For today’s Friday spotlight, we once again head north to interview Zara McAlister, our Canadian media relations specialist.
Zara, thank you for speaking with us! Tell us about yourself, where are you from? 767 more words
Rob Swystun, Pristine Advisers
Is it ever okay for a CEO to swear while talking with shareholders, even if the economy is bad?
Conventional wisdom would say no, it’s never okay to swear in a business setting, particularly when talking to shareholders. 1,119 more words
By Neil Hershberg, Sr. Vice President, Global Media, Business Wire
Not only are press releases alive and well but, according to an industry insider, their role in today’s editorial ecosystem is more important than ever. 310 more words
In the last 5 years, new communication tools have made it both easier, and more complicated to launch and manage successful Healthcare PR programs. Media relations has changed across the board, especially as it relates to writing about healthcare. 390 more words