ROI on events is notoriously difficult to measure. Here are some pointers on how you can set the KPIs which will determine whether your event has been successful or not.
Tags » Measurement
I think results come out in lots of different ways, and some of them you measure, and some of them you feel.
In the January issue of…672 more words
Every American and Canadian Facebook user contributed $9 to the company’s revenue in the fourth quarter last year, up from $6.03 the previous year. That’s a jump of 49% year on year, even though its user base in the region grew by just 3.5%. 378 more words
In this blog we will follow on from the previous tip where we looked at setting Objectives for ROI to review the measurement of ROI objectives, incorporating different levels of ROI Methodology used to measure ROI of an event. 791 more words
Charles Blow’s NYTimes column today deals with childhood poverty, a topic that has been the subject of scores of posts on this blog. Drawing statistics and quotes from “Ending Child Poverty Now”, a recently released report from the Childhood Defense Fund, Blow calls on us to reduce the “obscene level of childhood poverty”. 514 more words