A video clipping of how DHL conducts business throughout the world which I think is very pertinent to this lecture – how DHL has diversified its business across the globe, how they strategize to provide services, how they deliver the product and lastly how they ensure customer satisfaction.</p>
<p>It was emphasized that smart strategies are the pillars of successful marketing in an international environment. Marketing can be effective when the FOUR Ps (Product, Place, Promotional Communication, and Price) are well-coordinated and collaborated with other dimension of business.</p>
<p>This Session will immensely help post-graduate students like us who are interested to take up marketing as their core competency in the international business arena, working professionals who want to grow their careers in International marketing, Strategy Planning etc.</p>
<p>I would like to thank <a href="http://www.marcbschool.com/" target="_blank">MARC School of Business</a> for arranging such an informative session on International marketing. If you feel interested after reading this blog do check in to <a href="http://www.forum-international-training.com">http://www.forum-international-training.com</a> for more details.</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook<br />
</a></p>
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<title><![CDATA[Placement Updates @MARC School of Business]]></title>
<link>http://marcbschool.wordpress.com/2013/03/22/placement-updates-marc-school-of-business/</link>
<pubDate>Fri, 22 Mar 2013 08:03:57 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/03/22/placement-updates-marc-school-of-business/</guid>
<description><![CDATA[Placement Process is an integral part of Business education in India. Conventionally, it is regarded]]></description>
<content:encoded><![CDATA[<p style="text-align:left;">Placement Process is an integral part of Business education in India. Conventionally, it is regarded as one important aspect of business education and it plays a pivotal role in corporate arena contributing to a well-sustained future growth in terms of human capital and intellectual impact. It is also one of the major factors which motivates pool of Indian youths to take up business education as a part of their higher studies.</p>
<p style="text-align:left;"><a href="http://www.marcbschool.com">MARC School of Business</a> also emphasizes on placement process as a part of their business education. Although, MARC School of Business believes in Entrepreneurship as a better output of business education, nevertheless, placement factor at MARC School of Business gains equally high significance. “<a href="http://www.marcbschool.com">Company linked MBA</a>”, the flagship program of <a href="http://www.marcbschool.com">MARC School of Business</a> establishes the industrial and corporate connection from a very initial stage of the curriculum. A student gets direct exposure to a company in the first year of the MBA programs, the student gets an opportunity to work with the company as an intern and on a later stage and he/she can join the companies in the final placement process. Additionally, they can get real-time exposure to the corporate environment. Students are put to internship in 3rd semester and are placed by the beginning of fourth semester of their MBA.</p>
<p style="text-align:left;">Circumnavigating the point of placement process, <a href="http://www.marcbschool.com">MARC</a> started its first batch in 2009 and since then, it has consistently delivered 100% placement for the students of batch 2009 and 2010. The 2011 batch placement process has already begun and it is expected to get over by March, 2013, before the start of their 4<sup>th</sup> semester. Some major companies which participated in the placement process and recruited students from the previous batches include: Toyota Motors, HSBC Bank, Prime Focus Technologies, NJ group, Centre for Information Technology and Communications, ICFAI group, IIHT, Xplore 360, Mahindra Holidays, Allay Healthcare Private Limited, BG Softech Ltd., Decathlon and many more.</p>
<p style="text-align:left;">For 2013 batch, Job Offers are already being made from the following companies and the students moving to 4<sup>th</sup> semester have already joined these companies:</p>
<p style="text-align:left;">ÿ       Jubilant Retails</p>
<p style="text-align:left;">ÿ       ICICI Securites</p>
<p style="text-align:left;">ÿ       Zerodha</p>
<p style="text-align:left;">ÿ       BG Softech Limited</p>
<p style="text-align:left;">ÿ       Wipro</p>
<p style="text-align:left;">ÿ       Indiamart</p>
<p style="text-align:left;">ÿ       Aayuza</p>
<p style="text-align:left;">ÿ       XL Dynamics</p>
<p style="text-align:left;">The average salary offered so far is around 3.5 LPA and it is expected to increase by the end of placement drive for the current batch. The students who have already joined the companies usually attends the classes on Sunday in continuation of the 4<sup>th</sup> semester curriculum. The essence of business education imparted by <a href="http://www.marcbschool.com">MARC School of Business,</a> thus, lies on the solid foundation of theoretical classroom knowledge impeccably blended with a firsthand corporate experience gained from industry exposure. And hence, MARC justifiably prides itself as one of the first (and only) business institution providing such educational benefits in India.</p>
<p style="text-align:left;"><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p style="text-align:left;">MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook<span style="text-decoration:underline;">  .</span></a></p>
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<title><![CDATA[Why the Road to growth stops short of its objective in India?]]></title>
<link>http://marcbschool.wordpress.com/2013/03/13/why-the-road-to-growth-stops-short-of-its-objective-in-india/</link>
<pubDate>Wed, 13 Mar 2013 07:59:42 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/03/13/why-the-road-to-growth-stops-short-of-its-objective-in-india/</guid>
<description><![CDATA[We thank Mr. Sorabh Bajaj for his contribution towards the official blog of MARC School of BUSINESS.]]></description>
<content:encoded><![CDATA[<p>We thank Mr. Sorabh Bajaj for his contribution towards the official blog of MARC School of BUSINESS. We present to our readers an interesting Article written by Mr. Bajaj.</p>
<p>Mr. Bajaj has been working as Program Management-Customer Advocacy  Unisys. He is also a Visiting Faculty for MBA Program at <a href="http://marcbschool.com/">MARC School of BUSINESS</a>. To know more about Mr. Bajaj, please click <a href="http://in.linkedin.com/in/sorabhbajaj">here</a>. Happy Reading !</p>
<p><strong>It was the summer of 2010 and I had recently laid my hands on a 2 liter power mill.</strong> I have been waiting to hit the road and unleash its potential. And the day finally arrived as I decided to travel from Bangalore to Goa via road. Most part of this route (when travelling via Hubli) is ‘The National Highway’ which has been developed as part of Golden Quadrilateral project. Having covered distance of 300 km in less than 4 hours, I was in the awe of the growth that Indian road infrastructure has undergone in last decade. I wanted to share my happiness with my brother, who has been settled abroad for last 8 years, and I told him that “you need to experience this- India is rubbing shoulders against developed nations”.</p>
<p>I was right in claiming India’s victory but partly.</p>
<div id="attachment_120" class="wp-caption alignright" style="width: 190px"><a href="http://marcbschool.files.wordpress.com/2013/03/tttttt.jpg"><img class=" wp-image-120  " alt="Mr Sourabh Bajaj" src="http://marcbschool.files.wordpress.com/2013/03/tttttt.jpg?w=180&#038;h=156" width="180" height="156" /></a><p class="wp-caption-text">Mr. Sorabh Bajaj has been working as Program Management-Customer Advocasy at Unisys</p></div>
<p>Good road infrastructure expedites the rate at which cargo reaches different parts of country. For example, it would take a truck 8-10 days to transport goods from Bangalore to New Delhi during 1990s and now with improved infrastructure the same distance can be covered in 5-6 days. Now the trucks not only save time but they also consume lesser diesel with the lower wear and tear of tyres because of the good roads. In nutshell, improved road infrastructure helped Indian businesses to be more efficient and the net result was an increase in 9% per annum growth in GDP until recently. The latest statistics (that of 2013) points that India will continue to grow but at rate of 5% to 7%. Let’s see why.</p>
<p>Truck divers as we know are hard working. They made the most of improved road infrastructure and reduced travel time by 40-50%. Their trucks have also undergone technological advancements. But then why it still takes them around 5-6 days of time to cover the distance between Bangalore and New Delhi. The answer lies with our policy makers.</p>
