meta-tags « WordPress.com Tag Feed

How To Use Noarchive Meta Tag

Florence Ria — Sat, 28 Nov 2009 16:10:49 +0000

Google search engine results page shows a link which says “Cached” below every search re

Записки SEO-чайника

seo4webpage — Sat, 28 Nov 2009 05:18:36 +0000

Я, как многие из нас, кто пришел на интернет со своими мыслями, товарами, услугами, сначала мало задумываемся над тем, куда мы себя вовлекаем. Каждый из нас непоколебимо уверен, что его детище – единственное в мире и обязательно должно произвести если не фурор, то стать заметным событием в интернет-сообществе. Однако чем больше мы вязнем в этом болоте, тем больше разочарований испытываем. Скоро мы больше уже ни о чем не можем думать, как о таинственной seo оптимизации, ключевых словах, поисковых системах, мета тэгах, семантических ядрах, раскрутке, продвижении и т.д. и т.п.

Это обстоятельство заставило меня взяться за написание этой статьи. Но не для того, чтобы показать, какой тяжелый и изнурительный труд их ожидает. Просто хочу на своем примере предостеречь от некоторых ошибок. Интернет, он не так прост, как может показаться на первый взгляд. В нем столько подводных камней, что легко можно сломать голову, а деньги, время и силы, потраченные на создание сайта, будут потрачены зря.

Мне порой кажется, что все мы находимся в рабстве у поисковых систем…

Meta Tag

malavshukla — Fri, 27 Nov 2009 05:26:26 +0000

What is meta tag?

A meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their indices.

How to use HTML Meta Tags

What are Meta tags? They are information inserted into the “head” area of your web pages. Information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, Meta

Information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what “character set” to use or whether a web page has self-rated itself in terms of adult content.

Let’s see two common types of meta tags, then we’ll discuss exactly how they are used in more depth.

<HEAD>

<TITLE>Stamp Collecting World</TITLE>

</HEAD>

In the example above, you can see the beginning of the page’s “head” area as noted by the HEAD tag — it ends at the portion shown as /HEAD.

Meta tags go in between the “opening” and “closing” HEAD tags. Shown in the example is a TITLE tag, then a META DESCRIPTION tag, then a META KEYWORDS tag. Let’s talk about what these do.

Berhentilah anda khawatir tentang Meta Tag

dimazgogon — Fri, 27 Nov 2009 03:06:55 +0000

Stop Worrying About Meta Tags, let’s Learn Together

Meta Tag kata kunci adalah alat kecil yang hebat untuk mesin pencari digunakan untuk membantu mereka menentukan bagaimana untuk menentukan peringkat situs pada hasil pencarian mereka. Meta Tags itulah yang akan membantu anda yang terpenting dan harus dimasukkan kedalam website, sehingga google dengan mudah mengarahkan ke situs anda.Namun begitu, masih ada dan sayangnya nich…ditemukan orang – orang yang memasukkan kata kunci tersebut yang tidak ada sama sekali hubungannya dengan situs itu sendiri, disitulah salah penggunaannya dan itu bisa dikatakan spam gak yach…? walaupun itu sebenarnya akan mengarahkan dan membawa ke situs mereka. Masih bingung gak nich…..

Oke gini nich…tak kasih contoh yo…Saya buat artikel tentang pendidikan misalnya didalam artikel tersebut saya masukkan kata kunci misalnya sexs, porno, tutorial sex atau apalah nach….setelah di klik masuk ke artikel sex seharusnya, tetapi justru masuk ke artikel aku soal Pendidikan, padahal dalam artikel tersebut tidak ada pendidikan sex…aneh gak….? Emang aneh………Secara pribadi, saya tidak cukup mengerti tapi begitulah kenyataannya, demi untuk ngelabuhi si robot google.

Jika Anda sedang diburu waktu dan harus memberi satu meta tag, ini akan menjadikan anda orang yang menyerah. Yang pasti, beberapa mesin masih mengindeks kata-kata yang ada dalam meta tag ini, tapi tampaknya mereka menggunakannya sebagai pelengkap dari halaman Web Anda.

Apa yang harus aku taruh dalam Meta Tag ?
Pertama, mari kita rekap apa yang perlu dilakukan sebelum Anda mencoba untuk membuat meta tag kata kunci :
* Pilih kata kunci yang relevan.
* Tulis konten situs berdasarkan kata kunci tersebut.
* Buat tag judul menggunakan kata kunci yang sama.
* Membuat deskripsi meta tag sebagai kalimat pemasaran, juga didasarkan pada kata kunci tersebut.

Setelah Anda melakukan hal-hal di atas dengan benar, Anda menyatukan kata kunci meta tag adalah prosedur yang sangat sederhana.

Saya biasanya mulai memasukkan kata kunci yang saya gunakan dalam judul halaman dalam meta tag kata kunci. Kata-kata pertama dalam setiap tag diasumsikan akan diberikan lebih berat, jadi ini yang paling penting. Lalu aku pergi melalui setiap paragraf teks pada halaman dan mengambil frasa penting yang dapat digunakan di salin dan tempel URL tersebut ke meta tag kata kunci.

Setelah saya mendapatkan setiap kata atau frase penting dari teks pada halaman, saya menambahkan beberapa salah ejaan umum dari beberapa kata-kata yang sama. Aku tahu pasti bahwa di masa lalu, ini dapat membawa lalu lintas dari beberapa mesin, terutama AltaVista.

Penyalahgunaan kata kunci adalah pengulangan kata – kata. Spammer menemukan bahwa jika mereka cukup sering diulang kata kunci dalam meta tag. Anda dapat menggunakan kata yang sama dalam kalimat-kalimat yang berbeda, tetapi tidak pernah menggunakan kata itu lebih dari tiga atau empat kali di dalam tag, bahkan jika Anda menggunakan variasi yang berbeda itu.

Tutorial de posicionamiento web: 2ª entrega

addictdesign — Thu, 26 Nov 2009 13:06:21 +0000

Bueno, pues vamos allá con la segunda parte del tutorial de posicionamiento. Antes que nada, una breve disculpa por permitir que mi vida personal y mi nuevo trabajo hayan retrasado este artículo demasiado. Y ahora, al lío.

Queda claro que aparecer en las primeras posiciones de una página de resultados en cualquier buscador, es toda una ventaja competitiva cuando se trata de un negocio. Y si ese buscador es google, entonces hablamos de que nuestros esfuerzos en posicionar la página se traducirán en miles de visitantes diarios hacia nuestro site. Por ello es importantísimo definir una estrategia clara y bien estructurada sobre las palabras clave o keywords para los cuales queremos que nuestra pagina sea competitiva.

No dudes en comentar o preguntarme cualquier aspecto que consideres necesario.

1.- Los KEYWORDS

Tienes un negocio o una web que posicionar? Bien, paso 1: siéntate y piensa en palabras o grupos de palabras (frases cortas) que definan tu empresa. Piensa que estas palabras las utilizaras en diferentes sitios, que cito a continuación por orden de relevancia, en orden descendente.

Dominio
Enlaces de entrada a tu web
Titulo de cada pagina xhtml
Encabezados y títulos de textos (Etiquetas H1, H2, H3… del lenguaje XHTML)
Descripción de cada archivo xhtml
Los propios textos incluidos en tu página
Propiedad “alt” de las imágenes en xhtml
Etiqueta KEYWORDS (Meta)
Etiqueta <strong>

Veamos uno a uno estos puntos, centrándonos sobretodo en google. Mas adelante veremos otros buscadores.

