Tags » Media Relations

Business Wire 2014 Media Survey Wins Top MarCom Award

By Serena Ehrlich, Director of Social and Evolving Media

Last week, the winners of the 2014 International MarCom Awards were announced on http://marcomawards.com. Business Wire is pleased to announce receipt of the Platinum-level selection in the Writing/White Paper category for the… 244 more words

Media Relations

A PR Gut Check for Media Relations and Measurement

“I just got the expired platypus beanie baby and she’s the coolest thing ever!”

“Yeah? So what!”

It was my common childhood comeback – hiding my awe in a friend’s new toy – or, gasp, expired beanie baby – by asking “so what?”. 634 more words

Public Relations

Understanding the Role of Latinos in the U.S. Economy

As Hispanic Heritage Month comes to a close, we wanted to share this piece written by Pilar Portela, Business Wire’s media relations expert.  In this article, Pilar looks at the dynamics within the Latino culture that drive the U.S. 79 more words

Business Wire

10 Guidelines to follow when issuing guidance

Rob Swystun, Pristine Advisers

The decision of whether or not to provide guidance to the market about future operating results is something every company has to deal with when going public. 1,129 more words

Investor Relations

PR Professionals Rejoice! Business Wire and ITDatabase Launch TechCalendar

Earlier today Business Wire and ITDatabase announced the launch of TechCalendar, the industry’s most comprehensive, searchable, directory of tech events, speaking opportunities and awards. 115 more words

Public Relations

6 Steps to Ensure Media Outlets See Your Holiday Press Release

Yes, it is early November, and yes, it is the holiday season for most PR professionals.  While it may be too late to secure coverage in long lead publications, there are still numerous coverage opportunities in newspapers, short lead publications, and of course, online media outlets. 83 more words

Press Release Tips

Media Relations, Guanxi and the Power of Connections in Asia

Media Relations, Guanxi and the Power of Connections in Asia

If you are planning on some solid media outreach in Asia, then get yourself acquainted fast with this term – “Guanxi”. 642 more words

Public Relations