<p>India improved its road infrastructure but she failed to implement much needed reforms such as GST (Goods and Services Tax). A truck carrying goods now drive faster only to be stopped by RTO and interstate revenue officers. GST is meant to replace all indirect taxes levied on goods and services by Indian Central and State governments. GST will not only make transportation of goods more efficient, it will also reduce opportunities of corruption by reducing state-public interactions.</p>
<p>In last decade, India have achieved the growth due to the improvement in  infrastructure and the adoption of new technology but there is a limit an economy can grow purely based on the above factors. The next and long term wave of growth is largely depends upon the policy reforms. Until then the road to prosperity will stop short of its objective.</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook </a></p>
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<title><![CDATA[An Interaction with Ms. Satyadarshini Sharma, Director - MARC SCHOOL of BUSINESS, Bangalore]]></title>
<link>http://marcbschool.wordpress.com/2013/03/06/an-interaction-with-ms-satyadarshini-sharma-director-marc-school-of-business-bangalore/</link>
<pubDate>Wed, 06 Mar 2013 19:42:41 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/03/06/an-interaction-with-ms-satyadarshini-sharma-director-marc-school-of-business-bangalore/</guid>
<description><![CDATA[MARC SCHOOL of BUSINESS has been ranked 2nd in the New Generation B School Category It was a day fil]]></description>
<content:encoded><![CDATA[<div id="attachment_99" class="wp-caption alignright" style="width: 160px"><a href="http://marcbschool.files.wordpress.com/2013/03/img_1640.jpg"><img class="size-thumbnail wp-image-99 " title="MARC SCHOOL of BUSINESS has been ranked 2nd in the New Generation B-School Category." alt="" src="http://marcbschool.files.wordpress.com/2013/03/img_1640.jpg?w=150&#038;h=100" width="150" height="100" /></a><p class="wp-caption-text">MARC SCHOOL of BUSINESS has been ranked 2nd in the New Generation B School Category</p></div>
<p style="text-align:left;">It was a day filled with energy at MARC School of Business. “There has to be an event going on here” is what most of the visitors would have thought. We concluded the same but later we realized that “It’s just another day at MARC”. You can feel the energy around yourself as you enter the campus. “It’s not just another B School!”</p>
<p style="text-align:left;">One can sense the motivation among the students, the faculty members and the staff. “Self motivation is the word here”. Everyone here is young, dynamic, proactive and they know that they have been creating history every day.</p>
<p style="text-align:left;">The History, which will motivate the generations to come at MARC. Of course, all the hard work that has been put by every member of the Institute, throughout the years since its foundation, has now been yielding results. Be it learning, development, or placement, there’s no one to stop the momentum. After all, <strong>MARC School of Business</strong> has been ranked  2<sup>nd</sup> in the new generation B – School category. The stage has now been set for the big leap, and everyone here is contributing towards one big goal in their very own way – To achieve the status of one of the best B Schools in India.</p>
<div id="attachment_101" class="wp-caption alignleft" style="width: 310px"><a href="http://marcbschool.files.wordpress.com/2013/03/6.jpg"><img class="size-medium wp-image-101" title="Ms Satyadarshini Sharma, Director - MARC, having a discussion with Faculty Members at the campus." alt="" src="http://marcbschool.files.wordpress.com/2013/03/6.jpg?w=300&#038;h=170" width="300" height="170" /></a><p class="wp-caption-text">Ms Satyadarshini Sharma, Director &#8211; MARC, having a discussion with Faculty Members at the campus.</p></div>
<p style="text-align:left;">Soon we got the opportunity to meet Ms Satyadarshini Sharma. Ms Sharma is the Director at MARC SCHOOL of BUSINESS, where her role is many folds in the areas of Marketing, Admissions, Operations, Academics and Placements. Born in Allahabad but been in Bangalore since childhood, Ms Sharma has been a complete Bangalorean. In her words, “Belonging to a place like Bangalore has helped me with good education, confidence and opportunities in professional and personal front.”</p>
<p style="text-align:left;">This was the first time we were ever interacting with the head of an Institute as young and dynamic as that of her age. We were thrilled to listen to her response when we asked her about how difficult or how easy it may be for her to juggle between her work life and her personal life. As told to us by Ms Sharma, “A woman needs a good support system like parents, helpers and family to take care of some of her responsibilities in her absence. I am not sure how to define work life balance though as I feel each has its own priority. If work life balance is about taking care of one’s guilt then I think it’s not healthy thinking I do spend more than 12 hours at work and that’s been all my professional life and I feel one needs to fully focus in one activity to achieve its results.”</p>
<p style="text-align:left;">And now it was the time for us to formally commence our interaction with the set of pre-defined questionnaire.</p>
<p style="text-align:left;">Find the excerpts of the interview below. Happy Reading!</p>
<p style="text-align:left;"><strong>Is MBA an investment of time and/or money? Comment.</strong></p>
<div id="attachment_104" class="wp-caption alignright" style="width: 310px"><a href="http://marcbschool.files.wordpress.com/2013/03/img_16881.jpg"><img class="size-medium wp-image-104" title="&#34;MARC School of Business has constantly been working on the latest and the best methods to deliver Management Education to its Students&#34; " alt="" src="http://marcbschool.files.wordpress.com/2013/03/img_16881.jpg?w=300&#038;h=201" width="300" height="201" /></a><p class="wp-caption-text">&#8220;MARC School of Business has constantly been working on the latest and the best methods to deliver Management Education to its Students&#8221; &#8211; Ms Satyadarshini Sharma, Director &#8211; MARC</p></div>
<p style="text-align:left;"><strong>Ms Sharma:</strong> Like any career preparation, an MBA is all about making the right choices that align to one’s goal. This does imply that an investment of time and money has to be made based on the career goals. It is very important that the student is clear about the “statement of purpose” to be able to make best use of the MBA education planned. MARC ensures that a student can be guided to the best career with the lowest investment possible.</p>
<p style="text-align:left;"><strong>What do you feel about the essence of MBA education at present? From an Indian perspective how much relevant it is?</strong></p>
<p style="text-align:left;"><strong>Ms. Sharma:</strong> MBA education, as seen by students and institutes is about careers and 100% placements. Jobs are the current need and driving factor for MBA education but we look at this in a more intense and genuine approach. We empower the students with the right skills, confidence and attitude so they are placed by their performance and promising personalities rather than by college connections with companies.</p>
<p style="text-align:left;"><strong>The Number of B-Schools in India has been increasing every year. How do you think MARC School of Business can contribute significantly amongst this increasing number of business schools in India?</strong></p>
<p style="text-align:left;"><strong>Ms. Sharma:</strong> MARC School of Business is constantly working on the latest and best methods to deliver management education to students. We want to contribute to the students to appreciate and inculcate ethical and social responsibility along with knowledge and skills. Students get a great exposure from the corporate world in the form of guest lectures, workshops, industry visits, internships and placements.</p>
<p style="text-align:left;"><strong>Please tell us more about the pedagogy followed at MARC School of Business.</strong></p>
<p style="text-align:left;"><strong>Ms. Sharma:</strong> MARC School of Business offers Company Linked MBA to the students. This involves collecting student profiles, career counseling and profile mapping in the 1<sup>st</sup> Semester. The 2<sup>nd</sup> Semester focuses on the company required training to prepare students for their internships. The 3<sup>rd</sup> Semester students are in internships and are given a pre-placement offer based on their performance. All students are placed before the start of 4<sup>th</sup> Semester and take off from their only during exam times. Horizontally across all semesters, MARC School of Business works on the students English Grammar, Business English, Presentation skills, Public Speaking skills, Corporate and Industry exposure culminating into great human beings who carry an understanding of themselves and the world around them.</p>
