Blogs about: Media Buying
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Twitter hashtags for monitoring out-of-home
I had written in February about brands pushing the conversation to Twitter through “big seed” marketing and monitoring it through hashtags. Today I read an article about how Land Rover is … more →
online & interactive marketing thoughts & banter
Top Digital Media Planning and Buying Tips
sudevdiva wrote 1 week ago: Identify target audience and analyze them According to the product profile, we need to identify the … more →
Time for a change?
kilgannonsays wrote 2 weeks ago: It’s the end of the year, and the economy hasn’t rebounded to where consumers feel like there’s some … more →
Advertising Basics for Small Business
oneclearpoint wrote 2 weeks ago: Finding the RIGHT advertising medium can be a challenge for small business owners. It’s the bane of … more →
Marketing vs. Advertising
trowby wrote 3 weeks ago: I know that this has been highlighted in many other blogs, articles, papers, etc., but I’d lik … more →
TV Media Buying 101
tvisnotdead wrote 1 month ago: With increasing fragmentation, buying television advertising is becoming more and more challenging. … more →
Do we still love television?
— 1 comment
looksinteractive wrote 1 month ago: Ofcourse we do! In an article from Deakin Uni’s “D Magazine” Paul Venezo asked th … more →
Maturity in the tv market means advertising audiences tighten
looksinteractive wrote 1 month ago: Always with a huge shortage of meaningful slots to place spots the expanding tv networks will be off … more →
The new model agency
Marco Bertozzi wrote 1 month ago: Marco Bertozzi:11.11.09 Its starting, the momentum is gathering towards the true ‘new model ag … more →
Media Buying Strategy and Negotiation
Mr Media wrote 1 month ago: There are a number of strategies and approaches that can be used in media negotiations. In this art … more →
Email and Social Media spends to top traditional media in 2010
Steve Lawson wrote 1 month ago: A study from the Center for Media Research, in conjunction with InsightExpress, indicates that more … more →
Tutorial - Media - Part 1 - Buying online media: a different taste
newmarketingcollege wrote 1 month ago: People who have had experience in buying offline media, know that it is a tedious and very often a r … more →
Media Agencies .Net
Mr Media wrote 1 month ago: Welcome to Media Agencies .Net Media Agencies .Net is a one-stop resource for media advertisers, age … more →
What is a good online click through rate?
Mr Media wrote 1 month ago: This is a question we get asked often. The answer depends on two things: 1) what you paid for the im … more →
Calculating CPMs and Impressions
Mr Media wrote 1 month ago: Online display advertising is often traded on a CPM basis. But what does this mean? CPM means cost p … more →
Key types of digital display advertising media buy
Mr Media wrote 1 month ago: Here’s a list of the key types of digital online display advertising media buy: Affiliate Disp … more →
Choosing the Right Media.
PALIGAP BRANDS wrote 2 months ago: Given the range of media now available it is a challenge for most companies to select a media mix th … more →
Online media buying: CPC or CPM?
Mr Media wrote 2 months ago: CPC and CPM sound similar but that last letter makes a whole heap of difference in online media buyi … more →
Online media buying rates
Mr Media wrote 2 months ago: Online media buying rates are a function of several factors. These are market supply and demand and … more →
What does it taste like?
looksinteractive wrote 2 months ago: I was just wondering if the public’s taste in consuming mass media will change after consuming … more →
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- Spot Runner Launches Malibu Media Platform from money.aol.com