1.0.- El nombre de dominio

Es una gran ayuda para el posicionamiento, ya que si por ejemplo registramos un dominio como “www.ventadegamusinos.com”, y dejamos pasar el tiempo, cuando busquemos en un motor de búsqueda la palabra “gamusinos” nuestra página tendrá mucho terreno ganado. Google se fija en la antigüedad del dominio (a mas antiguo mas fiable) y por supuesto en su nombre, siendo importante que los términos de búsqueda aparezcan en él. Tenedlo siempre en cuenta.

1.1.- Enlaces de entrada a tu web: PAGERANK

Es uno de los factores que mas afectan en cuanto al posicionamiento de una web: El número de enlaces que recibe por parte de páginas externas, y la calidad de estos. Y la calidad, se mide en PR (pagerank).

Den el año 1995, google inventó un sistema llamado PAGERANK, que mide la popularidad de un site numéricamente. El pagerank (PR en lo sucesivo) adquiere valores reales del 0 al 10, siendo 10 el máximo posible. Una web comienza a ser relevante en los buscadores cuando alcanza un pr de 4, y se convierte en un Authority con un pr de 7 o más. El 10, en este caso se reserva para los dioses, como el propio google, microsoft.com, adobe.com, w3c.org etc.

Podría estar horas hablando del algoritmo del PR y sus detalles, pero resumiré todo esto a lo básico que hay que saber. Para empezar, esta es la formula necesaria para calcular el pr de cualquier página:

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

Siendo PR(A) el pagerank de la página A, PR(Ti) el pagerank de las páginas que enlazan a la página A, C(ti) el número de páginas que enlazan a la página A, y d un valor desconocido que toma valores comprendidos entre 0 y 1. Conclusión: El PR se calcula automáticamente, sin intervención “humana”, gracias a la formula descrita.

Conseguir un PR de 1 o 2 es sencillo, sobretodo si somos pacientes y conseguimos unos cuantos enlaces con blogs y webs amigas, mediante el clásico intercambio amistoso. No obstante, la cosa se complica según vamos subiendo en la escala, ya que el pr no sigue una gráfica de crecimiento lineal, sino mas bien exponencial, como muestro a continuación:

Como puede verse en la gráfica, el salto del PR7 al PR8 por ejemplo, es mucho mayor que del PR2 al PR3.

Y para terminar con el pr, un apunte. Efectivamente, es un factor clave para posicionar una web, pero no el que mas relevancia tiene. Es mas, sería aventurado por parte de cualquier ser humano ajeno a google, aventurase en apostar por un factor como el mas determinante en el posicionamiento. En los últimos tiempos, los enlaces han perdido cierta parte de su importancia debido a la facilidad con que algunos webmasters trampeaban sus PR mediante artimañas que ahora son objeto de personalización. Yo mas bien pondría la mano en el fuego por apostar a que el factor clave que determina la posición de una web es la suma de muchos otros factores, que en su conjunto completan una información que google considera digna de relevancia.

Por tanto, un enlace de una pagina con PR7 sera importante para la web apuntada, y un enlace de una web con PR0, insignificante.

Enlaces de interés:

Chequeador de PR de cualquier pagina: http://www.prchecker.info/check_page_rank.php

1.1.2.- Enlaces entrantes: Texto ancla

Vayamos atando cabos. Sabemos que los keywords son importantes. Sabemos que los enlaces hacia nuestra página son importantes. Como unir ambas cosas? Con el texto ancla. Los únicos enlaces que un buscador indexa, son los escritos en lenguaje HTML , ni los de javascript, ni los de php, action script, o cualquier otro lenguaje. Por lo tanto, el texto ancla es el texto que aparece como descripción visible a los usuarios sobre en enlace:

<a href=”http://www.enlace.com”>Texto ancla</a>

Este texto debe ser descriptivo, y variar en cada caso. Si tuviéramos 100 enlaces de entrada en diferentes páginas, y el texto ancla fuera idéntico en todas ellas, google se daría cuenta y no los consideraría enlaces “espontáneos” sino acordados. Si el texto ancla variase en cada caso, nuestro PR se vería aumentado considerablemente.

Ademas, hay que tener en cuenta que el texto ancla debe tener relación con nuestro sector, y si el enlace esta colocado en paginas del mismo ámbito que la apuntada, tendrá mas valor. Ejemplo: En una web de informática colocamos un enlace a otra web de comida. Este enlace, por mucho PR que tenga la web de informática, no tendrá prácticamente valor.

1.2.- Título de cada página: etiqueta TITLE

La etiqueta title es indispensable para el posicionamiento web. Cuantas páginas mal programadas hay en la red con el titulo “index.html” o “pagina principal” o “sin titulo” ? Millones. Difícil concebir el posicionamiento web sin valerse del titulo.

Los títulos deben ser descriptivos, cortos y contener un par de keywords o tres, sin repetir (google penaliza la repetición malintencionada). Además, cada archivo xhtml debe tener un titulo diferente y descriptivo de la sección correspondiente en la que nos encontremos. Por último, hay que resaltar que lo que escribamos en el campo title sera el titulo que se muestre en la pagina de resultados, y que si lo elegimos correctamente, nos acarreará visitantes de calidad.

Por ejemplo, un buen title para esta pagina seria el siguiente:

<title>Tutorial de posicionamiento web, parte I: El gran artista universal</title>

1.3.- Encabezados H1, H2, H3, …

Son etiquetas html que google considera importantes, ya que se trata de texto relevante dentro de una pagina. No conviene abusar de ello para no ser sancionados, uno o dos h1 por pagina es suficiente. Los h2 también tienen cierta importancia, y a partir del h3 en adelante prácticamente no tienen ningún efecto en el buscador. Ejemplo de un buen h1 para este blog:

<h1>Un blog de diseño gráfico</h1>

1.4.- Descripción: Etiquetas META DESCRIPTION

Google ha afirmado recientemente que la importancia de esta etiqueta meta es bastante mas relevante de lo que se pensaba. Este campo, destinado a mostrarse en las paginas de resultados, debe ser corto y extremadamente descriptivo, además de contener los keywords fundamentales. Parece ser que google analiza minuciosamente esta etiqueta, por lo que vale la pena pararse a pensar bien este punto, cuya sintaxis es la que sigue:

<meta name=”description” content=”Aquí va la descripción, de no mas de un par de lineas”/>

1.5.- El contenido en texto de una página

Los robots de búsqueda tienen en cuenta sobretodo las primeras lineas de los textos de cada página. Es precisamente ahi donde debemos situar nuestros keywords, repitiéndolos moderadamente sin caer en el uso irracional de los mismos. Digamos que google actuá como un “lector vago” que solo lee la primera “linea” de cada capítulo, por lo que hay que pensar bien que poner en esa “linea”.

1.6.- Propiedad “alt” de las imágenes

Esto se ha convertido en fundamental desde que google indexa también las imágenes. Como seguramente sabréis, google permite buscar imágenes a partir de palabras clave. Si nuestras imágenes carecen del atributo “alt”, google no las ve. Por lo tanto sobra explicar el porque de esta etiqueta. Pero ojo! Elegid keywords acordes con la imagen para su atributo alt, y no os excedáis en ello, puesto que google penalizara cualquier intento de intentar posicionar una imagen con palabras que no tienen nada que ver, o con un uso excesivo de keywords.

