Tags » Media Relations

Prepare your company spokesperson for any interview with three easy steps

Rob Swystun, Pristine Advisers

At some point, every successful CEO is going to have to give an interview. And while some of them are going to think interview = just answering questions, they’re endearingly incorrect. 664 more words


Gaining Thought Leadership Through Contributed Content

There are big opportunities these days in content marketing. All kinds of organizations, from traditional publishers and media outlets to businesses hoping to gain online traction through organic search are looking for quality content. 616 more words

Business Development

Amplify: A Media Relations Object Lesson From Donald Trump

I DON’T USUALLY spend a lot of precious time thinking about Donald Trump, but his dust-up last month with a public relations consultant offers an unexpected object lesson about basic media relations. 843 more words


PR Trends for 2014 Focus of Business Wire Houston Event

By Cindy Cantu, Senior CSR, Business Wire Houston

This is the year of the empowered customer, according to Business Wire’s Director of Social & Evolving Media Serena Ehrlich. 414 more words

Business Wire

Seeking Media Coverage? Relationships Matter!

What’s the most important thing that any attorney should know about working with the media? Relationships matter! We’ve been working with the media for a number of years–both  387 more words


Meet over lunch

I recently joined the lunch of a company that is headquartered in Christchurch.

They had been out of the media for a bit, and this lunch was a good way for them to re-connect with some of the journos on the ground in Auckland. 453 more words

Media Relations

Conducting a media event - part II

Networking events are a great way to get to know the media within a specific region or geography in more informal settings. This allows your firm and spokespeople associated with the firm to know the journalists/presenters in a more personal fashion, and also present an opportunity to keep abreast of developments on the media front. 903 more words

Media Relations