Tags » Media Relations

Media Relations Tip: Increase Press Release Coverage Impact with Social Sharing

In this blog post, Business Wire looked at the metrics used to evaluate reporters based on their stories, and how communication pros can not only help them meet their metrics. 55 more words

Business Wire

Summary: 2014 Best Practices in Healthcare Media Relations

By Simon Ogus and Molly Pappas, Media Relations Specialists (Washington, DC and Boston)

Over the past few decades, healthcare has been one of the most hot-button topics in the United States, but not more so than since the signing of the Affordable Care Act into law in March of 2010. 986 more words

Business Wire

Business Wire Spotlight: Meet Zara McAlister!

For today’s Friday spotlight, we once again head north to interview Zara McAlister,  our Canadian media relations specialist.

Zara, thank you for speaking with us!  Tell us about yourself, where are you from? 767 more words

Business Wire

Brand Journalism and the Evolution of Online Newsrooms

In the August 2014 issue of PRSA Tactics, Business Wire’s VP of Web Communications Ibrey Woodall reflects on how the online newsroom has matured from a basic press release archive to a central communications headquarters complete with brand articles. 90 more words

Business Wire

Welcome Pat!

Welcome Pat!  Pat Burson is our newest addition to the Matlock team. Her years of experience as an award winning reporter and freelance writer make her the perfect fit as our Media Relations specialist.   280 more words

CEO swearing rises and falls with economy

Rob Swystun, Pristine Advisers

Is it ever okay for a CEO to swear while talking with shareholders, even if the economy is bad?

Conventional wisdom would say no, it’s never okay to swear in a business setting, particularly when talking to shareholders. 1,119 more words

Investor Relations