The Risks & Rewards of UGC

Please join me this Wednesday, April 30th at 10:00 am pacific for a webinar discussing the rewards and risks of user-generated content. I will be speaking along with the Global Social Media Lead for Levi’s as well as the Corporate Counsel of ThisMoment. 6 more words

Tom Edwards

University of Oklahoma Spring Game & The Oklahoman

This past weekend I took my oldest & youngest boys to the University of Oklahoma Spring game. As we were entering the stadium a reporter from T… 15 more words

Tom Edwards

Boost Your Website Conversions Instantly

You have only 3-9 seconds to grab visitors’ attention when they land on your website, before they move on, probably to your competitor’s website.  And, they may never return. 232 more words

#IHEARTAD - Time Out Abu Dhabi April 2014

When Time Out Abu Dhabi asked its readers why they love life in the capital city of Abu Dhabi, there were some heart warming responses! True to style, food was part of my love for the city we have recently made our home. 18 more words


Tesco & iBeacon

Recently, I was asked by Mobile Commerce Daily to provide commentary about the recent iBeacon pilot by Tesco. What makes this pilot unique is the focus on customer service vs. 7 more words

Tom Edwards

How to gain publicity through news releases

Week Five has been another successful week in Public Relations. This week we learned how to correctly write a news release. I found this assignment to be a great experience for myself since I want to pursue a career in reporting or journalism after graduation. 283 more words