Blogs about: Mediapostcom
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Segmenting Email With Web Analytics
mediapost – TRADITIONALLY, WEB ANALYTICS OF ON-SITE behavior and email metrics have peacefully co-existed in separate silos. Once a message gets its audience to a site, many email marketers beli… more →
Email Marketing Feed
A Strategic Path To The Digital Customer
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Leonardo Calcagno wrote 8 months ago: by Jack Loechner @ mediapost.com A new executive brief by IBM Global Business Services, based on an … more →
Wasting Money On Advertising
Leonardo Calcagno wrote 8 months ago: by Gray Hammond @ mediapost.com 8 basic ways to waste money on advertising (continues@www.mediapost. … more →
Powerball Vs. Moneyball Marketing
romanbills wrote 9 months ago: Powerball Vs. Moneyball Marketing by Stephen DiMarco , Friday, February 27, 2009 February marks the … more →
More mass consumption
smarttoemultimedia wrote 9 months ago: Tuesday appears to be a big day for online video metrics. Here are some highlights from the Mediapos … more →
At A TV Screen Near You: Facebook And Twitter by Mike Bloxham
potterg2000 wrote 9 months ago: Reposted from MEDIAPOST.COM Mike Bloxham is director of insight and research at the Center for Media … more →
Saatchi&Saatchi (Publicis) - Acquiring Act Now (sust. agency)
Richard Davis wrote 1 year ago: The consultancy assists companies and their employees practice sustainability, without suffering any … more →
Segmenting Email With Web Analytics
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emailmarketingfeedadmin wrote 1 year ago: mediapost – TRADITIONALLY, WEB ANALYTICS OF ON-SITE behavior and email metrics have peacefully … more →
What’s the Best Frequency? Who Cares
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emailmarketingfeedadmin wrote 1 year ago: mediapost.com – ONE QUESTION THAT EMAIL MARKETERS continue to ask all the time is “How o … more →
When To Write Long Emails
emailmarketingfeedadmin wrote 1 year ago: mediapost.com – LONG COPY HAS BEEN THE stock-in-trade of advertising writers since Gutenberg f … more →
Best Practices For Unsubscribing
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emailmarketingfeedadmin wrote 1 year ago: mediapost.com – JOHN ENGLER OF UNSUBCENTRAL HAD some great comments based on my article last w … more →
Leverage Your Unsubscribes
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emailmarketingfeedadmin wrote 1 year ago: mediapost.com – A recent In-Box Insiders discussion was whether a click on the unsubscribe lin … more →
Tracking Email Campaigns Using Google Analytics
emailmarketingfeedadmin wrote 1 year ago: mediapost.com – GOOGLE ANALYTICS IS A free Web analytics tool that can be integrated with your … more →
Testing: What Do You Really Learn?
emailmarketingfeedadmin wrote 1 year ago: mediapost.com – IN THE WORLD OF EMAIL marketing and marketing in general, everyone loves to di … more →
ENurturing For An Efficient Sales Pipeline
emailmarketingfeedadmin wrote 1 year ago: mediapost.com – YEARS AGO, I FOLLOWED UP on a failed lead generation program by speaking to th … more →
Your Email Marketing Recession Survival Guide
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emailmarketingfeedadmin wrote 1 year ago: mediapost.com – By all accounts, the U.S. economy and others around the world are either in re … more →
Is Email Recession-Proof?
emailmarketingfeedadmin wrote 1 year ago: mediapost.com – One of the advantages of going before heavy hitters like David Baker and Loren … more →
