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Blogs about: Media Spend

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Email and Social Media spends to top traditional media in 2010

Steve Lawson wrote 2 months ago: A study from the Center for Media Research, in conjunction with InsightExpress, indicates that more … more →

Tags: change, business change, Social Media, social networking, media, Broadcasting / Media, radio, Television, Interactive Marketing

Forget the Click1 comment

Gerrit Eicker wrote 2 months ago: Shaw: Forget the click. How the click-through metric is holding back digital media spend; http://j.m … more →

Tags: WSO, EN, advertising, Business, CTR, Display advertising, IT, Marketing, measurement

Digital advertising outspends TV in the UK for the first time

brandtao wrote 3 months ago: An interesting article on BrandRepublic: HERE Internet media spend has finally taken the lead over T … more →

Tags: 2009 september, TV, Digital

Marketing for Social Change!1 comment

shroffs wrote 4 months ago: There are very few avenues in media and advertising that remain untapped today. Penetrating through … more →

Tags: Marketing, Customer Loyalty, social change, advertising, marketing mess, niche product, consumer goods, Competition, buzzword

Paid is the new 'Free'? Take The Poll

Dave Hendricks wrote 7 months ago: There’s been a flurry of articles recently about the web’s inevitable march towards a mo … more →

Tags: advertising, audience measurement, Saving journalism, audience, Blogging, Interactive, Journalism, Monetization, New York Times

Intel Draws Attention to its internal weirdness

Dave Hendricks wrote 8 months ago: If you work at a tech company you understand the value of a unique ‘corporate’ culture.  … more →

Tags: advertising, Product Promotion, advertising depression, New York Times, rock stars

Forrester: Interactive Spend nearly $55 billion by 2014

Dave Hendricks wrote 8 months ago: Yesterday Shar VanBoskirk, a analyst with Forrester, presented her report on Interactive Marketing S … more →

Tags: Analyst Reports, IAB, Social Media, Forrester, Interactive, Predictions

Random Thoughts: 70/303 comments

Troy wrote 8 months ago: We all have a search strategy.  Well, if you are reading this blog, you should have a search strateg … more →

Tags: Google, Search, SEO, Random Thoughts, SEM, PPC

I'm all for social media, but in a recession it pays to advertise!3 comments

Stephen Rothman wrote 1 year ago: This link will take you to just one of numerous articles and reports coming across my radar screen r … more →

Tags: Social Media, Marketing, advertising, ROI, recessionary spending, ATL, Above the line, marketing in a recession, media spending

Media spend justification

feesch wrote 1 year ago: As its seems fairly topical from looking at the press right now, and for those whom are interested i … more →

Tags: Advertising Technology, Eyeblaster, CTR, MDAS, Context Matters, media justification, interaction rate


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