<img src=”imagen.jpg” width=”100″ height=”100″ alt=”descripción de imagen”>

1.7. – Etiqueta KEYWORDS

Los keywords irán en el head de cada página, como el resto de etiquetas meta. Google ya ha confirmado que su buscador no tiene en consideración este meta tag, puesto que se puso de moda hace años el rellenarla con cientos de palabras para favorecer el posicionamiento. Lo que no ha confirmado es si otros buscadores las tienen en cuenta, por lo que no esta de más incluir esta etiqueta. Su sintaxis es la que sigue:

<meta name=”keywords” content=”aquí las palabras clave, separadas por comas, entre cinco y quince son suficientes”>

1.8.- Etiqueta <strong>

En xhtml es el equivalente a la antigua etiqueta <b></b> de html, y visualmente nos pone en negrita el texto que vaya entre la etiqueta de apertura y de cierre. Ademas, google tiene en cuenta las palabras o frases contenidas dentro de esta etiqueta como texto importante, así que es recomendable el uso moderado de este recurso. Como siempre, con mesura y sentido común.

<strong>Texto importante</strong>

Conclusión final:

En este capitulo hemos aprendido las herramientas y técnicas básicas de posicionamiento en Internet. En sucesivas entregas tocaremos mas a fondo los meta tags, y ofreceré una serie de recursos gratuitos con los cuales mejorar el posicionamiento web, eliminar las barreras de rastreo, medir el trafico e interpretar los datos, etc. También caerán algunos trucos y consejos sobre posicionamiento web, y ejemplos prácticos.

Espero que os haya servido, y os emplazo, a los que todavía sigáis leyendo después de todo, a próximas entregas. Un saludo.

Proof: Importance of Keyword-Rich Title and Description Tags

jrotman — Thu, 26 Nov 2009 02:16:31 +0000

What exactly does Google think about poorly matched or missing meta title and description tags?

Did you know? Google has the capability to change/modify your site page tags–description/search snippet AND page title– if they can build a better search result…good? bad? ugly?

What do the TITLE and page DESCRIPTION meta tags look like in your page html? Here’s an example:

<title>Buy Bass Fishing Lures Online</title>

Ideally the title tag shows up as a keyword-optimized top line and the description tag — also keyword-optimized– as the search “snippet”– like this….

In this particular example, when your site is optimized and you’re driving traffic you are potentially well-positioned to rank well for the keyphrase,

buy bass fishing lures

buy bass fishing lures online

or something closely related.

Keyword-optimized page title and description are what Google “looks” for when matching a search query to your content. If your keywords are buried in the page, absent from your title and description tag, OR if you have no tags at all, Google could do one of two things:

1. ignore your content altogether because it fails to match the searcher’s query

2. modify your title tag and search result “snippet” with content snagged from deeper within your page. “They” can replace your lousy or completely absent description tag with something the search engine deems relevant. Matt Cutts calls these “useful titles and useful snippets.” And apparently this has been a Google “policy” for some time.

Yes…they can modify title tags.

Here’s the official lowdown on “Google can modify title and search snippets” from Matt Cutts:

How to Set up Meta Tags in Homestead Sitebuilder.

johnrburke — Wed, 25 Nov 2009 16:56:12 +0000

This article is geared towards the Homestead Sitebuilder user however, the Information included in this article is beneficial to web design and SEO regardless of what software you use.

INTRODUCTION:

When police officers are searching for a suspect, they usually tell people the suspects height, eye color, skin color and what the suspect was wearing. The reason for this is so that when someone locates a person that matches that identity they can report it to the police and the police can find exactly who they are searching for.

Meta Tags for a website work the exact same way. When you set up the meta tags for your website, it is almost like you are giving your website an identity and when the “Google Police” (also called spiders) are searching for a suspect that matches the identity of your website and they find yours, Google will consider your site a possible match for the search and then place you on a line up with 9 other suspects and allow the victim (person searching the internet) to select who the lucky winner is.

Meta Tags are an important piece of source code for your website. They consist of the Meta “Title” Tag, Meta “Description” Tag and Meta “Keywords” Tag. In addition to the content on your website, Meta tags play a very important part in the SEO process of your website. In the following paragraphs I will explain each meta tag in depth to give you a better understanding of how they work and will also show you how to properly set up the meta tags for your website using Homestead Sitebuilder.

META TAG: “TITLE TAG”

Google judges books by their covers; and in this case, your title tag is your book’s cover (well, website’s cover). The Title Tag (also called “Page Title) is probably the most important meta tag of them all. The Page Title is what you see in bold writing when you are looking at search engineresults pages (SERP’s). -See image below for example.

Setting up your title tag:

You may now be wondering, “How do I set up my Title Tags?” Well, here’s the answer! When you are editing a page in HS Sitebuilder, you will see a link in the top toolbar that says “Page info” When you click on it and see the page info on the right hand side, you will see a section labeled “PAGE TITLE”. (located near the top of the right side). This is where you will enter your “Page Title aka. Meta Title Tag”

When deciding what to enter for your title tags, you really want to make sure you focus on the main keyword/key phrase that you are targeting for that page on your website. For example: If you are a Fence Company in Detroit, Michigan; You may want your web page to focus on the key phrase “Fence Company in Detroit Michigan“.

A good Title Tag for such a company may be “Fence Company in Detroit Michigan – Installation and Supplies“. NOTE: that a page title should be approx. 70 Characters long.

A lot of companies like to place their company name in the title tag. In my professional opinion and experience, you will benefit a million times more if you develop your title tag according to key phrases included in your content rather than place your company name there. If you absolutely MUST place your company name in your title tag, PUT IT AT THE END!

META TAG: “DESCRIPTION TAG”

The meta description tag is what appears below the page title in the SERP’s. (SERP’s also use some of the content that is on the page and not necessarily always the meta description).

When considering what to put in your page description (Meta Description Tag), you want to make sure you place your pages main Keyword(s)/Key Phrase(s) along with a good description of what can be found on that page. The page description should be typed in proper sentences and sound natural. DO NOT just stuff your page description with a bunch of keywords because Google and other search engines have been known to penalize websites that do this.

A good page description for the fence company example above would be: “Fence Company in Michigan offering fence installation, sales and supplies in vinyl, wood, chain link, steel and aluminum“. NOTE: Page description should be approx. 150 characters long.

This description keeps the focus on the main key phrase “Fence Company in Michigan” and also lets the search engines know that they can find more information about fence installation, sales and supplies with a number of different kinds of fence materials. This kind of Page Description would seduce search engines to pick this website as a candidate in the SERP’s because the Title Tag and The Page Description indicate that this page is relevant to a search about fencing in michigan.

How to setup up the Description Tags in HS Sitebuilder:

In the page info section (where you enter the Page Title), you will notice a tab at the top that says “Meta Tags”. You must click on the “Meta Tags” tab in order to get to the PAGE DESCRIPTION section. After clicking on the Tab, you will see the Page Description section and the text box that will allow you to enter your description in it. Make sure you save and publish after you are finished setting up your meta tags.

META TAGS: META KEYWORDS

It is to my understanding that Google does not even consider the Meta Keywords anymore; however, some other search engines may, and Google might in the future so it is still a good idea to set them up.

When setting up your keywords/phrases, you really want to focus on between 2 – 10 keywords/phrases that are highly relevant to the content on your page. For example, if our fence company page was talking all about vinyl fence, we would want some keywords/phrases to be:

Vinyl Fence Company Michigan
Vinyl fence installation Michigan
Vinyl Privacy Fence Michigan
Vinyl Gates Michigan
vinyl fence supplies Michigan
etc, etc, etc.

These would be pretty good key phrases for our vinyl fence company web page because they are all about vinyl fencing in michigan.

How to set up Meta Keywords in Homestead Sitebuilder:

While you are still in the “Page info” section; below the page description section you will see the “Keywords” area. It is in that text box that you will want to enter your keywords. NOTE: Divide keywords with a comma followed by a space. (example: fence, gates, wood fence, chain link supplies, installation)

There are plenty of other things you can do during the SEO process that will help increase your search engine rankings, however, we will explain those another time. I hope this article gives you a better understanding of Meta Tags and allows you to properly set them up with Homestead Sitebuilder.

