ESPN Sportscenter App Rebrand Strategy Analysis

I was recently asked by Mobile Marketer to provide commentary and analysis about the recently announced efforts by ESPN to rebrand the SportsCenter app and the potential implications and benefits that this type of rebranding may provide. 311 more words

Tom Edwards

Featured on IndusLadies.com

Dear Readers,

I am very delighted to share with you that my Banana Nutella Sandwich has been recognized & published in the proud Indusladies Recipe ebook – ” 100 kids lunch box recipes “. 82 more words

Do Snack Brands Need Content?

I was recently asked by Mobile Commerce Daily to provide commentary if Snack brands need meaningful content to drive in-store purchases via social. Below are my full responses to the various topics discussed. 353 more words

Tom Edwards

Gov. Herbert: "An Amalgamation of Distortion, Innuendo and Misrepresentation"

Apparently Utah Governor Gary Herbert was none too pleased with our recent Forbes piece that criticized his ObamaCare expansion plan. From the Salt Lake Tribune: 56 more words


McDonalds & Apple Pay

I was recently asked by Mobile Commerce Daily to provide commentary about McDonald’s incorporating Apple Pay as a potential revenue driver.

Follow Tom Edwards @BlackFin360

Tom Edwards

2014 Agency Marketer of The Year

I was recently notified that I am 1 of 3 finalists for iMedia’s Agency Marketer of the Year. I am truly blown away and humbled by the nomination. 85 more words

Tom Edwards

hello, say cheese! gets featured :D

Grab a copy of TLF Magazine’s October 2014  issue to see the featured photo :). Today is a proud moment for hello, say cheese! :D.

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