Blogs about: Media Agencies

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There Is No Free Lunch. Or Free Media.

dennisr61684 wrote 1 day ago: In his post on Advertising Age’s Small Agency Diary, Marc Brownstein offers some thinking on … more →

Tags: advertising, DellOutlet, Advertising Age, Brands Are Opinions, Dell, earned media, Free Media, Mark Brownstein, Social Media

Online PR or PR 2.0 – Is that the way to be?

digitalmarketingness wrote 3 weeks ago: Ok, so I have loads of questions in my mind Should we call it WEB 2.0, or should it be called PR 2.0 … more →

Tags: Social Media, online-pr, PR 2.0, web 2. 0, PR agencies, measurability, Viral marketing, Press Release, user engagement

Media Agencies and Media: a Tenuous Relationship

Gerrit Eicker wrote 2 months ago: The tenuous relationship between media agencies and media reared its head during Festival of Media; … more →

Tags: WSO, advertising, media, Social Media, Marketing, Web, Business

Dubai Festival - the friday after

Marc Bresseel wrote 3 months ago: I spent a couple of days in Dubai at the Lynx Advertising festival.  I was not sure what to expect f … more →

Tags: Creativity, Events, Microsoft Advertising, New Media Advertising, contagious, Deepzoom, Dubai Lynx, Ogilvy, Silverlight

PR Fashion Representatives - Real Deal ?1 comment

AudioThreads wrote 4 months ago: To the Fashion Creators of Australia, It has come to my attention that some agencies and independen … more →

Tags: Fashion Media agency, Fashion Industry Representatives, Up and Coming Fashion Designers, Fashion PR, Media Representative, australian designers, Misinformed, fashion industry, Fashion Agents

A Creative’s Place Is Out of Home. And On Line. And Programming. And Publishing…

dennisr61684 wrote 4 months ago: For the cover story of the current issue of Adweek, Janet Stillson interviewed a number of CMO’s re … more →

Tags: advertising, Adweek, CMO, Creatives, Gaming, Innovation, Mindshare, Social Networks, traditional agency

Media lessons in times of terror14 comments

Nimesh Shah wrote 7 months ago: Manoj ‘Night’ Shyamlan when asked how does he heightens the frightful experience in his films, repli … more →

Tags: blogs, Social Media, Traditional Media, Terrorism, government blog, news channels

Walled gardens versus plant nurseries - and the death of media agencies

richardstacy wrote 8 months ago: A couple of weeks ago I had a meeting with a very large media (buying) agency.  The agency was propo … more →

Tags: Social Media, Richard Stacy, web2.0, Media buying, death of media agencies, walled gardens, future of media agencies

Post Media Planning and Buying1 comment

conversationagency wrote 8 months ago: We’re seeing revolutionary changes in the media buying and planning business: Media agencies … more →

Tags: Agency Business, Philosophy, Web 2.0, conversational marketing, Community, Passion Point, Listening, Brand experience, Brand Loyalty

Google Ad Planner draws on wealth of data

Chris Bishops wrote 10 months ago: I’m looking forward to checking out Google Ad Planner in detail. I have read the Introduction pages … more →

Tags: Online Advertising, Online Tools, ad planner, advertising, Comscore, Google, Google Analytics, Hitwise, Media Buyer

Media Agencies

moneymakersmi wrote 1 year ago: Media Agencies A media agency is a company which helps you to communicate with current and potentia … more →

Lausanne, cheese fondue and the role of the agency

Marc Bresseel wrote 1 year ago: Just came back today from an interesting hop into Lausanne for a Global Agency account session. On … more →

Tags: Old school media, New Media Advertising, Creativity, lausanne, Nigel Morris, isobar

Channel planning: purchase-based vs brand-based (and what that has to do with Pollock)3 comments

EsseA wrote 1 year ago: Media agencies are blessed by current evolutions in communication: not only because media fragmenta … more →

Tags: advertising, Communication, Marketing, media, Channel Planning, Strategic Planning, media planning, creative agencies, purchase process


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