Tags » Media Relations

Business Wire Spotlight: Meet Zara McAlister!

For today’s Friday spotlight, we once again head north to interview Zara McAlister,  our Canadian media relations specialist.

Zara, thank you for speaking with us!  Tell us about yourself, where are you from? 767 more words

Business Wire

Brand Journalism and the Evolution of Online Newsrooms

In the August 2014 issue of PRSA Tactics, Business Wire’s VP of Web Communications Ibrey Woodall reflects on how the online newsroom has matured from a basic press release archive to a central communications headquarters complete with brand articles. 90 more words

Business Wire

Welcome Pat!

Welcome Pat!  Pat Burson is our newest addition to the Matlock team. Her years of experience as an award winning reporter and freelance writer make her the perfect fit as our Media Relations specialist.   280 more words

CEO swearing rises and falls with economy

Rob Swystun, Pristine Advisers

Is it ever okay for a CEO to swear while talking with shareholders, even if the economy is bad?

Conventional wisdom would say no, it’s never okay to swear in a business setting, particularly when talking to shareholders. 1,119 more words

Investor Relations

Frankie Flack Explains Why Newsrooms are Using Press Releases More Than Ever

By Neil Hershberg, Sr. Vice President, Global Media, Business Wire

Not only are press releases alive and well but, according to an industry insider, their role in today’s editorial ecosystem is more important than ever.  310 more words

Business Wire

Increase Journalist Interest in Your Healthcare Press Releases – Free Webinar!

In the last 5 years, new communication tools have made it both easier, and more complicated to launch and manage successful Healthcare PR programs.  Media relations has changed across the board, especially as it relates to writing about healthcare. 390 more words

Business Wire

Amplify: Good Clients Make Good P.R.

When someone once asked Yogi Berra what makes a good baseball manager, he replied, “A good ball club.” Similarly, if you asked me what makes a good public relations professional, I’d say, ‘A good client.’ 982 more words