Blogs about: Media Plans
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Making the Magic of Digital Marketing Work
If you follow many of my posts here, you’ll know I advocate a balanced approach when thinking about how to introduce new marketing technologies within a mature, marketing planning model. That’s … more →
Trenchwars Weblog
Making the Magic of Digital Marketing Work
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wrote 5 months ago: If you follow many of my posts here, you’ll know I advocate a balanced approach when thinking … more →
Whatever.
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wrote 10 months ago: Pity the poor agency person pitching me. I have actually felt sorry for them at times, until they st … more →
Data deja vous
wrote 1 year ago: There are appears to be a genuine apathy when it comes to data permeated by agencies, media and clie … more →
Media Plans & Budgets for 2009 - How's It Looking?
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wrote 1 year ago: Yes, it’s that time of year, planning. At the recent Association of National Advertisers Conference … more →
"Volvo For Life"
wrote 1 year ago: I grew up in a Volvo family. My grandma, mom, and aunt all drove Volvos. I learned how to drive in a … more →
Can you teach a new dog old tricks?
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wrote 1 year ago: The buzz around all the new digital marketing tactics can be so confusing – Web 2.0, social … more →