Brussels: How to do even more SEO on your own pages?

nielsbramsen — Wed, 25 Nov 2009 05:31:28 +0000

We are currently implementing even more serious SEO enhancements on the European Affairs web services site www.webdialogue.eu. Realising that the traffic was not strong enough we have implemented web pages of much more condenced search engine friendly content. That means first of all more text per page, so that www.Google.com and others find our sites more relevant to searchers – instead of many pages with little content, which is hard for search engines to display to users.

Then of cause we are looking into making much more link buidling on our pages. That means links from our sites to the external web, and links between our pages internally, and links to anchors on the very same page. All this is stuff that Google loves, so of cause we please them.

Then we focus on increasing the number and quality of selected keyword and key phrase themes on our pages. As you might know search engines measure, index and count the way you use words on your pages. The more you use business relevant niche keyword and key phrases on your site – the bigger chance of high search position in your particular business niche.

This effort of cause has to be reflected in the way you write your meta tags.
Part of this work is also to write alt texts to your images. And we could go on with lots more ideas.

Any comments to this ? Or maybe you need help with your pages…

http://www.webdialogue.eu/blog/33-news-a-events/158-even-more-seo-focus-on-your-own-pages

Meta Tags Does Not Help You Rank

spidermarket — Tue, 24 Nov 2009 21:37:12 +0000

Meta tags are html codes that are snippets of informational code that is located between your <HEAD> </HEAD> tags that are apart of your HTML document you’ve generated.

There are many types of meta tags that are used on websites. Most webmasters seem to think that some of these tags will help with their rankings in the search engines. For examples back in the 90’s when you stuffed the keyword tags with: steak seasoning, poultry seasoning, steak spices seasoning, etc… with as many keywords as possible. Your site would have ranked for one of those food seasoning terms alone. Fortunately, nowadays you can’t do that, thats just spamming. Google will penalize your website.

We speak highly of Google, because they are the Man! Yahoo and Bing follows. Understanding Google crawls of meta tags alone will not raise your search rankings. But will follow instructions on the webpage, here are some examples:

Googlebot: no follow - does not allow Google to pass any Page Rank or link popularity to the link served.
Meta Title tag is used to declare the title of the page. (Profitable Restaurant Start Ups)
Meta Description tag gives a description of the document. (Install West Coast Vinyl Windows)
Meta Keywords tag used to define the content of your site. (Blackberry parts)

These are important meta tags to have on your page, Google will read, index, and obey.

Meta Tag basics

KK — Mon, 23 Nov 2009 18:13:08 +0000

Meta tags is one of the basic areas that CMOs overlook or do not know about. You can look at the Meta Tags of your website from the back-end of the code, this can also be done to look at your competitor websites meta tags for this important information. You should also do this for all pages, not just your home page.

Here is where to look to see your meta tags:

1: Open the website page you want to see the meta tags for.

2: Go to the outlook tool bar and click on View,

2: Then click on Source. This will bring up the back-end HTML code for that page of the website.

3: Now look towards to the top of the code for the words: Title: read what it says, since this is what Google is seeing. Be sure to use all of this valuable marketing area.

4: Next look for Meta name Description, Read those words,does it match the message you want for your company to be found under.

5: Read the Meta Keywords. This will give you what keyword terms the search engines would be searching under.

Over the past few years, Google is relying less and less on Meta tags due to keyword stuffing, but it still should be in place for each page. Many times I find this basic meta missing for websites, or only done for the home page. Designers can design a nice flash website, but may not understanding that Google cannot search older versions of art done in flash, if it is not Flash 4, and they also did not know enough to at least put in the basic meta tags per page.

Here is the rule of thumb as to what to do for Meta tags.:

Title tags: No more that 65 to 70 characters ( letters) Place your main keyword first.
Description tags: Up to 160 characters or 24 words max.
Key word tags: Choose your top 25 to more than 50 per page per particular page.

Remember you cannot use the same term ie photography,over and over again with a different key term, like product photography, still life photography. So you will have to get creative of how to say the same thing in different ways.

Is your website ranking high on search engines?

aranzamendi — Tue, 17 Nov 2009 06:39:46 +0000

Very impressive Serach Engine Optimization stats available and we want to share them with you. If you haven’t considered Search Engine Optimization (SEO), you should start doing so.

For those of you who might not know what SEO is, lets just say that is the process by which you make your site accessible and friendly to search engines like Google, Yahoo, Bing, and many others.

There are many technologies and techniques to develop websites, but not all of them are search engine friendly.

As we will be showing in this series of articles, SEO is a very important process to consider when performing web development, but many programmers and developers out there don’t really have the knowledge to perform it. SEO is much more than a website “Title” and “keywords” (this is as far as 90% of web developers will go with SEO).

The consequences of not cosidering SEO are poorly developed websites that are difficult, if not impossible, to rank on search engines. This is why we will be focusing on SEO recent studies statistics, so that you can get a grasp on the importance of this issue when developing or auditing your website.

Who searches and what do they search for?

Well, according to ComScore (a top web metrics leading company), the number of search queries performed on the Web was approximately 12.6 billion across all search engines en December 2008. This is a global stat.

ComScore data shows that just under 79 million people in the United Sates were using a search engine on a given day in January 2009. So, where can you find 79 million users on any given day?

The New York Times printed edition has a circulation of around 1,000,000 copies. So as you can see, search engines really enable you to target the mass, even better than with the leading national newspapers. And also for just a fraction of the cost.

Now, getting to SEO, why is important to rank high on search engines? Your position in the search engine ranking pages has a huge impact on the traffic you will receive. Here is some data about that:

An April 2006 study by iProspect and Jupiter Research (http://www.iprospect.com/premiumPDFs/whitepaper_2006_SearchEngineUserBehavior.pdf) found that:

62% of search engine users click on a search result within the first page of results, and 90% within the first three pages.

41% of search engine users who continue their search when not finding what they seek report changing their search term and/or search engine if they don not find what they’re looking for on the first page of results; 88% report doing so after three pages.

35% of users agree that “seeing a company listed among the top results on a search engine makes me think that the company is a top one within its field.”

A study on data leaked from AOL’s search query logs in August 2006 (http://www.webuildpages.com/jim/click-rate-for-top10-search-results/) reveals the impact of position on the search resutls on the percentage of clicks received

The first 10 results received 89.71% of all click-through traffic; the next 10 results (normally listed on the second page of results) received 4.37%, the third page 2.42% and the fifth page 1.07%. All other pages of results received less that 1% of total search traffic clicks.

These really are impressive numbers that should have you thinking by now in working with your SEO plan.

Try it your self. Search for your type of business, or search for mechanics in your area, or for computer repair. Perform many tests and see if your website or any known business in your area is appearing on the organic search engine list (by “organic” we mean the natural list that appears when you search, not the top “sponsored links”).

This will show you a clear picture of how important is to address your site’s SEO plan, to have search engines find your website and rank it as high as possible naturally when a user queries the terms, keywords, phrases relevant to your business and website’s content.

Is important that you have your webmaster check the following elements to make sure you’re on the right track to establish or improve your website’s SEO:

1. Usability
2. Accessibility/spiderability
3. Search engine heath check
4. Keyword health checks
5. Duplicate content check
6. URL check
7. Title tag review
8. Content review
9. Meta tag review
10. Sitemaps file and robots.txt file verification
11. Redirect checks
12. Internal linking check
13. Avoidance of unnecessary subdomains
14. Geolocation
15. External linking
16. Page load time
17. Image alt tags
18. Code quality

These are the most important factors to address when working with your SEO strategy and your webmaster should know about it (we hope so).

