Blogs about: Media Mix
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Media Mix XXIII: The Point of It All
Next week’s Sunday Source will be the section’s swan song, which means this is my last edition of Media Mix, a gig I took on back in January. So I did it for one full year. Nice symmetry t… more →
Swagger, Not Style
Choosing the Right Media.
PALIGAP BRANDS wrote 1 month ago: Given the range of media now available it is a challenge for most companies to select a media mix th … more →
Google steps out of the web.
Jean-Louis wrote 1 month ago: Original article can be found here. †Google is going to be using conventional marketing to promote i … more →
Of flawed propositions
longtale wrote 3 months ago: Among the easiest ways to defeat an argument is to question the information on which it is based; an … more →
Scratch for Kindergarteners
squirreltamer wrote 4 months ago: Scratch: defined by its producers at MIT, “Programming language aimed at children that let them cre … more →
Advertising Effectiveness Will Never Change With Analysis Like This
criticalm wrote 4 months ago: In a recent article, Advertising Will Change Forever, Forrester Research analyst Josh Bernoff explai … more →
The cost of chasing the biggest, richest and shiniest new toys
criticalm wrote 5 months ago: A recent article by Laurie Sullivan, Video In Rich Media Ads More Likely To Lead Customers To Purcha … more →
Leverage digital and social media for their strengths, not everything
criticalm wrote 5 months ago: In a recent article by Andrew McMains and Brian Morrissey, Online Brands Turn to Traditional Ads, th … more →
Do’s and Don’ts for Effective Print Advertising.
Larry Bauer wrote 6 months ago: You’d think we’d know a lot about print advertising at this point. It’s not exactly a new medium aft … more →
Do’s and Don’ts for Effective Print Advertising.
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Larry Bauer wrote 6 months ago: You’d think we’d know a lot about print advertising at this point. It’s not exactly a new medium aft … more →
Do’s and Don’ts for Effective Print Advertising.
Larry Bauer wrote 6 months ago: You’d think we’d know a lot about print advertising at this point. It’s not exactly a new medium aft … more →
How can YOU gain perspective?
qglenda wrote 7 months ago: This post discusses several relevant pieces of literature produced by scholars on the origins of per … more →
Marketing Media Mix: Sales Success Starts at 8
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mktgmom wrote 9 months ago: The average business uses 3-4 different media for their advertising, marketing and publicity. This … more →
Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards
Jason Heller wrote 10 months ago: I could not agree more that the industry needs a new video standard. Amen to that. I interact with e … more →
Media Mix XXIII: The Point of It All
Chris wrote 12 months ago: Next week’s Sunday Source will be the section’s swan song, which means this is my last e … more →
Searching for ways to reduce costs? Google it!
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shroffs wrote 1 year ago: Times are hard and the hustling is on! Every organization is on overdrive to reduce costs and its ne … more →
Media Mix XXII: Akon is All Wet Edition
Chris wrote 1 year ago: Understand me, Panic at the Disco: Liking you better than Akon is not the same thing as liking you l … more →
Media Mix XXI: Anything Goes
Chris wrote 1 year ago: Dido fares better than this Houser guy this week. … more →
Media Mix XIX: Chesnify
Chris wrote 1 year ago: Please explain Kenny Chesney? Sure: Even I didn’t hate his new album at all. No wonder he … more →