<div id="attachment_110" class="wp-caption alignleft" style="width: 310px"><a href="http://marcbschool.files.wordpress.com/2013/03/8.jpg"><img class="size-medium wp-image-110" title="&#34;As students have offer letters and are in jobs before the Fourth Semester, students are not running from pillar to post for jobs but they are well in it before they even complete their education at MARC&#34; -Ms. Sharma " alt="" src="http://marcbschool.files.wordpress.com/2013/03/8.jpg?w=300&#038;h=170" width="300" height="170" /></a><p class="wp-caption-text">&#8220;As students have their offer letters and they are in jobs before the Fourth Semester, students are not running from pillar to post for jobs &#8221; &#8211; Ms. Sharma</p></div>
<p style="text-align:left;"><strong>Ms. Sharma:</strong> As we provide Company Linked MBA, students are introduced to the companies from 1<sup>st</sup> Semester while their profile mapping is done. In this manner we remove the Unknown from either side, i.e the Companies or students. With training based on discussions with companies followed by their internships we remove this gap at a very early stage of their MBA training. As students have their offer letters and they are in jobs before the Fourth Semester, students are not running from pillar to post for jobs but they are well in it before they even complete their education at MARC.</p>
<p style="text-align:left;"><strong>How does MARC School of Business educates/motivates the student so that they offer spectacular contribution to the corporate world after their placements?</strong></p>
<p style="text-align:left;"><strong>Ms. Sharma:</strong> MARC School of Business believes in each student enrolled for the MBA course, with individual attention given to their growth, progress and transformation. We instill confidence, commitment, dedication and conviction each student to succeed in their academics and careers. We also believe that without humility and a good emotional quotient, great achievements don’t matter. We want to have a long lasting influence to their careers to stand out as great performers in their jobs.</p>
<p style="text-align:left;"><strong>What is your view on entrepreneurship? How MARC School of Business promotes entrepreneurship among the students?</strong></p>
<div id="attachment_113" class="wp-caption alignright" style="width: 310px"><a href="http://marcbschool.files.wordpress.com/2013/03/vlcsnap-2013-03-07-01h05m57s19-2.jpg"><img class="size-medium wp-image-113" title="Ms Satyadarshini Sharma addressing the student managers at MARC SCHOOL OF BUSINESS " alt="" src="http://marcbschool.files.wordpress.com/2013/03/vlcsnap-2013-03-07-01h05m57s19-2.jpg?w=300&#038;h=172" width="300" height="172" /></a><p class="wp-caption-text">Ms. Satyadarshini Sharma addressing the student managers at MARC SCHOOL OF BUSINESS</p></div>
<p style="text-align:left;"><strong>Ms. Sharma:</strong> Entrepreneurs heave the economy of a country and create a new breed of people who can think beyond jobs. It is very important that people take up leadership in making and implementing new ideas and taking on larger goals in life. A business school is the best place to incubate entrepreneurs. MARC School of Business has an E-cell to support and help the budding entrepreneurs.</p>
<p style="text-align:left;"><strong>Tell us something about student extracurricular activities at MARC. Why do you consider it so necessary in the overall development of the personality?</strong></p>
<p style="text-align:left;"><strong>Ms. Sharma:</strong> Club Activities that involve paper writing, presentations, research, quiz competitions and current affairs. Annual Day that has dance, drama, singing and other competitions. Sports Events in badminton, cricket, caroms, chess etc The extracurricular activities help the students learn event management, exploring talent in many areas of their personality, building confidence, understanding the value of team work etc.  The purpose is to have an holistic grooming and exposure so that they become the great leaders we envisage.</p>
<p style="text-align:left;"><strong>How does MARC differentiates itself from other MBA institutes?</strong></p>
<p style="text-align:left;"><strong>Ms. Sharma:</strong> MARC works on high ethical and quality standards to set an example for the students. We provide low cost education delivered at high quality with constant research and understanding of the current industry vibes.</p>
<p style="text-align:left;"><strong>A Quick advice for Today&#8217;s professionals.</strong></p>
<div id="academia2"><strong>Ms. Sharma: </strong>Today&#8217;s professionals are after a quick buck. Dont chase money, gather talent and good will instead, rest will follow.</div>
<p><strong>Connect to Ms. Satyadarshini Sharma on Linkedin</strong> <a href="http://in.linkedin.com/in/satyadarshini">here</a></p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook </a></p>
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<title><![CDATA[Learn More about MARC SCHOOL OF BUSINESS]]></title>
<link>http://marcbschool.wordpress.com/2013/02/18/learn-more-about-marc-school-of-business/</link>
<pubDate>Mon, 18 Feb 2013 10:02:11 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/02/18/learn-more-about-marc-school-of-business/</guid>
<description><![CDATA[In the summer of 2008, in a report produced by Goldman Sachs, it has been argued that India could be]]></description>
<content:encoded><![CDATA[<p><strong>In the summer of 2008</strong>, in a report produced by Goldman Sachs, it has been argued that India could be 40 times bigger by the year 2050. This is primarily because the young population of India has immense potential to lead through their integrated effort as entrepreneur, innovator or skilled managers. However, there is a shortage of well-educated and skilled professionals in India and there is an urgent need to address this issue by providing quality of education to young populations of India to make them prepare for the future potential development of India.</p>
<p>In this contrasting backdrop, a few renowned educationalists, experienced academicians and industry experts took an initiative to undertake a dream project with an avowed mission of providing quality education in management to meet the aspirations of the student community on one hand and meet the expectations of business and industry on the other. Known as MARC School of Business, this institution is located in the prime up-market area of Bannerghatta Road, Bangalore in the neighborhood of IIM Bangalore. Established in 2008, this business school has a core objective to provide quality education and careers to aspirants. Today, MARC School of Business can pride itself as one the most emerging business school in India and recently it was ranked 2<sup>nd</sup> in new generation B-School Category in India. With a unique course-structure which offers direct industry exposure, MARC school offers company linked MBA program, the first of its own kind in Indian business education. This well-researched program focuses on imparting business education to the students through regular classroom programs and simultaneously exposing them to industry or corporate environment.</p>
<div id="attachment_81" class="wp-caption alignright" style="width: 310px"><a href="http://marcbschool.files.wordpress.com/2013/02/untitled.jpg"><img class="size-medium wp-image-81" alt="Campus perfect - MARC SCHOOL OF BUSINESS" src="http://marcbschool.files.wordpress.com/2013/02/untitled.jpg?w=300&#038;h=194" width="300" height="194" /></a><p class="wp-caption-text">Campus perfect &#8211; MARC SCHOOL OF BUSINESS</p></div>
<p>At MARC, Company linked MBA program emphasizes quality training as per the industry or company requirements with a practical focus. Program design and delivery is as per industry and company requirements and this differentiates the students apart from the rest. The programs are company linked because students are trained on company specific skills for first two semesters along with MBA courses and are assessed by the company based on their performance as trainees which is followed by placement. In this unique method, the students can choose specialization based on Profile Mapping and interest. They can have interaction with company executives from beginning of the first semester. They are also trained on additional skills required by company. Moreover, the students have on-job assignment to prove their performance. Thus, they have an edge over students of other management institutes. They are usually placed beginning from the 18th or 19th Month of their course duration.</p>
<p>MARC School of Business has 100% placement record since its inception. Its unique program facilitates placement process through a Systematic Profile mapping and analysis. MARC interacts with companies from beginning on taking inputs on skill requirements which helps them assign and offer “Right Training”. Therefore, the companies have an opportunity to “test the students” once they are trained and then they can recruit in accordance to their expectations. The School efforts to train students from Day One and subsequently they are assessed on a regular basis so as to understand the “gap and bridge the same”. The list of companies who visited the institute in the past include major MNCs like AC Nielson, HUL, Biocon, Edelweiss, E&#38;Y, HDFC Bank, Morgan Stanley, Bank of America, Citi Bank and many more. And thus, within less than 5 years of its existence, MARC School of Business has been able to find a distinct position among the emerging B-Schools in India.</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p><a title="MARC School of business" href="http://www.marcbschool.com/">MARC Business School</a> is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or like us on <a href="http://www.facebook.com/MARCBLR">Facebook</a>. You can also follow us on Twitter <a title="follow us on twitter" href="https://twitter.com/marcbschool">here</a>.</p>