If you are getting serious about SEO and want to optimize your site considering all these elements, you can also call us to give you a hand.

We can perform an initial audit and let you know how your website is ranking and what needs to be improved in order to achieve better results.

Let me stress that SEO is not an easy magical process. It’s a very technical and long process to implement and results, although they could show in a few weeks, normally will take a few months before any significant improvement takes place.

Recommended reading: O’reilly The Art of SEO by Eric, Enge, Stephan Spencer, Rand Fishkin and Jessie C. Stricchiola

Back to the 4 Basics of SEO

naturalseoexpert — Fri, 13 Nov 2009 16:45:33 +0000

The Natural SEO Expert - Andrew Rayner

With all the tricks and techniques bounded about by web marketers it’s worth noting that the simplest techniques can often be the most effective when it comes to SEO. So here’s a reminder of some of the things you should always focus on when creating business web sites and pages:

Key words and phrases:Think about what people will search for

Most web sites are built with a great strategy at the outset but often the key elements can get lost in the detail. Remember to do your research to identify and include the phrases that you really want to appear for in results. Ask your family, your friends, ideally anyone who has nothing to do with your business or doesn’t know you, you could even ask your kids what you do!

Description: Tell people what you do (best)

Every web page can have a hidden ‘Description’, this is called a Meta tag and is used by the search engines to describe your page when you appear in results. Make sure it tells people really clearly what your page is all about. If you don’t know how to set up your page description, ask an SEO company to help you (like e-mphasis)

Links: Help the search engines and prospects find you

It’s easy to create links to your site and you don’t have to pay the earth! Why not set up a blog and make it interesting! Talk about what’s in the news or help people with your expertise. Don’t forget to put relevant links into the content of course.

Search Engines: Make sure that they know you are there

It’s a common misconception that you have to pay to be listed on search engines, it is an option but certainly not necessary. It’s also not true that if you advertise with them that you’ll get a better search result position. All the search engines have a facility for submitting your web site for inclusion in their index and if you want complete security you can create a sitemap that the search engines will use to trawl all of the pages you want them to (and not the ones you don’t!). This should ensure your site is found in days and not months!

So if you are new to SEO or just need to revisit the basics then hopefully this will get you started. I’ll be writing on these topics in more detail in due course so keep an eye on this blog for further advice, help and FREE resources to improve and test your SEO skills.

If you can’t wait and want some professional assistance to move your site up the search results then contact myself and the team at E-mphasis today.

Bye for now…

SEO 4yrs Resume

adepusathy — Wed, 11 Nov 2009 22:07:50 +0000

Satheesh Kumar Adepu

+91 994 975 3143

adepusathy@gmail.com

Career Objective

Looking for a position of Senior Project Lead/Manager in SEO, utilizing my strong analytical and interpersonal skills to contribute using my knowledge and hard work, while gaining hands on exposure, and interested to perceive new skills with full enthusiasm and hard work, willing to take up challenging role towards career.

Career Summary

3.5 years of industry experience in Search Engine Optimization, Search Engine Reputation Management (SERM), and Search Engine Marketing (SEM).
Knowledge in Web-Analytics, SEM, PPC Campaigns.
Excellent client handling and team co-ordination skills.
Expertise in Handling On-Page & Off-Page tasks for the projects.
Knowledge of LSI, SILO.
Very good exposure to project management overview.
Excellent communication, analytical, interpersonal and presentation skills.
Excellent Leadership skills.
Has been rewarded with the Achiever of the Year for 2006-07 and 2007-08 in Ani SEO.

Work Profile

Name of the Organization: Cat Technologies Ltd.,

Position held: Sr. SEO Developer

Sep 2009 to present

Role & Responsibilities:

Handle Client Requests (voice, email, chat) – being Resident Organic SEO Expert in NC, US.
Coordinate with the Marketing team to build new contracts.
Prepare SEO/SEM proposals for the projects.
Prepare budget & timelines of the projects.
Handle SEO for Non-English projects.
Active participation in the Project Meetings (Voice conference)
Update the SEO plans according to the Google updates and Matt Cutts announcements.
Handle on page & off page optimization tasks..
Generating Monthly/Weekly Analysis (reports).
Web promotion by posting blogs, forums, newsletters, press releases, message boards etc.
Preparing preliminary website analysis & competitor analysis.
Bringing websites in to top ranking on major search engines.
Finalizing keywords & Meta Tags.
Keyword analysis & selection.
Competitor analysis.
Meta tags generation.
Handle link building campaigns.
Keyword analysis for PPC campaigns.
Research on SEO tools.

Name of the Organization: Ani SEO Consulting Pvt. Ltd.,

Position held: Sr. Search Marketing Engineer.

June 2006 to July 2009

Role & Responsibilities:

Handle Client Requests (voice, email, chat)
Prepare SEO/SEM proposals for the projects.
Prepare budget & timelines of the projects.
Update the SEO plans according to the Google updates and Matt Cutts announcements.
Handle on page & off page optimization tasks.
Coordinate with the graphics and programming team to build search engine friendly website.
Generating Monthly/Weekly Analysis (reports).
Identify spam activities in website & remove.
Web promotion by posting blogs, forums, newsletters, press releases, message boards etc.
Preparing preliminary website analysis & competitor analysis.
Bringing websites in to top ranking on major search engines.
Finalizing keywords & Meta Tags.
Keyword analysis & selection.
Competitor analysis.
Meta tags generation.
Handle link building campaigns.
Handle a team of 15 for Article Syndication and Social Media Optimization.
Directory submission (paid & non-paid).
Keyword analysis for PPC campaigns.
Validation of the websites which are using Black-Hat techniques.
Research on SEO tools.

Software Skill Set

Operating Systems	Windows 2000/XP/Vista, and Windows NT.
Languages:	Java, HTML
Web/App servers:	Tomcat 5.x
Scripting Languages	Java Script, PHP
Markup Languages	HTML, XML.
Databases	MySQL
Soft Skills	Presentation Skills, Communication and Client Interaction Skills.
Tools	IBP, Google Analytics, Easy PHP

Educational Qualifications

B.Tech in Computer Science and engineering with 61.89% (Affiliated to J.N.T. University, A.P.).
Intermediate Education with 87.3% aggregate (Board of Intermediate Education, A.P.).

SSC with 83% aggregate (Board of Secondary Education, A.P.).

Extra Curricular

NCC Army ‘C’ Certified.
Participated in State Level Athletics (Shot-put), Held at Suryapet, in 2002.
Second Topper in School.

For Complete Resume:

Satheesh_Resume

Are You Optimizing Your Tweets?

Jenifer R. — Mon, 09 Nov 2009 22:28:39 +0000

Just when I thought I had my SEO efforts all under control, I come across an article this morning on ClickZ.com titled “SEO for Twitter Content” by Julie Batten. Uggghhh! Now I have to optimize my Tweets too?? But I just mastered the art of Meta tags!!

Well, even though there isn’t a ton of info available yet on this new topic, the article does highlight some useful and easy tips:

1) First, think of Twitter SEO in the same way you would as optimizing other content you are posting on the web. This means including relevant target keywords and content.

2) Be sure to optimize your Twitter profile by including search terms and phrases that your target audience is most likely to search for (and also that will be picked up by search engines).

3) Increase your number of Twitter Followers to improve the “authority” of your page

4) Keep your content (Tweets) relevant to your target audience. Remember the more valuable and unique your content is, the more likely others will retweet it.

