Blogs about: Media Buying Research
Featured Blog
Travel Advertisers Pay Among the Highest Ad Rates
A study released this month analysed the average CPMs paid by various vertical categories of advertisers. The travel industry, which as reported in our Twitter stream earlier this summer, generates 8… more →
Criterion Global: International Media Buying Blog
Travel Advertisers Pay Among the Highest Ad Rates
— 2 comments
criterionglobal wrote 3 months ago: A study released this month analysed the average CPMs paid by various vertical categories of adverti … more →
Media fragmentation calls for cross-channel integration
criterionglobal wrote 4 months ago: Another lecture at last week’s “Digital Experience Day,” entitled “Connecting a Fr … more →
Mobile "Creeps" To Become Top Digital Media Priority
criterionglobal wrote 4 months ago: At Eyeblaster’s “Digital Experience Day,” last week, held at the beautiful TriBeCa Grand Hotel, impo … more →
BRIC Marketing: MLB Marketing to brand loyal Indian youth (Part II of III)
criterionglobal wrote 7 months ago: This is the second article in a 3-part series on the growing phenomenon of baseball in India, as an … more →
BRIC Marketing: Seeking 1.1B Potential Fans, MLB goes to India (Part I of III)
criterionglobal wrote 7 months ago: This is the first article in a 3-part series on the growing phenomenon of baseball in India, as an i … more →
Integrated Media: 41% Unsatisfied With Integrated Media Mix
— 1 comment
criterionglobal wrote 7 months ago: According to a study of how marketers are integrating traditional and digital media for advertising … more →