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<title><![CDATA["The Magic of Dabbawalas" - An interaction with Dr. Pawan Agarwal]]></title>
<link>http://marcbschool.wordpress.com/2013/02/09/the-magic-of-dabbawalas-an-interaction-with-dr-pawan-agarwal/</link>
<pubDate>Sat, 09 Feb 2013 09:21:53 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/02/09/the-magic-of-dabbawalas-an-interaction-with-dr-pawan-agarwal/</guid>
<description><![CDATA[The Mumbai Dabbawala is a 118 years old organization. It is engaged in the business of delivering ‘h]]></description>
<content:encoded><![CDATA[<p><strong>The Mumbai Dabbawala is a 118 years old organization.</strong> It is engaged in the business of delivering ‘home made’ food to the working professionals at their respective offices. The persistent issues related to over-crowded traffic and long distances in Mumbai are a big problem for working people.</p>
<p>The Dabbawalas employed in this unique industry carry the lunch boxes (Dabba) from the working professional’s home to their respective office places through various modes of transport with utmost Sense of punctuality. This is a huge industry in this fourth most populous city of the world and the Dabbawalas are known for their sheer sense of punctuality, discipline and trustworthiness. Moreover, the facility of availing freshly cooked homemade food for lunch at office place is another major factor that has taken this business to newer heights on international level.</p>
<p>Dr. Pawan Agarwal (M. Com., B.Ed., LLB, ACS and Ph.D.), Mumbai Dabbawala authorized speaker/presenter attended a seminar at MARC School of Business and made a passionate and highly informative presentation to the students and</p>
<div id="attachment_73" class="wp-caption alignright" style="width: 310px"><a href="http://marcbschool.files.wordpress.com/2013/02/pmp_0043.jpg"><img class="size-medium wp-image-73" alt="Dr. Pawan Agarwal, Mumbai Dabbawala authorized speaker/presenter attended a seminar at MARC School of Business" src="http://marcbschool.files.wordpress.com/2013/02/pmp_0043.jpg?w=300&#038;h=200" width="300" height="200" /></a><p class="wp-caption-text">Dr. Pawan Agarwal, Mumbai Dabbawala authorized speaker/presenter attended a seminar at MARC School of Business</p></div>
<p>faculty. He explained how the famed Dabbawalas with a strength of 5000 men , mostly illiterate people, deliver and take back nearly 200,000 lunch boxes each day at Mumbai with an accuracy of less than one mistake in 6 million deliveries , which earned them the coveted ‘six sigma ‘certification and caught international attention. With zero attrition rate and highest customer satisfaction, Dabbawalas have become a live case study in many international B-schools.</p>
<p>Mahatma Gandhi’s exhortation that “Customer is the King, Serve him” is the guiding spirit of the Dabbawalas”, said Dr. Agarwal. He reminisced how even England’s Prince Charles’ meeting with Dabbawalas had to be scheduled during their meager spare time in front of Church gate Station and Virgin Airlines chairman Sir Richard Branson had to travel with them in the luggage compartment of Mumbai local train to be with them, so that customer deliveries are not affected !</p>
<p>In this organization, everyone who works is equal. Regardless of Dabbawala&#8217;s function, everyone gets paid about two to four thousand rupees per month (around 25-50 British pounds or 40-80 US dollars).</p>
<p>Between 175,000 or 200,000 lunches get moved every day by an estimated 4,500 to 5,000 Dabbawalas, all with an extremely small nominal fee and with utmost punctuality. Most remarkably in the eyes of many people from the West, the success of the Dabbawala trade has involved no Western modern high technology. The main reason for their popularity could be the Indian people&#8217;s aversion to Western style fast food outlets and their love of home-made food.</p>
<p>The New York Times reported in 2007 that the 125 year old Dabbawala industry continues to grow at a rate of 5-10% per year. Dabbawalas have become an example of hard work, time management, supply chain management success , team work and simple management skills , so much so that now they are invited to deliver lectures to India’s top management colleges like IIMs and even to foreign universities.</p>
<p>Dabbawalas are integral part of Mumbai and every day they may be seen rushing to ensure on time delivery of lunch boxes, so they are a common sight on the streets of Mumbai. Out of 5000 Dabbawalas, about 85% are illiterate and the remaining 15% are educated up to 8th grade. However by working for past 116 years will full dedication, time management, no strike gathering experience in logistics &#8211; Mumbai Dabbawalas have created a place of their own in the world of business. Six Sigma, ISO and many other certifications awarded to this organization by external agencies further confirm the high quality of work being done by the Mumbai Dabbawalas. The nuances of delivering a simple lunch in the Mumbai Dabbawala way has proved to be an innovative learning experience for final year business school graduates aspiring for top posts in corporate set-ups with fat salary packages. For the students of MARC it was a great learning experience. They listened with rapt attention when</p>
<p>Pawan Agarwal elaborated the ideals of passion, teamwork, dedication and hard work and participated enthusiastically in the interactive session that followed. Mr. U K Sharma, Director of MARC felt that presentations on success stories like Dabbawalas help in instilling the right values of passion, hard work and customer orientation among the students and hoped that it will motivate them to replicate such systems in business and industry.</p>
<p><strong>About Dr. Pawan Agarwal</strong></p>
<p>Dr. Pawan Agarwal is the Owner at Mumbai Dabbawala Education Centre.</p>
<p>Dr. Pawan (M.Com. Bed. LLB. ACS., PhD.), is Mumbai Dabbawala authorised English speaker/presenter. He has made more than 200 presentations across various corporate in Indian and abroad. Also presentations were made to various Universities, NGOs, YPO &#38; YEO member organisations (Young President Organisation &#38; Young Entrepreneur organisation). In the year 2001, while he was pursuing his Doctorate for the topic &#8220;A Study &#38; Logistics &#38; Supply Chain Management of Dabbawala in Mumbai&#8221;, he had approached the Dabbawala’s <em id="__mceDel">(Mr. Raghunath and Mr. Gangaram).</em></p>
<p>Dr. Pawan has been involved in the world of Dabbawalas ever since and works on an honorary basis to make presentations. He has been authorized by Dabbawalas to present their work in front of the audiences in English.</p>
<p><em id="__mceDel"><em id="__mceDel"> Get connected to him<a href="http://in.linkedin.com/pub/pawan-agrawal/37/77b/124"> here</a> on Linkedin.</em></em></p>
<p>Read more about Dabbawala <a title="read more" href="http://en.wikipedia.org/wiki/Dabbawala">here</a>.</p>
<p>Watch his exclusive TALK on TEDxSSN <a href="http://www.youtube.com/watch?v=N25inoCea24">here.</a></p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p><a title="MARC School of business" href="http://www.marcbschool.com/">MARC Business School</a> is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or like us on <a href="http://www.facebook.com/MARCBLR">Facebook</a></p>
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<title><![CDATA[Seminar on Rural Entrepreneurship  ]]></title>
<link>http://marcbschool.wordpress.com/2013/02/02/seminar-on-rural-entrepreneurship/</link>
<pubDate>Sat, 02 Feb 2013 11:51:53 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/02/02/seminar-on-rural-entrepreneurship/</guid>
<description><![CDATA[India has a rich history of agricultural heritage and agrarian economy. India stands in second rank]]></description>
<content:encoded><![CDATA[<p style="text-align:left;"><span class="Apple-style-span" style="font-size:13px;font-weight:normal;"><strong>India has a rich history of agricultural heritage and agrarian economy. India stands in second rank worldwide in farm output. </strong></span><span style="font-size:small;"><span class="Apple-style-span" style="font-weight:normal;">Almost 50% of total workforce in India are directly or indirectly related to agricultural activities and it is one of the broadest economic factor contributing by around 16.6% to total GDP (as in 2009, considering sectors like fisheries and forestry). However, the growth factor associated with this particular sector is steadily decreasing in contrast to the developing socio-economic   development that is taking place. The huge potential that lies in the rural sector in terms of agricultural products is either under-appreciated or not properly targeted in the shadow of tremendous progress of other sectors accelerated by technological advancement. In the context of management education, therefore, it is of utmost necessity to make the management students aware of the huge potential that can contribute to inclusive growth of an economy both in terms of economic growth and socio-cultural development.</span></span></p>