The article includes other useful tactics for improving your overall SEO strategy, so be sure to check it out at:
http://www.clickz.com/3635565

Have you started using an SEO strategy for Twitter? Share your comment below:

SEO Tips # 114 - Meta Description Tags

abdulmalick — Mon, 09 Nov 2009 07:41:37 +0000

Your description tags should be around maximum of 150 characters,
including spaces. In your description, use your keyword phrase
prominently and make a description of the page using important
keywords that are actually contained within your readable Web copy.

Mix in a little creativity but ensure that your description reads very clearly and also contains a reason to take action.

SEO Tips # 114 - Meta Description Tags

abdulmalick — Mon, 09 Nov 2009 07:41:37 +0000

Mix in a little creativity but ensure that your description reads very clearly and also contains a reason to take action.

SEO Tips # 114 - Meta Description Tags

abdulmalick — Mon, 09 Nov 2009 07:41:37 +0000

Mix in a little creativity but ensure that your description reads very clearly and also contains a reason to take action.

Google and Meta-Tags

Web Design and Internet Marketing by Live Net Now LLC — Wed, 04 Nov 2009 23:00:43 +0000

Meta-Tags and Google
by Carlo DiTucci

When writing and maintaining accurate meta tags (e.g., descriptive titles and robots information), you help Google and other search engine spiders to more accurately crawl, index and return your site in search results. Meta tags provide information to all sorts of clients, such as browsers and search engines. Just keep in mind that each client will likely only interpret the meta tags that it uses, and ignore the rest (although they might be useful for other reasons).

Here’s how Google would interpret meta tags of this sample HTML page:

<!DOCTYPE …><head>
<title>Web Design by Live Net Now LLC<title>	utilized by Google, accuracy is valuable to webmasters
<meta name=”description” content=”Professional web design for small and corporate sized business.”>	utilized by Google, can be shown in our search results
<meta name=”revisit-after” content=”14 days”>	not utilized by Google or other major search engines
<META name=”verify-v1″ content=”e8JG…Nw=” />	optional, for Google webmaster tools
<meta name=”GoogleBot” content=”noOdp”>	optional
<meta …>
<meta …>
</head>

<meta name=”description” content=”A description of the page”>
This tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results. While the use of a description meta tag is optional and will have no effect on your rankings, a good description can result in a better snippet, which in turn can help to improve the quality and quantity of visitors from our search results.

<title>The title of the page</title>
While technically not a meta tag, this tag is often used together with the “description.” The contents of this tag are generally shown as the title in search results (and of course in the user’s browser when visiting the page or viewing bookmarks).

<meta name=”robots” content=”…, …”>
<meta name=”googlebot” content=”…, …”>
These meta tags control how search engines crawl and index the page. The “robots” meta tag specifies rules that apply to all search engines, the “googlebot” meta tag specifies rules that apply only to Google. Google understands the following values (when specifying multiple values, separate them with a comma):

noindex: prevents the page from being indexed
nofollow: don’t follow links from this page when looking for new pages to crawl
nosnippet: don’t show a snippet of this page when displaying it in the search results
noodp: don’t use text from ODP (The Open Directory Project a.k.a. dmoz.org) to generate a title or snippet for this page
noarchive: don’t display a “Cached” link for this page in the search results
unavailable_after:[date]: remove this page from the search results after the specified date and time

The default rule is “index, follow” — this is used if you omit this tag entirely or if you specify content=”all.”

<meta name=”google” content=”notranslate”>
When we recognize that the contents of a page are not in the language that the user is likely to want to read, we often provide a link in the search results to an automatic translation of your page. In general, this gives you the chance to provide your unique and compelling content to a much larger group of users. However, there may be situations where this is not desired. By using this meta tag, you can signal that you do not wish for Google to provide a link to a translation for this page. This meta tag generally does not influence the ranking of the page for any particular language.

<meta name=”verify-v1″ content=”…”>
This Google webmaster tools-specific meta tag is used on the top-level page of your site to verify ownership of a site in webmaster tools (alternatively you may upload an HTML file to do this). The content value you put into this tag is provided to you in your webmaster tools account. Please note that while the contents of this meta tag (including upper and lower case) must match exactly what is provided to you, it does not matter if you change the tag from XHTML to HTML or if the format of the tag matches the format of your page.

<meta http-equiv=”Content-Type” content=”…; charset=…”>
This meta tag defines the content-type and character set of the page. When using this meta tag, make sure that you surround the value of the content attribute with quotes; otherwise the charset attribute may be interpreted incorrectly. If you decide to use this meta tag, it goes without saying that you should make sure that your content is actually in the specified character set.

<meta http-equiv=”refresh” content=”…;url=…”>
This meta tag sends the user to a new URL after a certain amount of time, sometimes used as a simple form of redirection. This kind of redirect is not supported by all browsers and can be confusing to the user. If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead.

(X)HTML and Capitalization
Google can read both HTML and XHTML-style meta tags (regardless of the code used on the page). In addition, upper or lower case is generally not important in meta tags — we treat <TITLE> and <title> equally. The “verify-v1″ meta tag is an exception, it’s case-sensitive.

revisit-after Sitemap lastmod and changefreq
Occasionally webmasters needlessly include “revisit-after” to encourage a search engine’s crawl schedule, however this meta tag is largely ignored. If you want to give search engines information about changes in your pages, use and submit an XML sitemap. In this file you can specify the last-modified date and the change-frequency of the URLs on your site.

Have Fun With Your Pages,

Carlo DiTucci

CEO/President

LiveNetNow.com

Web Design/Web Hosting/SEO

529 One Center Blvd. Suite 211

Altamonte Springs Florida 32701

carlo@livenetnow.com

(407)-953-5167

Be Good At What You're Good At

Daniel — Sat, 31 Oct 2009 22:49:17 +0000

As I’m browsing around, trying to find some fresh and interesting tech blog articles or news, I decided to hit up the Google monster for the term “tech blogs”. I know, I know. The depth of my insight into search term extrapolation astonishes most people I bump into. But I just really wanted to see what Google thought was the most important tech blog.

This is where the comedy comes in – result number one (pictured above) is for Gizmodo, which makes sense. It’s a highly trafficked site with millions of backlinks, in all the right directories, providing fresh and interesting content all the time. What made me pause and chuckle was the subtext below the Gizmodo result.

“Congratulations, %youAre% a star! %userName% starred %you% %time% %youHave% lost your star. %userName% took away %your% star %time% %userName% promoted …”

I checked out their title tag to see why Google didn’t just use that as their subtitle, and quickly realized it was because the title was massively too short (see image below):

Just a reminder that if Google doesn’t like your meta title tag for some reason, you might quickly be made to look like you don’t know what you’re talking about. Even if you rank first for whatever term. Customers are becoming more selective, which means what we offer them has to be clear and exactly what they’re looking for. If it’s not, they’ll easily move on to search result number 2.

So anyways (I get so sidetracked), it was just funny to me that a company recognized as a fierce competitor in the tech info industry that posts information about the most modern gadgets, hadn’t spent any time evaluating some of their own technical details. Be good at what you’re good at. If you’re going to establish yourself as a tech resource, make sure your code is clean and that you are well optimized.

