Blogs about: Measureable Objectives

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Three Fundamentals of Great Social Media Measurement

If you want to evaluate the robustness and effectiveness of your approach to social media measurement, ask yourself these three fundamental questions: Does the approach measure the ‘right’ things in o… more →

Three Fundamentals of Great Social Media Measurement — 9 comments

metricsman wrote 1 year ago: If you want to evaluate the robustness and effectiveness of your approach to social media measuremen … more →

Tags: PR Metrics, social media measurement, Social Media Metrics, Social media tools, good social media measurment, social media measurement programs, Social Media Metrics

AVEs are a Disease – Here’s a Little Vaccine — 12 comments

metricsman wrote 2 years ago: One of the truly insidious aspects of public relations measurement is the use of advertising value e … more →

Tags: Ad Value Equivalents, PR Metrics, Return on Investment) ROI, social media measurement, Barcelona Principles, Aves, advertising value equivalency, media value, Return on Investment

Don't Let the Tool Tail Wag the Measurement Dog — 15 comments

metricsman wrote 2 years ago: Social media listening and measurement tools are sexy.  Well, at least to those of us in research an … more →

Tags: PR Metrics, Return on Investment) ROI, social media measurement, PR Research, Social Media Metrics, social media measurement models, Social Media Tools

Objective Failure — 6 comments

metricsman wrote 7 years ago: A baseline requirement for any successful public relations measurement program is to begin with meas … more →


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