<p><span style="font-size:small;"><span class="Apple-style-span" style="font-weight:normal;">Keeping this in focus, a seminar was organized at <a title="MARC B School " href="http://www.marcbschool.com/">MARC School of Business</a> on 25</span></span><sup style="font-size:13px;font-weight:normal;">th</sup><span style="font-size:small;"><span class="Apple-style-span" style="font-weight:normal;"> January, 2013. The seminar was attended by Ms. Annemarie Ryu, a prolific social entrepreneur at Harvard University. She is the founder and the CEO of Global Village Fruits Inc. that won Harvard’s 2012 Innovation challenge for work on imports of organic jack-fruits from farmer cooperatives in India. She addressed the student managers of MARC on Rural Entrepreneurship and shared her own experience on her entrepreneurial debut in this particular sphere of business.</span></span></p>
<div id="attachment_54" class="wp-caption alignright" style="width: 160px"><a href="http://marcbschool.files.wordpress.com/2013/02/735021_407803182634884_1301703760_n-001.jpg"><img class="size-thumbnail wp-image-54" alt="Ms. Ryu is the founder and the CEO of Global Village Fruits Inc." src="http://marcbschool.files.wordpress.com/2013/02/735021_407803182634884_1301703760_n-001.jpg?w=150&#038;h=114" width="150" height="114" /></a><p class="wp-caption-text">Ms. Ryu is the founder and the CEO of Global Village Fruits Inc.</p></div>
<p><span style="font-size:small;"><span class="Apple-style-span" style="font-weight:normal;">Ms. Ryu hails from Minnesota, USA from a family of medical practitioners. The business model of her venture is based on import of jack-fruits from India which is a major producer of Jackfruits. A total production of 75% of jackfruits around the world happens in India and some very rare varieties of jack-fruits are produced in India. USA is a huge market of jackfruit consumption and a major part of jack-fruits are imported from countries like Mexico, Brazil. However a major amount of </span></span><span style="font-size:small;"><span class="Apple-style-span" style="font-weight:normal;">such jack-fruits produced in India gets wasted due to lack of proper market place. In this context, Ms. Ryu also mentioned that her initial effort has been quite successful and the year 2012 saw a raise of around 10 times of jack-fruits import to USA. She also mentioned that the journey was not hassle-free where she had to go through various regulations such as getting approval from FDA (Food and Drug Administration, USA), US  Customs etc. However, she was able to create a major market for these imported products and around 44 major supermarkets in USA buy these imported fruits. She plays a pivotal role in the whole process by maintaining direct interface with the farmers based in India. It is mentionable that jack-fruits have major importance in terms of its usage as raw materials in various other products including confectionery products.</span></span></p>
<div id="attachment_55" class="wp-caption alignleft" style="width: 160px"><a href="http://marcbschool.files.wordpress.com/2013/02/155051_407803959301473_744723423_n.jpg"><img class="size-thumbnail wp-image-55" alt="Mr. Uday Kumar Kollimath heads the management program at Sri Sri Agribusiness Academy in Bangalore" src="http://marcbschool.files.wordpress.com/2013/02/155051_407803959301473_744723423_n.jpg?w=150&#038;h=112" width="150" height="112" /></a><p class="wp-caption-text">Mr. Uday Kumar Kollimath heads the management program at Sri Sri Agribusiness Academy in Bangalore</p></div>
<p style="text-align:left;">Also present in the seminar was Agricultural Expert Mr. Uday Kumar Kollimath. He is a management practitioner with more than 26 years of experience in sales and marketing of agro-based products with leading companies like SPIC, Zuari and Oriental Floratech. A graduate from University of Agricultural Sciences, Bangalore and Canadian School of Management, Mr Kollimath heads the management program at Sri Sri Agribusiness Academy in Bangalore. In his address speech to the students, he mentioned that there are 250 different varieties of jackfruits found in the North-Eastern part of India.  He insisted the importance of reconnecting to the villages to explore opportunities lying in terms of such rare agricultural products. The opportunities have been lying in agricultural sectors and it should be explored through education in Business Schools. There is a dearth of labor force in villages and it has become very important to have a glimpse of this depleting working force in rural area. He asked the students to enthusiastically volunteer and make themselves as part of the rural agricultural life through rural entrepreneurships. He said there are ample opportunities for the budding business students in rural sector and he cited the example of salad market which has got a significant market in India. Referring to a research, he mentioned that raw foods have got better cost saving compared to the cooked foods. He also mentioned about Millet production in India which has very good opportunities in terms of the nutritious contents, fiber contents and proteins. However, there is no organized market for varieties of Millets that are produced in India.</p>
<p>The seminar was also attended by distinguished Rural Entrepreneur Mr. Jaisimha. He reiterated the essential potentials underlying jackfruit productions. Addressing the students, he said that the traditional concept of water reserve by building water dam has becomeobsolete and time has arrived to see this problem from a new perspective.</p>
<div id="attachment_56" class="wp-caption alignright" style="width: 160px"><a href="http://marcbschool.files.wordpress.com/2013/02/76382_407804172634785_130751456_n.jpg"><img class="size-thumbnail wp-image-56" alt=" Mr. Jaisimha is a distinguished Rural Entrepreneur" src="http://marcbschool.files.wordpress.com/2013/02/76382_407804172634785_130751456_n.jpg?w=150&#038;h=112" width="150" height="112" /></a><p class="wp-caption-text">Mr. Jaisimha is a distinguished Rural Entrepreneur</p></div>
<p>“I see jack-fruit tree as reservoir of water”, he said. Talking about organic milk production in reference to rural entrepreneurship, he said that there is no big infrastructure needed for such business. “If you are self-driven, just forget about jobs”, he said. He expressed his hope that MARC School of Business would produce exemplary entrepreneurs which can drive the nation forward.</p>
<p>The students actively participated in the seminar and came up with their questions in an inquisitive effort to learn the essence of rural entrepreneurship.</p>
<p><strong>Further Reading </strong></p>
<p>To know more about Ms. Ryu, please click <a href="http://www.linkedin.com/pub/annie-ryu/19/5a/ab2">here</a>.</p>
<p>Connect to Mr. Uday Kumar Kollimath <a href="https://plus.google.com/104582491878607902878/posts">here</a></p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p><a title="MARC School of business" href="http://www.marcbschool.com/">MARC Business School</a> is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or like us on <a href="http://www.facebook.com/MARCBLR">Facebook </a>.</p>
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<title><![CDATA[Why an MBA is necessary?]]></title>
<link>http://marcbschool.wordpress.com/2013/01/25/why-an-mba-is-necessary/</link>
<pubDate>Fri, 25 Jan 2013 10:09:15 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/01/25/why-an-mba-is-necessary/</guid>
<description><![CDATA[We present our readers with an interesting Article written by Mr. Sorabh Bajaj.  Mr. Sorabh Bajaj ha]]></description>
<content:encoded><![CDATA[<p style="text-align:left;" align="center">We present our readers with an interesting Article written by Mr. <b>Sorabh Bajaj. </b></p>
<div id="attachment_43" class="wp-caption alignright" style="width: 118px"><a href="http://marcbschool.files.wordpress.com/2013/01/sorabh.jpg"><img class="size-thumbnail wp-image-43" alt="Mr. Sorabh Bajaj has been working as Program Management-Customer Advocasy at Unisys" src="http://marcbschool.files.wordpress.com/2013/01/sorabh.jpg?w=108&#038;h=150" width="108" height="150" /></a><p class="wp-caption-text">Mr. Sorabh Bajaj has been working as Program Management-Customer Advocasy at Unisys</p></div>
<p style="text-align:left;" align="center">Mr. Bajaj has been working as Program Management-Customer Advocacy at Unisys. He is also a Visiting Faculty for MBA Program at <a href="http://marcbschool.com/">MARC School of BUSINESS</a>. To know more about Mr. Bajaj, please click <a href="http://in.linkedin.com/in/sorabhbajaj">here</a>. Happy Reading !</p>