Stage School Internet Marketing

ic247 — Fri, 30 Oct 2009 12:35:57 +0000

Website:

Design (The website could do with a little bit of a “jazz up” to make it more welcoming – think warmer colours…)
Code (Meta tags need optimising correctly, click here to see yours and any other website you want to evaluate. Use Header tags correctly in your coded text H1, H2 etc)
Text content (Get writing – ALL search engines need keyword rich text content sources for search queries. Think of keywords and add them into your new text)
Extra Pages: Text content is the single most important criteria for search engines. The www.anonymous.ch website needs LOTS more text. Think about adding the following pages and categories:

history

about us (meet the team)
news (interviews with important people, dates, events, latest videos)
helpful links (friends, sponsers and contacts of Stage School)
Press/media information (all the newspapers and magazine articles about you)
Virtual tours (the stage school venue with you welcoming new website visitors in a video)
Copy and paste the following into Google to see how many pages Google has indexed for your site: site:www.websitename.ch (change the URL to see other site information)

Calls to action: Interaction with new website visitors, keep them on the site, let them send it to their friends, get their contact details and their views.

Print this page
Send to a friend
Add to favourites
Add to social network account
Comments to posts/pages
Questionnaires (ask them what they think)
Contact/booking forms (for course reservations, other information)
Call back request form on every page

Website search button

Sign up for newsletter (send a regular newsletter with all the latest information to your email contacts)
Contact (Google maps for directions)
Gallery (get busy with the camera and add lots of past and new pictures for your website visitors to see)
Videos (as above but film everything!)
Member log in (let people become members so they can upload images, post comments, blogs, forum threads, get ticket discount etc)
Forum/groups (for above – let people use your website as a meeting place to talk about dance themes)
RSS feeds

Google Applications:

Google Analytics: Monitor traffic on your website
Google Webmaster tools: See how Google views your website, check mistakes, see all incoming/outgoing links
Picasaweb: Add images from the gallery, get images indexed in Google Image Search, get slideshows for other internet promotion
Google Maps: Make the Stage school Google world, use on contact page for directions
Google Local Business Listing: Get listed officially on the business lists on Google Maps and show in these searches
Google Base: List all your work with links all over
Google Video: Upload videos on Google
Google Sites: Build a Google mini website, hosted FOC from Google and have yet another backlink with content you control
Blogger Blogspot: See below (Blogs)
Google Adwords: For the days leading up to events or for overnight clicks and enquiries. Pay per click, set budgets for keywords, clicks – does cost you but can be good for quick results as Google takes between 6 weeks and 3 months to index new text content on your website
Google Adsense: Earn money from adverts to other sites from your Blogs – you get paid per click from Google

Blogs:
Show a more personal side to the Stage School organisation. Guest Blogs from the teachers and other dancers, views, news, events. Get cool backlinks to all your other internet work with content that you control. Just like the main websites news pages but much more informal.

WordPress (Brilliant for Google; indexed really quickly and always shown high in Google searches) Click here for example
Blogger (Googles own Blogging platform) Click here for example
Blog backlinks: Technorati, Blog catalog (get your Blogs their Google PageRank and increase Blog traffic from your tags)

Social networking:
The social network website market is BIG, so use the same tools that most young people use and visit every day online. Set up accounts, post bulletins, make friends, start and join groups, share and post videos, Blogs and Podcasts and promote you and your events on hugely visited internet platforms.

Facebook
Myspace
Bebo
Twitter
Social bookmarks

Other media:

Videos and video sharing websites: (Youtube, Google video, Yahoo video, MSN video, Dailymotion. Set up your own pages, linking back to the main website and upload videos) Click here for example
Image sharing websites (See Picasaweb and also use other top PageRanked sites with backlinks to all your other internet promotion)
PR websites (Post press releases with backlinks)
Internet TV (set up your own accounts and channels with Sopcast, Justin.tv and others and stream the dance studios live with an invite and special login. Promote this with all the newsletters, Blogs etc and let people in Japan or other faraway places watch what you are doing!)

General SEM:

Wikipedia and Ezine articles (factual articles that you write and post about the Stage School themes) Click here for example
Back links (Backlink campaigns with local school and university, government, leisure, media/journalisim and other dance themed websites)

Copy and paste the following into Google to see how many backlinks you have: link:www.stage-school-zurich.ch (change URL to see other site information)

Internet adverts (advertise your courses with backlinks to the main website pages)
Forum participation (as above) Click here for example
Other search engines (open accounts with Yahoo, ASK, Bing etc and use their tools too)

Notes and other information:

Increase reputation as well as website traffic
The internet is the best form of promotion
The larger an internet presence the more traffic and interest generated
Be the first dance studio to use ALL the above mentioned marketing tools
Text content and backlinks are really important for Google – a regular flow is needed
Tap into a potentially HUGE market properly and generate interest for your courses and events on a whole new level
Google needs between 6 weeks and 3 months on average to index new site content
Remember to NEVER copy text directly from other websites and use yourself – Google punishes for this!
Use your competitions websites to get good ideas

Your “To Do” List:

Write new website page text full with your keywords (list all the search terms you want to be found for in Google and use these keywords in your text)
Write introduction Blog posts (nice and personal and up close – your Blogs are a more personal, cooler platform so clients and potential clients can get to know you better)
Write advert text (short and sweet – just like a newspaper or magazine advert)
Write your press release (VERY promotional text)
Think about a factual post (read other Wiki’s and factual articles about the dance industry to get ideas and see the style of factual writing)
Get taking pictures with the camera and searching for images you can use in your gallery
Get filming videos
Prepare your newsletter mail out and gather together the email addresses you have now on an Exel spreadsheet
Set aside at least an hour every month to write new text content for your websites News pages, your Blogs and new adverts
Keep an eye on what the competition are doing with their websites and where they are in Google

What you get from us:

A massive internet presence with a clean, fully optimized for search engines website as the centre point of all promotion (your own “net on the internet”)
A logical, proven and well tested internet marketing campaign
Front page presence on Google search results for your keywords
Marked growth in your websites internet traffic and therefore a greater chance of new enquiries/bookings
ALL links from our work listed for you on a Google Document saved in your Google account
Full training on Google Applications (on site or remote)
Advice and assistance for writing your new text (keyword rich text copy-write)
Ongoing support possibility where we work together on a regular basis to maintain success
Links with our network of clients, internet marketing technology,

It's official: Google pays no attention to meta keywords

Richard — Thu, 29 Oct 2009 06:42:00 +0000

Matt Cutts of Google, and Google itself have now officially announced that they do not use meta keyw

Jual CD Video Audio Motivasi : SEO Demystified

Toko CD Online — Tue, 27 Oct 2009 06:56:51 +0000

Search Engine Optimization Secrets Made Easy ! SEO Demystified by Fabian Lim [4 DVD] Who Is Fabian L

SEO - Uma Boa Estratégia de Marketing para Sua Empresa

marcelguinther — Mon, 26 Oct 2009 03:00:16 +0000

Com o crescimento da internet, seu negócio não precisa mais ser exclusivamente da sua região. Você pode negociar com o mundo inteiro, independente de onde esteja. Para isso, basta ter presença na web. Esse artigo descreverá como ganhar essa presença e como chamar a atenção para o seu negócio. Com um bom projeto web você poderá:

Atrair novos ou consolidar clientes
Entrar em novos mercados
Aumentar a reputação da sua marca nas mídias sociais
Manter atualizado seus clientes sobre novidades ou promoções

Nos dias de hoje, seu website é a ferramenta mais eficiente na campanha de marketing da sua empresa. Mas para isso você precisa fazer seu website trabalhar para você. Maximizar a sua presença online através de SEO e mídias sociais é uma boa forma de conquistar isso. Confira abaixo algumas dicas de como começar o SEO do seu negócio e como entrar nas redes sociais.

