Blogs about: Measure What Matters

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Answers You Need to Know

jennarodcay wrote 2 months ago: As I said in the last post, in order to measure effectively you need to have goals. In Chapter 2, Ho … more →

Tags: Marketing, measurement, PR, CPS, effective measurement programs, get started, How to get started, incorporate research, Katie Delahaye Paine

The Importance of Measuring

jennarodcay wrote 2 months ago: So now that we have a good background, understand the new rules and know how to connect with our cus … more →

Tags: Marketing, measurement, PR, social networking, ahead of competitors, analyzing, Business, Competitors, Get ahead

Measure What Matters (Book Review)

ellieboggs wrote 4 months ago: As another follow-up to my post, An Ode to Reading, I’d like to review the book “Measure What Matter … more →

Tags: General Comm., Public Relations, Ellie Boggs, Katie Delahaye Paine, Reading, KDPaine & Partners LLC

An Ode to Reading

ellieboggs wrote 5 months ago: I’ve been asked why I enjoy writing and why I chose it as a profession by several of my family durin … more →

Tags: PR Advice, Public Relations, Deirdre K Breakenridge, Katie Delahaye Paine, Social Media and Public Relations: Eight New Practices , Reading, Content Creation, writing

Measurement for Salespeople, Nonprofits and Higher Education - #1223 comments

atriti1 wrote 7 months ago: Chapters 12 through 14 in Measure What Matters by Katie Paine give measurements for success for cert … more →

Tags: Data Analysis, groundswell, Higher Education, Katie Paine, measurement, Nonprofits, Salespeople

Measuring Everything and Using it to Your Advantage - #922 comments

vkisluk wrote 7 months ago: In Brand Media Strategy, author Antony Young states that measuring effectiveness for the brand media … more →

Tags: brand media strategy, Branding, facebook, Google, marketers, Marketing, measurement, Return on Investment, RoE

What outcome are you trying to produce?

valueacceleration wrote 11 months ago: A well written post on the Lean CEO blog recently looked at the propensity of airlines to pad their … more →

Tags: airlines, Lean Thinking, Southwest Airlines, Lean Thinking, on time performance, padded schedules, airline on time performance

When It Comes to Giving, Measure What Matters

Laurel Delaney wrote 1 year ago: When giving money, give to nonprofits that measure what matters to you.  That’s advice from Ma … more →

Tags: Finance, Enlighten me, Social Entrepreneurship, World entrepreneurship, economic growth, gender challenges, Laurel Delaney, Mary Ellen Iskenderian, women's world banking

Are you measuring what you can ... or what you should?

valueacceleration wrote 2 years ago: As marketers continue to be pushed for accountability, many continue to measure something … an … more →

Tags: Super Bowl Ads, marketing performance management, measurement, ACNielsen, Super Bowl advertising, most likeable Super Bowl ad, most recalled Super Bowl ad

Measure what matters

Reuven Carlyle wrote 3 years ago: Today’s fascinating and wonderful story in the New York Times reflects what so many of us are … more →

Tags: Personal reflections, Citizen Legislator, Systems Change, Great Recession


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