Tags » Media Strategies

Was it good for you, too?

In our continuous quest to find out what makes the supermarket shopper tick, we often rely on the go-to folks on this topic:  consumer affairs directors (or CADs, as we call them). 563 more words

Marketing Strategy

Slaughtering sacred cows

We marketers are often faced with a quandary.  The client hires us to overhaul the company’s brand, then warn us, “But you can’t touch that!” 626 more words