<p style="text-align:left;" align="center"><strong style="font-size:13px;line-height:19px;">The coveted MBA degree has different meanings for different people. While most of them simply consider it as an educational qualification required to land in a handsome job offer, for some it stands valid to earn some extra brownie points while moving up the career ladder.</strong></p>
<p style="text-align:left;" align="center"><span style="font-size:13px;line-height:19px;">Though the discussion around what MBA means to different people will help us churn out some valuable insights, I would like shed some light on the most basic one &#8211; Why  MBA degree? Apart from the educational qualification, have you ever pondered over some pertinent questions &#8211; Why our society needs MBA graduates? Why a well designed industry-led MBA course has become even more relevant in today’s modern time?</span></p>
<p style="text-align:left;">To help explain this &#8211; our ecosystem offers limited resources whether it is time, human resources or raw materials. Economic theories will tell you that the objective of any economic or social activity is to optimally utilize the existing resources in order to maximise the wealth. Thus, our society demands specialised skilled managers who can understand and perform in a highly constrained environment and effectively apply their knowledge to utilise resources efficiently.</p>
<p style="text-align:left;">Having an MBA degree does not just add another feather to your profile to cash in the perfect job opportunity. It is indicative of the fact that you learn to look at challenges and opportunities more holistically. It gives you an analytical bend of mind to weigh options more comprehensively.  An MBA program equips you with the requisite knowledge and skills to steer your life as a thought leader, and more importantly as a problem solver.</p>
<p style="text-align:left;">Over a period of time, MBA programs have undergone significant changes both in terms of quality of education and relevant industry exposure. In my opinion, MBA programs must offer a simulated learning environment for students to pick up problem solving abilities – more realistically and practically.</p>
<p style="text-align:left;">At MARC, we have designed our program keeping in mind the challenges businesses face in the 21<sup>st</sup> century. Our MBA program helps students realise their potential to fullest as future business leaders. Our students are given opportunities to solve real time business problems as part of our industry-link MBA program. MARC encourages students to conduct research and develop intellectual property as part of student-driven forums.</p>
<p style="text-align:left;">If you believe that you have what it takes to be an MBA, then we welcome you to this exciting career at MARC family.</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook </a></p>
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<title><![CDATA[A Guest Lecture on Maintaining Ethics at Work by Ms. Sonia Jaspal]]></title>
<link>http://marcbschool.wordpress.com/2013/01/21/maintaining-ethics-at-work-ms-sonia-jaspal/</link>
<pubDate>Mon, 21 Jan 2013 11:38:04 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/01/21/maintaining-ethics-at-work-ms-sonia-jaspal/</guid>
<description><![CDATA[In a dynamic world of modern times, the business world is not an easy place to be. There are usual c]]></description>
<content:encoded><![CDATA[<p><strong>In a dynamic world of modern times, the business world is not an easy place to be.</strong> There are usual challenges of increasing efficiency, market volatility, intense competition and rivalry etc. Adding to all these, in a more individual level, there are group conflicts, competitive rivalry among individuals, cognitive dissonance and handful of other problems which make a work-place more restrictive in terms of productivity and employee satisfaction. Often, healthy competitions are overshadowed by internal organizational competition leading to dysfunctional setup which creates a long lasting impact on the sustainability of the organization in the long run. And, here comes the essence of maintaining ethics at work.</p>
<div id="attachment_24" class="wp-caption alignleft" style="width: 126px"><a href="http://marcbschool.files.wordpress.com/2013/01/sonia-jaspal.jpg"><img class="size-thumbnail wp-image-24" alt="Ms. Sonia Jaspal has been currently working as a Risk Management Thinker at RiskBoard" src="http://marcbschool.files.wordpress.com/2013/01/sonia-jaspal.jpg?w=116&#038;h=150" width="116" height="150" /></a><p class="wp-caption-text">Ms. Sonia Jaspal has been  working as a Risk Management Thinker at RiskBoard</p></div>
<p>Delivering a guest lecture on this gist, Ms. Sonia Jaspal, a Chartered Accountant and certified internal auditor discussed about the darker side of management caused by unethical organizational setup. The lecture was organised at <a href="http://marcbschool.com/">MARC SCHOOL of BUSINESS</a> Campus on 10th of January, 2013.</p>
<p>An experienced professional having 15 years of experience in Ernst &#38; Young, Ms. Jaspal uncloaked the facts associated with destructive management of an organization.  Destructive nature of an organization is usually deeply sowed in the managerial and individual behaviors of senior management and in the board level. Such behavior can be found deep rooted in individuals when they become obsessed with high sense of entitlement, egoistic behavior, low self-esteem and many other factors. Gradually, such negative aspects of behavior inseminate through the organization to a broader level causing abstruseness to the functionality of the whole organization.</p>
<p>Citing a number of examples, Ms., Jaspal gave a pragmatic insight to this problem of unethical behavior in day-to-day business deals. An organizational approach based more on caring and equity based undifferentiated consciousness can bring to it better flexibility in terms of employee efficiency, effectiveness and competitive advantage. Lower self- esteem is a result of presence of higher extent of ego and vice versa and this often makes an individual to indulge in unethical activities to satisfy their egoistic aspirations. There are innumerable benefits of ethical work culture which can be ascertained by market value at any point of time. Ethical code of conduct, if properly implemented, can bring good results in terms of customers’ satisfaction and employee satisfaction as well. Contextually, she also observed the importance of Emotional Quotient (EQ) in contrast to Intelligence Quotient (IQ) which keeps a pivotal role in running an organization smooth and fast in an ethically equipped work culture.</p>
<p>Although internal conflicts in a dysfunctional setup are often visible in the form of aggression, bullying, harassment etc., but often situation arises where such conflicts are not visible and which are more of a psychological in nature.  Psychological pressures arising from difference in personal values from the organizational values are more of cognitive in nature (cognitive dissonance) and organizations can not directly delineate such issues. However, there can be a sense of empowerment which can be embodied in individual level to address problems that cause psychological disintegration from work pressure. Ms. Jaspal also highlighted the importance of Internal Reinforcement System which can contribute towards understanding and appreciation of employee self-empowerment. This internal reinforcement system is based on six personal foundations which can help to adapt to the changing organizational dynamics. These are:</p>
<div id="attachment_25" class="wp-caption alignright" style="width: 160px"><a href="http://marcbschool.files.wordpress.com/2013/01/img_1568.jpg"><img class="size-thumbnail wp-image-25" alt="Student Managers at MARC Business School attending the guest lecture" src="http://marcbschool.files.wordpress.com/2013/01/img_1568.jpg?w=150&#038;h=100" width="150" height="100" /></a><p class="wp-caption-text">Student Managers at MARC Business School attending the guest lecture</p></div>
<ol>
<li>Reconnect to your strength</li>
<li>See the larger field</li>
<li>Define a worthy enough to win</li>
<li>Find your real team</li>
<li>Make positive plays and</li>
<li>Keep your own score</li>
</ol>
<p>In the interactive session, Ms. Jaspal replied to a number of question raised by the students. The students were overwhelmed to learn about the remarkably distinct and practical implications with destructive management system and its relevance from real life occurrences.</p>
<p><strong> About Ms. Sonia Jaspal</strong></p>
<p>Ms. Jaspal has 15+ years of experience in providing assurance and advisory services in areas of information systems, finance, processes and operations gained in HSBC, Intel, Ernst &#38; Young and other auditing and accounting firms.  She is currently working as a Risk Management Thinker at RiskBoard. To know more about Ms. Jaspal, please click <a href="http://in.linkedin.com/pub/sonia-jaspal/4/93a/878">here</a></p>
