This blog has attempted to demonstrate the impact of competing pro-tobacco and anti-tobacco messages communicated through mass media (National Cancer Institute , 2008).
The original 511 more words
Like they say: Necessity is the mother of invention. I believe we are at an interesting inflection point where the needs will drive the industry to create a “super” agency, and one that will go a whole full circle – and correct a lot of wrongs, and not so favourable trends or perceptions that got created along the way. 391 more words
The International Fund for Animal Welfare (IFAW) advertising campaigns in Chinese cities have produced some interesting impression ROI after 3 years. RapidAsia conducted the research on advertisements designed to educate the public about the slaughter of elephants required to obtain the ivory. 358 more words