Trabalhe os Títulos e Meta Tags em Todas as Páginas

Um dos principais fatores onpage é sem sobra de dúvidas o título de uma página. Utilize estes títulos de maneira efetiva, descrevendo o que a sua página contém e aproveite-se de fatores locais, como por exemplo “MamaMia – Restaurante Italiano em Moema SP”. Desta forma os mecanismos de busca entendem que a sua página trata de um restaurante italiano e que ele localiza-se em Moema, um bairro de São Paulo.

Com relação as meta tags, a mais importante sem dúvida é a meta description, que é responsável por exibir uma pequena descrição sobre a sua página. Esta meta tag é utilizada pelos mecanismos de busca para exibir um resumo sobre o website na página de resultado de busca. É comprovado que se você criar uma meta description atrativa, a quantidade de pessoas que clica no seu resultado nos mecanismos de busca é muito maior.

Por isso, é importante preencher seus títulos e as meta description corretamente em cada página. Elas devem conter:

Coloque o nome do seu negócio no título da sua página;
Faça um título com no máximo 65 caracteres e uma meta description de no máximo 250;
Não utilize palavras-chave repetidas nos seu título ou meta description;
Utilize o seu estado, cidade e/ou CEP na meta description;
Pense sempre em informações úteis que possam descrever seu negócio.
Liste seu Telefone e seu Endereço em cada Página
Seu website é a sua ferramenta de marketing online. Disponibilize de forma clara o seu contato e a sua localização em seu site. Inclua essas informações em todas as páginas do seu website. Pensando em estratégia de SEO, você também terá mais ocorrências da sua localização em seu site. Você poderá atacar longtails da localidade mesmo que não seja associadas à restaurante.

Por exemplo, se um usuário resolve pesquisar quais atrativos ele pode encontrar na Avenida Paulista em São Paulo, você também terá chances de aparecer para essas buscas e conquistar novos clientes que antes não sabiam que seu restaurante estava localizado na Avenida Paulista.

Cadastre-se no Google Local Business

Um local de extrema importância para seu negócio estar presente pois a cada dia o serviço do Google vem aumentando e conquistando novos adeptos e principalmente, vem aparecendo com mais frequência nos resultados orgânicos. Basicamente você cadastra seu negócio e aponta em que lugar do mapa você esta, logo, um usuário pode te achar e já saber exatamente como chegar até o seu estabelecimento.

Cadastre-se em Diretórios Locais e do seu Ramo

Existem vários diretórios para vários tipos de negócio pela internet e ainda possuímos uma lista bem completa de diretórios brasileiros. Existem diretórios especializados em hotéis, restaurantes, lanchonetes, loja de carros, etc. Procure por esses diretórios e cadastre-se neles. Esta é uma boa forma de marcar presença e ganhar espaço aonde seus possíveis concorrentes também estão ganhando. E claro, pensando em SEO você estará ganhando links de qualidade sobre assuntos relacionados ao seu negócio.

Monitore sua Marca nas Redes Sociais

O que a internet tem de mais forte é a propaganda boca-a-boca. Isso pode ser bom ou ruim. Monitore sempre a sua marca nas redes sociais mais usadas atualmente e saiba o que falam de você, possibilitando criar contatos com seus clientes ou potenciais clientes. Uma presença verdadeira nessas redes pode te trazer muitas vantagens sem gastar rios de dinheiro investindo de maneira tradicional.

Conclusão

Se você está pensando em começar seu negócio hoje, saiba que investir em marketing online é a maneira mais barata e eficiente atualmente. Você não precisa investir muito para conseguir bons resultados, basta usar com sapiência cada uma das ferramentas que a própria internet lhes proporcionam. Espero que tenham gostado das dicas e sinta-se a vontade para comentar e debater sobre o assunto.

Artigo produzido por MestreSEO.

SEO On page optimization tips

odccodes — Sun, 25 Oct 2009 19:09:24 +0000

Tips SEO On page optimization is the most important and complicated parts of SEO optimization. This helps a website to get their required search engine ranking through their keywords. This article grounded on some great tips which should be maintained while going for on page optimization on your site.

Any kind of search engine score of your website which helps you to increase your page rank or the search engine ranking of your keywords will only depend on the page optimization of your website. Mainly it is viewed that the on-page factors of your index page sets the rankings of your keywords.

SEO On page optimization is often forgotten these days, as we focusing more and more of our time in getting inbound links with targeted anchor text. On page optimization, however, is something you can do quickly to give yourself an extra boost in the SERPS. There are great lists of SEO Techniques for on-page optimization that are considered in the search engine evaluation process. These factors accept but are not limited to: words in the web page URL, title tag, Meta tags, headlines, sub headlines, keyword density, words at the starting of the page, page content, words that are bold, words in the links, site navigation, the Website structure of links and a number of other considerations.

SEO On page optimization tips:

1. URL Naming:
If possible try to place your prime targeted keyword as your domain name, if not just include your keyword in the URL.

2. Title Tag:
Place Your Keywords in Title Tag, place in first words after that you can using another words to attract the visitor.

3. Meta Descriptions:
Not many search engines use the description tag any longer, but it’s best to set it properly just in case. Put your keywords in the first beginning of the Meta description, and make your Meta description attract visitor to your website.

4. Meta Keywords:
Yes many search engine do not count Meta keywords anymore but fewer search engines utilize the keywords tag, so use meta keywords is still have value to rank your site in couple search engine.

5. Use ALT Text to Image Optimization:
Crawlers are unable to see images. Thus Optimize this images with suitable contents using Alt tags which reflects your targeted keywords.

6. Static URL:
Remember that all of your important pages should have short and static URL.

7. Use Headings:
Use the h1, h2, and h3 heading tags to define your important subject sections, and put your keywords at least once in each heading style.

8. Validate the HTML:
Use the W3C HTML validator to validate the HTML of your page. Very few HTML faults will cause a web page not to rank well in the SERPS.

9. Robot.txt:
With robots.txt file you can limit access of search engines to your website. Check that robot.txt is necessary at your website with apposite crawler notifications.

10. Sitemap XML :
Create your XML sitemap search engine using xml sitemap to crawl your pages.

11. Keep Your Body Text Readable:
Use your keywords in the body text, on keywords keep your body text readable.

12. Internal Link:
Build internal link between related posts.

13. Check Keyword Density:
Check your keywords density in your webpage, for optimize your keywords not less or more than 3% density.

SEO On page optimization is the first step towards achieving good search engine rankings.

Organic Search Results: The "Healthy" Website

islandexposure — Wed, 28 Oct 2009 17:34:41 +0000

“Why can’t I find what I’m looking for?!”

Does this phrase sound familiar?

This brings us to the concept of organic search results for website optimization. Organic search results differ from paid search listings in that organic search listings are ranked based on the code words associated with search words typed into search engines, such as Google, rather than acting as a form of paid advertisement or guaranteed paid spot on search engine listings. The New York City Direct Marketing Association states that websites can achieve better search engine rankings by:

providing site content in plain text in order for spiders to catch key words or phrases
using titles and META tags that include key words
using ALT tags that provide descriptions or titles for web images
including alternative links to other website pages, as well as pages of the same webiste

Businesses executing an online channel can benefit from the use of organic search listings. If done effectively, this contributes to overall cost-reductions associated with maintaining a web presence. Paid search listings can be costly, depending on the search engine chosen and the desired search ranking companies wish to have.

Where are the facts?

The Northern Safety Co. reaped immediate rewards from optimizing organic search results, increasing online sales by 34% in 2004.

Organic search results. The secret to achieving website health. The cost-effective solution for growing online businesses. Required: a lot of work and creativity in “thinking like the customer” and anticipating which key words customers will type in a given search engine looking for a particular product or service the company offers.

Want to learn more? Check out the video by Louise Rijk, Vice President of Marketing and Sales for ADV Media Productions.