<p>Click<a href="http://soniajaspal.wordpress.com/"> here</a> to connect to the blog of Ms. Jaspal on wordpress.</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook </a></p>
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<title><![CDATA["Understand Economics through its History" - Mr. Jaganathan]]></title>
<link>http://marcbschool.wordpress.com/2013/01/17/understand-economics-through-its-history-mr-jaganathan/</link>
<pubDate>Thu, 17 Jan 2013 10:58:34 +0000</pubDate>
<dc:creator>MARC BUSINESS SCHOOL</dc:creator>
<guid>http://marcbschool.wordpress.com/2013/01/17/understand-economics-through-its-history-mr-jaganathan/</guid>
<description><![CDATA[Viewing Contemporary Economics through a historic lens can imprint a good understanding of Economics]]></description>
<content:encoded><![CDATA[<p><strong>Viewing Contemporary Economics through a historic lens can imprint a good understanding of Economics gratifying to inquisitiveness of MBA students.</strong></p>
<div id="attachment_4" class="wp-caption alignright" style="width: 310px"><a href="http://marcbschool.files.wordpress.com/2013/01/p.jpg"><img class="size-medium wp-image-4" alt="Mr. Jaganathan is a CA professional having around 18 years of experience. He also authored one book “The Wisdom of Ants”" src="http://marcbschool.files.wordpress.com/2013/01/p.jpg?w=300&#038;h=186" width="300" height="186" /></a><p class="wp-caption-text">Mr. Jaganathan is a CA professional having around 18 years of experience. He also authored one book “The Wisdom of Ants”</p></div>
<p>Such a learning process or methodology is based on a historically investigated approach. The fact that Economic Science and its theories are esoteric in nature is just a myth. A retrospective and scrupulous study based on vivid recurrence of certain economic upshots in the past can give a well-contrived understanding of different economic theories.</p>
<p>Mr. Shankar Jaganathan, a professional Chartered Accountant, Guest Lecture at Indian Institute of Science (IISc) and a well acclaimed author, addressed the students and imparted a good learning on this methodology and its practical entailment in understanding the present economics issues. It was a series of Guest Lecture sessions organized at MARC School of Business and Mr. Jaganathan</p>
<p>addressed the students at one of the sessions on 8<sup>th</sup> January, 2013. Having a vast work experience of 18 years in Wipro, Mr. Jaganathan also authored one book “The Wisdom of Ants”.</p>
<p>Referring to the wisdom of Ants, he explained how the tiny ants can carry out difficult tasks on the basis of three aspects of accomplishments namely: Taking initiative (Pro-activeness), Disciplined/Altruistic approach and perseverance.  In context to several of Economic concepts which are widely discussed now a day, the ex-cogitations of development of such concepts can be understood by taking the historical development of civilization and subsequent social psyche as a benchmark. Historically, Economics can be unfolded in 3 steps. If we look at the timeline,</p>
<p>1 Million BC when per capita income found to be around $90</p>
<p>10000 BC when Per capita income raised to $92 to $93</p>
<p>1350-1500 BC, per capita income was $140 and</p>
<p>800 BC, per capita income was around $1000.</p>
<p>The rise of income generation can be attributed to overall increase in total production. But what exactly explains the uneven increment of income generation can be attributed to three significant social developments. Firstly, concept of sharing based on equity and ethics was changed and private property ownership concept came up. In fact, in ancient times trading and doing business was considered to be unethical as it goes against the social norms based on equity and ethics. The second factor was the social sanction of self-centered behavior that is, an individual has the right to protect self-interest. Third reason was development of utilitarian concept which allows a person to believe that material consumption can be a measurement of happiness. In this ongoing process, the science of economics was gradually developed. In fact, Adam Smith’s famous book “The Wealth of Nations” which is considered as an elementary elaborative work on basics of Economics is based on the assertion “Self-Interest is goal”.</p>
<p>Mr. Jaganathan also shed some light on two important instruments of Economics: Monetary Policy and Fiscal Policy. The basic difference between these two instruments can be explained from two contrasting theories of Economics. Fiscal policy focuses on demand side of economics which is more like an accelerator running the economy by looking at the demand side. However, monetary policy is like a brake which looks on the supply side of Economy by controlling the money supply. Both the concepts were developed on the basis of various economic crisis that happened in the past (Example: The Great Economic Depression, Dot-Com bubble and sub-prime crisis etc.)</p>
<p>He also illustrated how the Economy of a nation can be compared to different parts of an automobile vehicle. Dashboard of a vehicle can be referred to the economy, GDP growth is like a Speedometer, Inflation can be compared with the temperature gauge of an automobile vehicle, and different business cycles are like gears used time-to-time. Unemployment is the potential for acceleration or gap to maximum speed limit.</p>
<div id="attachment_8" class="wp-caption alignright" style="width: 160px"><a href="http://marcbschool.files.wordpress.com/2013/01/img_1579.jpg"><img class="size-thumbnail wp-image-8" alt="Student Managers at MARC Business School attending to the guest lecture" src="http://marcbschool.files.wordpress.com/2013/01/img_1579.jpg?w=150&#038;h=100" width="150" height="100" /></a><p class="wp-caption-text">Student Managers at MARC Business School attending to the guest lecture</p></div>
<p>Referring to major debates in economy, Mr. Jaganathan also pointed three important points that are underlying to such debates,</p>
<p>1)      Personal Property: A Right or Theft?</p>
<p>2)      Self-centeredness    : A boon or a bane?</p>
<p>3)      Supply creates demand or demand creates supply?</p>
<p>Contextually, he also illuminated the ongoing economic theoretical development that had a profound impact in the recent US election, namely, Saltwater Economics (by Economist Paul Krugman) and Sweetwater Economics (by Economist Ben Bernanke). Talking about Indian Economy, he asserted that the presence of a huge youth population in India is a good sign for Indian Economy and its future.</p>
<p>It was a very interactive session and the students were overwhelmed by the well-articulated, apprehensible and distinctly interconnected theories of Economics.</p>
<p><strong>ABOUT MARC SCHOOL of BUSINESS</strong></p>
<p>MARC Business School is India’s First &#38; only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)</p>
<p>*To know more about MARC B School, visit our website <a href="http://www.marcbschool.com/">http://www.marcbschool.com/</a> or follow us on <a href="http://www.facebook.com/MARCBLR">Facebook </a></p>
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<title><![CDATA[The question of income inequality]]></title>
<link>http://nhsmt.wordpress.com/2012/06/25/the-question-of-income-inequality/</link>
<pubDate>Mon, 25 Jun 2012 06:44:48 +0000</pubDate>
<dc:creator>NH School of Management &amp; Technology (NHSMT)</dc:creator>
<guid>http://nhsmt.wordpress.com/2012/06/25/the-question-of-income-inequality/</guid>
<description><![CDATA[Income inequality and the related inequality in wealth have become the defining features of our time]]></description>
<content:encoded><![CDATA[<p>Income inequality and the related inequality in wealth have become the defining features of our times. Across countries like USA, India, China, UK, even the former communist Russia, there is a clear, large and overwhelming trend towards income inequality. What it means is that very few individuals are gathering staggering amounts of wealth even as a large part of the population is left bereft of money to fulfill even its basic requirements.</p>
<p>It was not always the case. Till a few decades ago income inequality was not a big problem. The gini coefficients for most nations were well within reasonable limits, implying that wealth was evenly distributed. But how times have changed in the last two decades!</p>
<p>More technological innovation and wave upon wave of privatization has created a few spectacularly rich class of people. Think about Mark Zuckerberg, who now owns Facebook, a company that is reportedly worth $ 100 billion – Rupees five Lakhs and sixty thousand Crores, because his idea of a social network clicked and was very successful. This is the superstar effect in action. Businesses are globally integrated, so instead of dozens of individuals leading an industry in different countries or regions, we have one or maybe two individual superstars that rule the world. In our own everyday experience you can see this effect. Observe that Campa Cola and Thumbs Up and a host of other Colas have given way to only Coke and Pepsi the world over. When businesses become global, then there are very few but very big winners.</p>
<p>Apart from the superstar effect, government policies have created billionaires. Some of these policies have been less than transparent, such as privatization of great swathes of Russian Industries at throw away prices that created overnight billionaires. In our own country, something similar is suggested about the way telecom spectrum was auctioned. Other policies have had their effect too. Capital gains – the money made because of the appreciation of capital invested in a business is typically taxed less than income so that people are encouraged to take risks. But the absurd effect is that the richest are taxed at rates lower than the middle class.</p>
<p>The results of income inequality are stark and unavoidable. Social turmoil, resentment and the rise of extremist ideologies such as communism and fascism are linked not just to poverty but to inequality. We can ignore it at our own peril.</p>
<p><strong>About The Author</strong></p>
<p>Mr. Bhuwan Singh Atri is the Head, Academics at NH School of Management and Technology.He has a B.Tech degree from IIT Delhi and an MBA from IIM Ahmedabad. He also has 12 years of rich industry experience in top notch international organizations including Goldman Sachs, Infosys Technologies and Evalueserve where he has assumed leadership positions and contributed in a noteworthy manner.</p>
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<title><![CDATA[Is India a Start-Up focused  Country?]]></title>
<link>http://nhsmt.wordpress.com/2012/06/21/india-is-a-start-up-country/</link>
<pubDate>Thu, 21 Jun 2012 05:09:53 +0000</pubDate>
<dc:creator>NH School of Management &amp; Technology (NHSMT)</dc:creator>
<guid>http://nhsmt.wordpress.com/2012/06/21/india-is-a-start-up-country/</guid>
<description><![CDATA[There is a new buzz because India is emerging as a potent start up hub and this can only be good for]]></description>
<content:encoded><![CDATA[<p>There is a new buzz because India is emerging as a potent start up hub and this can only be good for India. Innovation and entrepreneurship have been part of India’s business culture for centuries. We do not need to instill an ethos of risk taking in our people because they are already enterprising and avid risk takers. What we need to do is to channel risk taking to create productive capacity, and it is here that management and technology education plays a big role.</p>
<p>While traditional entrepreneurship in India has been concentrated in the areas of sales and trading, truly great opportunities in entrepreneurship today exist in the domains of design and technology. What we need is not only entrepreneurs who can start up a new venture in an established area based on tested business models, but also entrepreneurs, who can revolutionize an industry, or better still, start an entirely new one. This is the challenge – get people to think and implement big. Don’t just think soapandshampoo.com, think iPad.</p>
<p>What do we need to create disruptive startups in India?</p>
<p>Three things. First, we need quality technical education that creates technology visionaries. The ideas for tomorrows’ start ups are present today – in scientific journals, in technical papers, and in the minds of young technocrats with ideas. Second, we need to create management expertise for startups in areas such as IP protection, company set up, venture funding, scalable hosting and utilizing third-party shared services. And then finally, we need to set up sources of capital, such as venture capitalists, that can finance a start up through its phase of explosive growth. Once we have these three things in place, we will see the emergence of many more credible start ups in India.</p>
<p>Until then we are only partly utilizing the creative energies of Indians. The typical start up in India remains a company that requires little capital investment, is profitable very quickly, is incremental in its innovation and addresses a niche rather than a broad market. In effect, such a company is just an application of a traditional sales and trading focus to the internet. This is a waste of talent because Indians are capable of far more and are willing to take risks. We need to turn our ambition to big returns in order to convince our entrepreneurs to take big risks.</p>
<p><strong>About The Author</strong></p>
<p>Mr. Bhuwan Singh Atri is the Head, Academics at NH School of Management and Technology.He has a B.Tech degree from IIT Delhi and an MBA from IIM Ahmedabad. He also has 12 years of rich industry experience in top notch international organizations including Goldman Sachs, Infosys Technologies and Evalueserve where he has assumed leadership positions and contributed in a noteworthy manner.</p>
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<title><![CDATA[Business School-  The way to get a comprehensive education to ensure your future]]></title>
<link>http://vanguardbschool.wordpress.com/2012/03/21/business-school-the-way-to-get-a-comprehensive-education-to-ensure-your-future/</link>
<pubDate>Wed, 21 Mar 2012 07:24:55 +0000</pubDate>
<dc:creator>vanguardbschool</dc:creator>
<guid>http://vanguardbschool.wordpress.com/2012/03/21/business-school-the-way-to-get-a-comprehensive-education-to-ensure-your-future/</guid>
<description><![CDATA[Vanguard B School MBA program is absolutely a immense learning experience to relish if rightly chose]]></description>
<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 194px"><a href="http://vanguardbschool.files.wordpress.com/2012/03/1308026238_215920650_1-vanguard-business-school-bangalore-mba-college-hosur-main-road.png"><img class="size-full wp-image " title="Vanguard B School" src="http://vanguardbschool.files.wordpress.com/2012/03/1308026238_215920650_1-vanguard-business-school-bangalore-mba-college-hosur-main-road.png?w=184&#038;h=118" alt="Image" width="184" height="118" /></a><p class="wp-caption-text">Vanguard B School</p></div>
<p><strong><a title="Vanguard B School" href="http://vanguardbschool.com/" target="_blank">MBA</a> program is absolutely a immense learning experience to relish if rightly chosen, at whichever phase of career-early or late. MBA is a career option which is highlighted a lot and is a dream career for a lot of students and working people. An MBA in management prepares students with knowledge in business strategies that are applied in the organizational interaction with the marketplace.  In MBA now it’s become compulsory lessons on ethics and environment, and even management mantras from the Bhagavad Gita, it now takes a lot more than the usual dose of case studies and classroom sessions to earn an MBA. MBA is also beginning to reflect the changing world order. This is needed to bridge the gap between what is taught in classrooms and what managers need in the real world. As MBA programs gain widespread likeability, and popularity, it is imperative for working professional aspirants to choose their B-Schools accordingly.</strong></p>
<p>B-Schools also need to stage-manage their programs depending upon the changing demands of its particular sect of students i.e. working professional.  Top business schools tend to attract lots of recruiters and offer great job opportunities. The business school trend is important because it foreshadows what types of investments will drive the financial world in the future. Top MBA schools and best business schools is the way you can get a comprehensive education to ensure your future.  There is good reason for students to study the impact investing industry and learn how investments can be made that will benefit us all. Value of a business school is not just about the quality of the professors, education, curriculum or campus facilities; even though these factors are so important, the value of the network of contacts and the brand value of school and degree are a credential to impress future employers, executives, investors, and journalists.</p>
<p>Studying in a place that has an accreditation gives you many facilities and benefits, keep in mind this could help you in your professional development. There are many things to consider before choosing a business school. We have included a variety of business education resources, programs and career training information. Choosing a program school is an important decision. You should take into account your interests, personality and values. what is taught is not conventional B-School stuff at all.</p>
<p>By keeping in all above scenario Vanguard is founded by IIM &#38; XLRI alumni with the objective of creating industry-ready achievers for Corporate India. The programs at Vanguard are designed keeping in mind the right mix of practical Business Knowledge, Industry Skills, and the Attitude of an achiever.A team of experienced faculty members and a proficient infrastructure of management colleges provide the best extract to the students. Vanguard Business School has the potential to compete in this competitive world.</p>
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